---
title: Spam calls declined in the UK in the first half of 2024
description: Hiya’s Global Call Threat Report shows that the UK receives fewer spam calls each month vs. other European countries and spam volumes dropped from last year.
image: https://blog.hiya.com/hubfs/Blog_Spam-calls-declined-in-the-UK-in-the-first-half-of-2024_B@2x.jpg
---

[![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/)

Solutions

Solutions

[For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker)

###### Webinar

Branded Calling 101 Weekly Webinar

Make your company's calls more recognizable. Learn how Hiya can drive value for your business.

[Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call)

Products

 Connect

###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call)

###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration)

###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing)

 Protect

###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics)

###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection)

 Mobile apps

###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker)

###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone)

![](https://blog.hiya.com/hubfs/sotc-report.avif)

###### Report

State of the Call 2026

86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business.

[Read the report Arrow Right](https://www.hiya.com/state-of-the-call)

Why Hiya?

Overview

[Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center)

Company

[About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us)

![](https://blog.hiya.com/hubfs/bclc-hero-img.webp)

###### Customer Story

BCLC increases business KPIs with Hiya

With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue.

[Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc)

Resources

Resources

[Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/)

[Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events)

###### eBook

10 Tips for customer-friendly phone calls

 Prevent caller reputation issues and complaints with customer-friendly calling practices. 

[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls)

[Get Started Arrow Right](https://www.hiya.com/#audience)

[Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience)

- [Home](https://hiya.com)
- [Blog](https://blog.hiya.com)
- [Spam calls declined in the UK in the first half of 2024](https://blog.hiya.com/spam-calls-declined-in-the-uk-in-the-first-half-of-2024)

[Hiya Protect](https://blog.hiya.com/tag/hiya-protect) [Scam Trends](https://blog.hiya.com/tag/scam-trends) [Spam & Fraud Protection](https://blog.hiya.com/tag/spam-fraud-protection)

# Spam calls declined in the UK in the first half of 2024

[Patchen Noelke](https://blog.hiya.com/author/patchen-noelke)

Sep. 26, 2024

[![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/spam-calls-declined-in-the-uk-in-the-first-half-of-2024) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/spam-calls-declined-in-the-uk-in-the-first-half-of-2024&text=Spam+calls+declined+in+the+UK+in+the+first+half+of+2024) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/spam-calls-declined-in-the-uk-in-the-first-half-of-2024)

## At a glance

![](https://blog.hiya.com/hubfs/Blog_Spam-calls-declined-in-the-UK-in-the-first-half-of-2024_B@2x.jpg)

Residents of the UK receive fewer spam calls than those living in other European countries: an average of only 3 per person each month. Even that is a decline from a year ago when Brits received 4 calls per person in the first half of 2023.

That was one of the findings from Hiya’s latest [Global Call Threat Report](https://www.hiya.com/global-call-threat-report), which reports data from the first half of 2024. The report reveals spam rates in more than 40 countries worldwide and details the most common scam calls in select countries. 

[Download the H1 2024 Global Call Threat Report](https://www.hiya.com/global-call-threat-report)

![Blog_Spam calls declined in the UK in the first half of 2024_C@2x](https://blog.hiya.com/hs-fs/hubfs/Blog_Spam%20calls%20declined%20in%20the%20UK%20in%20the%20first%20half%20of%202024_C@2x.jpg?width=1300&height=859&name=Blog_Spam%20calls%20declined%20in%20the%20UK%20in%20the%20first%20half%20of%202024_C@2x.jpg)UK residents receive fewer spam calls each month compared to other European countries.

Most unwanted calls are nuisance calls

 

The report not only gauges the number of spam calls per person each month, but of those spam calls it breaks down the percentage that are fraud calls vs. nuisance calls. Nuisance calls include telemarketing and sales calls that may be annoying but are not illegal, whereas fraud calls are intended to steal money or personal information.

For unknown calls (calls from someone not in an individual’s personal contact list) 25% were identified by Hiya as nuisance and 3% were identified as fraud, for a total spam rate of 28%. The UK’s 3% fraud rate is relatively low compared to other countries in Europe. For example, the fraud rate is 12% in Spain, 8% in Finland, and 7% in Poland and Sweden.  
![Blog_Spam calls declined in the UK in the first half of 2024_D@2x](https://blog.hiya.com/hs-fs/hubfs/Blog_Spam%20calls%20declined%20in%20the%20UK%20in%20the%20first%20half%20of%202024_D@2x.jpg?width=1300&height=1348&name=Blog_Spam%20calls%20declined%20in%20the%20UK%20in%20the%20first%20half%20of%202024_D@2x.jpg)  
*In the UK, 25% of unknown calls are identified as nuisance and 3% are identified as fraud.  *

The most common phone scams in the UK

In the UK, tax scams — especially those impersonating the UK’s tax agency [Her Majesty’s Revenue and Customs](https://blog.hiya.com/hmrc-scam-in-the-uk?hsLang=en) (HMRC) — were the most common scams in the first half of 2024, as they were for all of 2023. Although the deadline for filing online tax returns was January 31, the calls continued well into the year. In preparation for tax season, the UK government [warned citizens of fraudulent calls](https://www.gov.uk/government/news/scams-warning-for-12-million-self-assessment-customers) offering tax rebates, requests to update tax details, and threats of immediate arrest for tax evasion.  
![Blog_Spam calls declined in the UK in the first half of 2024_E@2x (1)](https://blog.hiya.com/hs-fs/hubfs/Blog_Spam%20calls%20declined%20in%20the%20UK%20in%20the%20first%20half%20of%202024_E@2x%20(1).jpg?width=1300&height=882&name=Blog_Spam%20calls%20declined%20in%20the%20UK%20in%20the%20first%20half%20of%202024_E@2x%20(1).jpg)  
In the UK, HMRC tax scams were the most common type of phone scam in the first half of 2024. 

