--- title: Overcoming the nuisance call problem in France with Bouygues Telecom description: Powered by Hiya, the service enables Bouygues Telecom subscribers in France to identify spam and scams without needing an additional app, for the first time. image: https://blog.hiya.com/hubfs/Operators-Bouygues%20social.webp --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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The deployment expands Hiya's relationship with Bouygues Telecom, which launched [Hiya Branded Call](https://www.hiya.com/products/connect/branded-call) earlier in 2026 — making it the first French operator to give businesses verified caller identity at the network level. That deployment solved one half of call trust: recognizing legitimate callers. Protect Spam Analytics solves the other half, giving customers a way to manage the calls that aren't legitimate at all. ### **Nuisance calls - a systemic challenge for France** France experiences some of the highest levels of spam and scam calling in Europe, with an average of 11.7 unwanted calls per day [Hiya’s State of the Call 2026 research](https://www.hiya.com/state-of-the-call). The impact is profound: 78% of unknown calls get declined or ignored while the subscriber tries to look up the number online. Amongst those nuisance calls are time-sensitive communications between organizations and their customers and partners, which are getting lost in the noise. Appointments, deliveries, and operations are stalling as unknown numbers have become unanswerable numbers. This degradation in trust prompted French regulators to [ban unsolicited telemarketing calls](https://www.bbc.com/news/articles/cy5d11g72ppo) made without consumer consent in August of this year. However, the deterrent of a fine won’t be able to address the scale of the problem alone. Something will have to change when the phone rings, instead of just reporting the problem afterwards. ### Bouygues moves in step with regulation to bring back trust to phone calls Bouygues Telecom is setting the pace for operators to tackle this systematic challenge, becoming the first operator to launch Hiya Protect Spam Analytics. It provides a network-level solution that alerts subscribers to potential spam and scam calls on their screen. Having introduced Hiya Connect Branded Call for businesses earlier this year, Bouygues Telecom subscribers now benefit from identifying legitimate businesses by their name, as well as flagging unwanted calls. That combination raises the bar for every operator in France to tackle the unknown number challenge. As Branded Calling continues to expand across French networks, the operators that pair it with protection like this are the ones setting the standard the rest of the market gets measured against. > “Unknown numbers have a trust problem; Bouygues Telecom is addressing it from both sides, helping customers recognize legitimate callers and flagging the unwanted ones. That is how we make the phone worth answering again.” > > — Alex Algard, CEO and Founder, Hiya ### How the service works Hiya Protect Spam Analytics analyzes calling patterns — timing, frequency, duration — against a global database of 28 billion calls a month to identify likely nuisance and spam activity. Bouygues Telecom can use this intelligence to alert eligible subscribers directly through its own network, with no additional application required. The service complements Bouygues Telecom's existing Branded Calling solution, which helps participating businesses identify themselves when they call. Together, the two services address both sides of call trust: helping legitimate callers get recognized, and reducing the impact of the calls that aren't. Bouygues Telecom’s subscribers are now eligible to subscribe for Hiya Protect Spam Analytics. ➡️ Learn more about [Hiya Protect Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Overcoming the nuisance call problem in France with Bouygues Telecom Camilla Dickson Oct. 15, 2026 - 4 Benefits of Changing Your Outbound Caller ID Alia Logan Oct. 2, 2026 - Nearly half of French consumers have lost money to a phone scam Rob Unsworth Sep. 29, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/1-Change-Caller-ID_A.jpg) ## [4 Benefits of Changing Your Outbound Caller ID](https://blog.hiya.com/benefits-change-caller-id?hsLang=en) Alia Logan Oct. 2, 2026 ![](https://blog.hiya.com/hubfs/SotC2026-France%20Focus.webp) ## [Nearly half of French consumers have lost money to a phone scam](https://blog.hiya.com/nearly-half-of-french-consumers-have-lost-money-to-a-phone-scam?hsLang=en) Rob Unsworth Sep. 29, 2026 ![](https://blog.hiya.com/hubfs/400-prefix-blog.webp) ## [Spain’s 400-prefix law will make it harder to reach customers](https://blog.hiya.com/spains-400-prefix-law-will-make-it-harder-to-reach-customers?hsLang=en) Mariano González-Cayuela Sep. 24, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Camilla Dickson", "url" : "https://blog.hiya.com/author/camilla-dickson" }, "dateModified" : "2026-10-15T18:24:26.909Z", "datePublished" : "2026-10-15T18:24:26.000Z", "headline" : "Overcoming the nuisance call problem in France with Bouygues Telecom", "image" : [ "https://blog.hiya.com/hubfs/Operators-Bouygues%20social.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/overcoming-the-nuisance-call-problem-in-france-with-bouygues-telecom", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```