--- title: "Hiya’s 2022 State of the Call Webinar: The Highlights" description: Last Thursday (2/17), Alex Algard, founder and CEO of Hiya, Inc., presented the first look at our findings for our 2022 State of the Call–our most comprehensive report of the year, and the most in-depth look at where the voice channel is headed. image: https://blog.hiya.com/hubfs/SOTC_2022_webinar_social_3-1.jpg --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [Hiya’s 2022 State of the Call Webinar: The Highlights](https://blog.hiya.com/hiyas-2022-state-of-the-call-webinar-the-highlights) [Branded Call](https://blog.hiya.com/tag/branded-call) [Company News](https://blog.hiya.com/tag/company-news) [Scam Trends](https://blog.hiya.com/tag/scam-trends) # Hiya’s 2022 State of the Call Webinar: The Highlights [Alicia Marie Beatty](https://blog.hiya.com/author/alicia-marie-beatty) Feb. 23, 2022 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/hiyas-2022-state-of-the-call-webinar-the-highlights) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/hiyas-2022-state-of-the-call-webinar-the-highlights&text=Hiya%E2%80%99s+2022+State+of+the+Call+Webinar%3A+The+Highlights) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/hiyas-2022-state-of-the-call-webinar-the-highlights) ## At a glance ![](https://blog.hiya.com/hubfs/SOTC_2022_webinar_social_3-1.jpg) Last Thursday (2/17), Alex Algard, founder and CEO of Hiya, Inc., presented the first look at our findings for our 2022 State of the Call–our most comprehensive report of the year, and the most in-depth look at where the voice channel is headed.     “The voice call? Really?” you might be thinking, “but what about Zoom? SMS? Microsoft Teams? Those surely have to be more important channels for businesses and consumers alike.”  After all, even our webinar was held… over Zoom. While the power of digital communication cannot be overstated, our research found that the voice call is still the preferred way people like to communicate – particularly with businesses.     What else did we find that might surprise you?  Check out our top 5 insights from our State of the Call webinar here:    1. **The voice call is still the preferred method of communication for healthcare organizations!** Of 1,800 healthcare organizations surveyed, the data was clear – the voice call’s the preferred method of communication for 34% of healthcare organizations, followed by email, text, video call, and chatbot.  1. **68% of consumers answer identified calls – compared to the only 21% who answer unidentified calls.** It makes sense – why would you answer a call if you don’t know who it is? This means that one in five unidentified calls fall on deaf ears.  1. **50% of businesses reported that they had lost a customer because they couldn’t reach them by phone.** The report is conclusive. Unidentified calls not only make for a waste of time – they have grave implications for a business’s bottom line.  1. **Are carriers doing enough to stop spam and fraud calls? Only 25% of American subscribers believe they are.** And if you break down American consumers by individual carriers? You might be surprised to hear that only 48% of Verizon customers think their carrier is doing enough to stop spam and fraud calls – as compared to the 61% of AT&T customers that think they’re doing enough to stop these nuisance calls. (And AT&T’s spam protection is Hiya Protect!) 1. **Spam calls are on the rise.** The US was hit with 80 billion spam calls this year. Can you guess what was the country with the next highest number of spam calls is?  Watch our [State of the Call 2022 Webinar here](https://work.hiya.com/state-of-the-call-webinar-2022?utm_medium=blog&utm_source=blog&utm_campaign=BG-2202-SOTC-state-of-the-call-webinar&hsLang=en) to find out! [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alicia Marie Beatty", "url" : "https://blog.hiya.com/author/alicia-marie-beatty" }, "dateModified" : "2023-07-13T19:38:35.545Z", "datePublished" : "2022-02-23T20:47:18.000Z", "headline" : "Hiya’s 2022 State of the Call Webinar: The Highlights", "image" : [ "https://blog.hiya.com/hubfs/SOTC_2022_webinar_social_3-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/hiyas-2022-state-of-the-call-webinar-the-highlights", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```