[Amazon scams](https://blog.hiya.com/amazon-scam?hsLang=en) were #2. They increased prior to the holidays and continued going strong into 2024. [Credit card scams](https://blog.hiya.com/the-credit-card-scam?hsLang=en) were also prevalent before and after the new year, with callers impersonating Visa, Mastercard and other credit card companies. There were also [cryptocurrency scams](https://blog.hiya.com/billions-lost-to-cryptocurrency-phone-scams-worldwide?hsLang=en) and a variety of schemes that promised to lower energy bills. [Electricity and energy-related scams](https://blog.hiya.com/uk-energy-bill-scams-surge-in-winter?hsLang=en) shot up during the colder months of January through March.   
[Immigration scams](https://blog.hiya.com/immigration-scams-on-the-rise-in-the-uk?hsLang=en) started the year slow, and then surged in April. Hiya users reported robocalls warning that their immigration visas had expired, urging the recipient to press a number to speak to an immigration officer. 

Get the full report

Hiya's Global Call Threat Report is an invaluable resource for comparing spam rates in countries around the world. [Download the report](https://www.hiya.com/global-call-threat-report) to discover:

- Number of spam calls per person per month in 40+ countries.  
  Percentage of calls that are suspected to be fraud vs. nuisance.
- Spam call comparisons by region.
- Detailed analysis of the US, UK, Canada, Spain, France, Germany and Brazil.
- Top scam calls in each of the seven countries mentioned above.

 

Methodology

Data in the Global Call Threat Report report is based on a representative sample of calls observed during the first half of 2024 on the Hiya Voice Security Network, which includes Samsung Smart Call enabled devices and the Hiya mobile app. 

Spam is defined as unwanted calls, and includes both fraud calls and nuisance calls. The spam flag rate represents calls that Hiya has identified and flagged as either “potential fraud” or “suspected spam.” Spam ratios represent the number of unwanted calls from non-contacts, which are calls placed from numbers that are not in an individual’s local address book. 

[![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration)

### Latest Articles ⚡️

- <https://blog.hiya.com/hiya-awarded-16-g2-summer-2026-badges-for-branded-caller-id?hsLang=en>
  
   Hiya awarded 16 G2 Summer 2026 badges for branded caller ID
  
  Lena Prickett
  
  Jul. 9, 2026
- <https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en>
  
   How Canada is leading the fight to stop bank scams
  
  Stephanie Boulanger
  
  Jun. 26, 2026
- <https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en>
  
   How to check phone numbers for spam labels
  
  Michelle Wallace
  
  Jun. 9, 2026

## Related articles

<https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en> ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp)

## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en)

Stephanie Boulanger

Jun. 26, 2026

<https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en> ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp)

## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en)

Michelle Wallace

Jun. 9, 2026

<https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en> ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp)

## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en)

Stephanie Boulanger

Jun. 2, 2026

[![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/)

[![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/)

###### Products

- Connect
- [Number Registration](https://www.hiya.com/products/connect/number-registration)
- [Branded Call](https://www.hiya.com/products/connect/branded-call)
- [View Plans](https://www.hiya.com/products/connect/pricing)
- Protect
- [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics)
- [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection)
- Apps
- [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker)
- [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone)

###### Solutions

- Company size
- [Enterprise](https://www.hiya.com/solutions/enterprise)
- [Call Centers](https://www.hiya.com/solutions/call-center)
- [Small and Medium](https://www.hiya.com/solutions/businesses)
- Service providers
- [Operators](https://www.hiya.com/solutions/operators)
- [OEMs and technology](https://www.hiya.com/solutions/technology-partners)

###### Considering Hiya?

- [Why Hiya](https://www.hiya.com/why-hiya)
- [How it Works](https://www.hiya.com/how-it-works)
- [Customer Stories](https://www.hiya.com/case-studies)
- [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform)
- [Trust Center](https://www.hiya.com/why-hiya/trust-center)
- [Modern Slavery](https://www.hiya.com/company/modern-slavery)
- [About Hiya](https://www.hiya.com/company/about)
- [Careers: We're hiring!](https://www.hiya.com/company/careers)
- [Contact us](https://www.hiya.com/contact-us)

###### Resources

- [Resource Center](https://www.hiya.com/resources)
- [Partner Program](https://partners.hiya.com/)
- [Get Support](https://hiya.com/support)
- [Developer Docs](https://developer.hiya.com/)
- [Hiya Blog](https://hiya.com/blog)
- [Events](https://www.hiya.com/events)
- [Press Kit](https://www.hiya.com/newsroom#press-kit)

![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg)

[Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Patchen Noelke",
    "url" : "https://blog.hiya.com/author/patchen-noelke"
  },
  "dateModified" : "2024-09-26T19:33:59.155Z",
  "datePublished" : "2024-09-26T19:31:34.000Z",
  "headline" : "Spam calls declined in the UK in the first half of 2024",
  "image" : [ "https://blog.hiya.com/hubfs/Blog_Spam-calls-declined-in-the-UK-in-the-first-half-of-2024_B@2x.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hiya.com/spam-calls-declined-in-the-uk-in-the-first-half-of-2024",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg"
    },
    "name" : "Hiya Inc."
  }
}
```