In a groundbreaking milestone for spam protection, Hiya blocked 6 billion fraud calls in the United States in 2024—the most ever recorded in a single year. This achievement underscores Hiya’s leadership in combating spam and fraud using its state-of-the-art Adaptive AI spam detection system.
Not only is this a record-breaking event, but it highlights the value of Hiya’s unique approach to spam protection. While other providers may detect and flag suspicious phone calls, Hiya goes a step further to enable fraud calls to be blocked before they even reach consumers — a setting that’s configurable at both the carrier and individual user level.
According to the Federal Trade Commission, the amount of spam calls reported by consumers declined in 2024. This is a good sign that fewer suspicious phone calls are ultimately reaching consumers due to spam protection measures. So even though the volume of attempted fraud calls is higher than ever, fewer of those calls are reaching their targets, leading to fewer complaints and a better, more trustworthy phone experience.
Breaking records in spam protection
Hiya’s momentum didn’t stop at the US border. Globally, our impact has been equally significant:
- Over 38 billion unwanted calls flagged worldwide (including both labeled spam calls and autoblocked fraud calls).
- 100 million fraud calls blocked in Canada—another record—and 175 million in the UK.
- Over 15 billion fraud calls blocked globally—another first for Hiya.
In today’s landscape of relentless phone spam, consumers expect their carriers to provide robust solutions that block unwanted calls before they strike. Partnering with a leader like Hiya positions mobile carriers to not only meet customer expectations but also gain a competitive edge in the market.
Combating emerging threats in 2024
Phone spam remains a persistent challenge. According to Hiya’s latest Global Call Threat Report, in Q3 alone Hiya detected an average of 107 million unwanted calls daily across its network. Some of the top threats faced by consumers today include bank and credit card scams, and Amazon-related scams.
The threat is not just growing—it’s evolving. The rise of AI-powered scams is poised to turbocharge the problem, making phone fraud more convincing and dangerous than ever. Deepfake voice technology is at the forefront of this transformation, enabling scammers to mimic trusted voices with chilling accuracy.
In a recent survey, Hiya found:
- 27% of US respondents reported encountering an audio deepfake in the last 90 days.
- Of those respondents, 61% said they experienced a deepfake on a personal phone call. This underscores the personal and invasive nature of this emerging threat.
Hiya’s Adaptive AI leads the industry in addressing these advanced threats, delivering unmatched accuracy and protection for carriers and their subscribers.
Why carriers choose Hiya
Carriers trust Hiya for its innovative approach to spam protection. Our Adaptive AI system is uniquely designed to adapt in real-time to evolving threats, ensuring subscribers receive the best defense against both traditional and AI-powered scams.
Join us in the fight against spam
Want to stay ahead of emerging threats? Read Hiya’s latest Global Call Threat Report here, and discover how we’re driving innovation in spam protection.
