At a panel discussion hosted by Hiya at Mobile World Congress in Barcelona, a group of telecom experts was asked the question, “What is the role of the carrier in advancing voice technology?”
British Telecom’s managing director of marketing for the consumer division, Christian Thrane, had an answer.
“There’s an opportunity for us as carriers to make sure we leverage the benefit we have of being relevant and making sure that the ubiquitous nature of a phone number — that you can travel on vacation, you can go anywhere — and there’s a phone number that works. We need to ensure we retain that strength, that relevance, and use that in the rest of our services. That is a job for all of us. It’s up to us to make sure that the quality and trust is there so that customers keep using it.”
Thrane was one of four telecom experts on the panel discussion titled Bring Trust Back to the Voice Call. Other panelists included Telia Head of Voice and Data Svante Andersson; Gabb Wireless Senior Vice President of Product Isaac Jacobson; and Hiya CEO and Founder Alex Algard.
Mobile World Congress (MWC) is the telecom industry’s largest and most influential trade show. The 2023 show had 2,400 exhibitors and more than 88,000 attendees from more than 200 countries and territories.
Attend the State of the Call Summit this fall
The next MWC Barcelona is scheduled for February 2024. In the meantime, if you work in the telecom industry and want to attend insightful presentations created specifically for you, mark your calendar now for Hiya’s State of the Call Summit on Oct. 5, 2023.
The State of the Call Summit brings together telecom leaders, spam and fraud experts, and identity pioneers to discuss the state of the voice call in 2023, and how the industry can align to restore trust and improve the voice channel for all. The one-day, in-person event includes keynotes on the future of voice, enterprise case studies on the impact of branded call, discussions on generative AI and fraud trends, and more.