---
title: "The Hiya Voice: News and views for better voice performance | Andrea Moreno"
description: Carrier Customer Marketing Manager
---

[![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/)

Solutions

Solutions

[For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker)

###### Webinar

Branded Calling 101 Weekly Webinar

Make your company's calls more recognizable. Learn how Hiya can drive value for your business.

[Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call)

Products

 Connect

###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call)

###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration)

###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing)

 Protect

###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics)

###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection)

 Mobile apps

###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker)

###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone)

![](https://blog.hiya.com/hubfs/sotc-report.avif)

###### Report

State of the Call 2026

86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business.

[Read the report Arrow Right](https://www.hiya.com/state-of-the-call)

Why Hiya?

Overview

[Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center)

Company

[About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us)

![](https://blog.hiya.com/hubfs/bclc-hero-img.webp)

###### Customer Story

BCLC increases business KPIs with Hiya

With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue.

[Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc)

Resources

Resources

[Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/)

[Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events)

###### eBook

10 Tips for customer-friendly phone calls

 Prevent caller reputation issues and complaints with customer-friendly calling practices. 

[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls)

[Get Started Arrow Right](https://www.hiya.com/#audience)

[Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience)

![Andrea Moreno](https://blog.hiya.com/hubfs/Andrea%20author%20photo.jpg)

## Andrea Moreno

## Andrea Moreno's latest articles

### [Spain experiences high rates of phone spam and fraud In the previous four quarters, Spain has had the highest spam rate in Europe. But in Q4 2023, Spain’s 46% spam rate was edged out by ... Apr. 4, 2024](https://blog.hiya.com/spain-combines-high-rates-of-spam-and-fraud?hsLang=en)

### [Brazilians receive 24 spam calls per person per month Brazil has a major phone spam problem. Brazillians receive an average of 24 spam calls per person each month. That’s considerably more than ... Mar. 20, 2024](https://blog.hiya.com/brazilians-receive-24-spam-calls-per-person-per-month?hsLang=en)

### [Canada Revenue Agency scams tax Canadian’s patience As if calculating and paying taxes weren’t bad enough, Canadians must also deal with phone scammers who try to con them out of their ... Mar. 12, 2024](https://blog.hiya.com/canada-revenue-agency-scams-tax-canadians-patience?hsLang=en)

### [Q4 Global Call Threat Report: phone scams peak during holiday season Late November not only kicked off the holiday season, but scammers kicked into high gear to take advantage of consumers preoccupied with ... Feb. 8, 2024](https://blog.hiya.com/q4-global-call-threat-report-phone-scams-peak-during-holiday-season?hsLang=en)

### [Beyond the scam: Understanding the true cost of fraud calls Almost all of us have received a fraud call, and some may have even fallen victim to a phone scam. However, the actual cost of fraud goes ... Feb. 1, 2024](https://blog.hiya.com/beyond-the-scam-understanding-the-true-cost-of-fraud-calls?hsLang=en)

### [Scam of the month: loan phone scams Hiya’s data show that loan scams were the sixth most commonly reported phone scam in the world last year. (See Top 10 phone scams of 2023.) ... Jan. 30, 2024](https://blog.hiya.com/scam-of-the-month-loan-phone-scams-hiya?hsLang=en)

### [These 10 US states get the most phone spam Although New Hampshire is the 41st most populous state, Hiya’s data show that its residents get more spam calls per capita than residents ... Jan. 18, 2024](https://blog.hiya.com/these-10-us-states-get-the-most-phone-spam-hiya?hsLang=en)

### [The future of voice: challenges and opportunities What are the challenges threatening the future of voice, and where are there untapped opportunities? How can carriers cement the voice call ... Dec. 29, 2023](https://blog.hiya.com/the-future-of-voice-challenges-and-opportunities-hiya?hsLang=en)

### [Top 10 phone scams of 2023 Bank and credit card scams topped the list of fraudulent phone calls worldwide in 2023, with Amazon impersonators coming in second. Dec. 19, 2023](https://blog.hiya.com/top-10-phone-scams-of-2023-hiya?hsLang=en)

### [Billions lost to pension scams in the UK After working hard their whole lives, pensioners in the UK can finally relax and enjoy their retirement. Then the phone rings, with ... Dec. 11, 2023](https://blog.hiya.com/billions-lost-to-pension-scams-in-the-uk?hsLang=en)

