Hiya has released a new, free, Chrome extension that helps internet users identify deepfake audio. The web browser extension empowers consumers to identify fake content online by analyzing voices in real-time.
Powered by Hiya Protect’s advanced AI voice technology, the new tool makes deepfake detection accessible to everyone, analyzing content across social media, news, or other websites. By sampling just one second of video or audio, it can determine if a voice is authentic or AI-generated.
The extension is easy to install and designed to provide a seamless browsing experience. In an era of rampant disinformation, it helps users safeguard against misleading content and scams.
Download the Hiya Deepfake Voice Detector extension
In this deepfake YouTube video, Taylor Swift’s voice is cloned and used to pitch a set of cookware.
Voice cloning being exploited by cybercriminals
“At Hiya, we’re committed to combating scams, fraud, and misinformation,” said Kush Parikh, President at Hiya. “Deepfakes are becoming harder to detect, making it difficult to discern between real and fabricated content. Voice cloning, while an incredible technological innovation, is also being exploited by cybercriminals for scams and even to try to influence major events like elections.”
Recent research by Hiya (a survey of 2,000 US consumers conducted by OnePoll in July) highlights the increasing prevalence of deepfake scams. Results showed that more than 1 in 4 people had been exposed to an audio deepfake, and more than 1 in 10 people said they experienced a video deepfake. Deepfake videos were most commonly encountered on Facebook, YouTube and TikTok.
“It’s clear social media sites have a huge responsibility to alert users when the content they are consuming has a high chance of being an AI deepfake,” said Parikh. “The onus is currently on the individual to be vigilant if they are concerned content is being altered. That’s a big ask, so we’re pleased to be able to support them with a solution that helps put some of the power back in their hands.”
Fact-checking organizations trust Hiya’s technology
Hiya’s AI Voice Detection technology is already trusted by media and consumer fact-checking organizations, including AFP Fact Check, Deepfake Analysis Unit, RTVE.es, and TrueMedia.org.
TrueMedia.org is a non-profit, non-partisan, organization that empowers anyone to detect political deepfakes in social media. It uses Hiya’s voice detection technology to help citizens around the world identify fake audio. According to the organization, there were more than 500,000 video and voice deepfakes shared on social media around the world in 2023. TrueMedia.org was recently praised by Microsoft's Vice Chair and President Brad Smith as a great example of using good AI to combat bad AI.
TrueMedia.org uses Hiya’s voice detection technology to help citizens around the world identify deepfake audio in social media.
To learn more about deepfake voice detection, and to download Hiya’s Chrome extension, visit hiya.com/products/deepfake-voice-detector.