### [Need relief? Phone scammers are betting you do Relief scams were among the top phone scams in the US, according to Hiya’s Q3 Global Call Threat Report, which reveals spam rates in 39 ... Nov. 29, 2023](https://blog.hiya.com/need-relief-phone-scammers-are-betting-you-do?hsLang=en)

### [Winning the war on phone spam in Canada Hiya representatives attended and presented at the Canadian Telecom Summit, held Nov. 6-8 in Toronto. Hosted by the Canadian ... Nov. 22, 2023](https://blog.hiya.com/winning-the-war-on-phone-spam-in-canada?hsLang=en)

### [Hiya represented at Futurecom, Latin America’s largest telecom trade show For the first time, Hiya was represented at Futurecom, Latin America’s largest B2B trade show for the connectivity industry. The three-day ... Nov. 17, 2023](https://blog.hiya.com/hiya-represented-at-futurecom-latin-americas-largest-telecom-trade-show?hsLang=en)

### [Q3 report: In some countries, more of than half of unknown calls are spam Which four countries have spam call rates exceeding 50%? What’s the most common phone scam in the UK? Which US state gets the most spam ... Nov. 16, 2023](https://blog.hiya.com/q3-report-in-some-countries-more-than-half-the-calls-are-spam?hsLang=en)

### [Scam of the month: The “yes” scam There are new phone scams. There are old phone scams. There are even old phone scams that become new again. That seems to be the case with ... Oct. 26, 2023](https://blog.hiya.com/hiyas-scam-of-the-month-the-yes-scam?hsLang=en)

### [State of the Call Summit 2023 gathers industry leaders to restore trust in the voice call Telecommunication leaders, spam and fraud experts, and industry regulators gathered at Hiya’s 2023 State of the Call Summit in New York ... Oct. 20, 2023](https://blog.hiya.com/state-of-the-call-summit-2023-gathers-industry-leaders-to-restore-trust-in-the-voice-call?hsLang=en)

### [Why the battle against spam is still ongoing What are the challenges to winning the war on phone spam? Oct. 12, 2023](https://blog.hiya.com/why-the-battle-against-spam-is-still-ongoing?hsLang=en)

### [Top 10 states for phone spam Which U.S. state gets the most phone spam? Sep. 27, 2023](https://blog.hiya.com/top-10-states-for-phone-spam?hsLang=en)

### [UK has highest fraud call rate in Europe The United Kingdom continues to have Europe's highest fraud call rate, at 9.3%. Brits are bombarded by fraudsters impersonating loved ones, ... Sep. 22, 2023](https://blog.hiya.com/uk-has-highest-fraud-call-rate-in-europe?hsLang=en)

### [The role of the carrier in advancing voice technology At a panel discussion hosted by Hiya at Mobile World Congress in Barcelona, a group of telecom experts was asked the question, “What is the ... Sep. 14, 2023](https://blog.hiya.com/the-role-of-the-carrier-in-advancing-voice-technology?hsLang=en)

### [Canada experiencing increase in spam calls Canada is experiencing an increase in spam calls, and the most prevalent phone scams in the country are impersonation scams and Amazon ... Sep. 7, 2023](https://blog.hiya.com/canada-experiencing-increase-in-spam-calls?hsLang=en)

### [How can carriers protect seniors from scam calls? The world’s leading carriers prioritize spam protection for their subscribers — especially vulnerable subscribers such as the elderly. Aug. 22, 2023](https://blog.hiya.com/how-can-carriers-protect-seniors-from-scam-calls?hsLang=en)

### [The rise of AI: voice impersonation scams Phone scams have long plagued the voice channel, but now with the help of AI they are evolving. AI-powered voice scams are on the rise, ... Aug. 18, 2023](https://blog.hiya.com/the-rise-of-ai-voice-impersonation-scams?hsLang=en)

### [Phone fraud increases in 30 out of 39 countries First the good news. Globally, the overall volume of spam calls declined slightly from Q1 to Q2 2023. The bad news is that the proportion ... Aug. 10, 2023](https://blog.hiya.com/phone-fraud-increases-in-30-out-of-39-countries?hsLang=en)

### [What is driving spam call growth? There are two contributing factors, according to Hiya CEO and founder Alex Algard, who spoke during a panel discussion at Mobile World ... Aug. 7, 2023](https://blog.hiya.com/what-is-driving-spam-call-growth?hsLang=en)

### [Scam of the month: COVID-related threats For many, COVID-19 seems like a distant memory. Life has returned to near normal, and most people just want to put COVID behind them. ... Jun. 21, 2023](https://blog.hiya.com/scam-of-the-month-covid-related-threats?hsLang=en)

### [Scam of the Month: Immigration Phone scammers love to target vulnerable populations. And one of their favorite targets is immigrants. Immigrants are typically less ... May. 31, 2023](https://blog.hiya.com/scam-of-the-month-immigration?hsLang=en)

### [Elaborate mobile phone contract scam targets UK residents Some phone scams are simple, such as selling a product or service that’s never delivered. Others can be quite elaborate. That seems to be ... May. 23, 2023](https://blog.hiya.com/elaborate-mobile-phone-contract-scam-targets-uk-residents?hsLang=en)

### [Scam of the Month: The IRS scam It used to be that only two things in life were certain: death and taxes. But just as certain as death and taxes are scammers who play on ... Apr. 27, 2023](https://blog.hiya.com/scam-of-the-month-the-irs-scam?hsLang=en)

### ["We can reduce your energy bill by 87%" Energy crisis in the UK brings out phone scammers The rising cost of living in the UK is causing anxiety and even street protests and is leaving Brits searching for ways to save money on ... Feb. 28, 2023](https://blog.hiya.com/uk-energy-crisis-scams?hsLang=en)

### [BT Group and EE Select Hiya for Spam and Fraud Call Protection We’re thrilled to announce a new agreement with BT Group and EE, to provide the industry’s leading call protection service, Hiya Protect, ... Jan. 24, 2023](https://blog.hiya.com/bt-group-and-ee-select-hiya-protect?hsLang=en)

[![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration)

### Latest Articles ⚡️

- <https://blog.hiya.com/benefits-change-caller-id?hsLang=en>
  
   4 Benefits of Changing Your Outbound Caller ID
  
  Alia Logan
  
  Oct. 2, 2026
- <https://blog.hiya.com/nearly-half-of-french-consumers-have-lost-money-to-a-phone-scam?hsLang=en>
  
   Nearly half of French consumers have lost money to a phone scam
  
  Rob Unsworth
  
  Sep. 29, 2026
- <https://blog.hiya.com/spains-400-prefix-law-will-make-it-harder-to-reach-customers?hsLang=en>
  
   Spain’s 400-prefix law will make it harder to reach customers
  
  Mariano González-Cayuela
  
  Sep. 24, 2026

[![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/)

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###### Products

- Connect
- [Number Registration](https://www.hiya.com/products/connect/number-registration)
- [Branded Call](https://www.hiya.com/products/connect/branded-call)
- [View Plans](https://www.hiya.com/products/connect/pricing)
- Protect
- [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics)
- [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection)
- Apps
- [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker)
- [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone)

###### Solutions

- Company size
- [Enterprise](https://www.hiya.com/solutions/enterprise)
- [Call Centers](https://www.hiya.com/solutions/call-center)
- [Small and Medium](https://www.hiya.com/solutions/businesses)
- Service providers
- [Operators](https://www.hiya.com/solutions/operators)
- [OEMs and technology](https://www.hiya.com/solutions/technology-partners)

###### Considering Hiya?

- [Why Hiya](https://www.hiya.com/why-hiya)
- [How it Works](https://www.hiya.com/how-it-works)
- [Customer Stories](https://www.hiya.com/case-studies)
- [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform)
- [Trust Center](https://www.hiya.com/why-hiya/trust-center)
- [Modern Slavery](https://www.hiya.com/company/modern-slavery)
- [About Hiya](https://www.hiya.com/company/about)
- [Careers: We're hiring!](https://www.hiya.com/company/careers)
- [Contact us](https://www.hiya.com/contact-us)

###### Resources

- [Resource Center](https://www.hiya.com/resources)
- [Partner Program](https://partners.hiya.com/)
- [Get Support](https://hiya.com/support)
- [Developer Docs](https://developer.hiya.com/)
- [Hiya Blog](https://hiya.com/blog)
- [Events](https://www.hiya.com/events)
- [Press Kit](https://www.hiya.com/newsroom#press-kit)

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