--- title: AI Deepfake Video and Audio Survey Results description: Survey Result from a Hiya conducted survey asking users about their experiences with deepfakes. image: https://blog.hiya.com/hubfs/Deepfake%20Survey%20Results%20(1).png --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [AI Deepfake Video and Audio Survey Results](https://blog.hiya.com/ai-deepfake-video-and-audio-survey-results) [AI Voice](https://blog.hiya.com/tag/ai-voice) [Deepfake Voice Detection](https://blog.hiya.com/tag/deepfake-voice-detection) # AI Deepfake Video and Audio Survey Results [Hiya Team](https://blog.hiya.com/author/hiya-team) Oct. 6, 2024 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/ai-deepfake-video-and-audio-survey-results) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/ai-deepfake-video-and-audio-survey-results&text=AI+Deepfake+Video+and+Audio+Survey+Results) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/ai-deepfake-video-and-audio-survey-results) ## At a glance ![](https://blog.hiya.com/hubfs/Deepfake%20Survey%20Results%20(1).png) In the year 2024, scam calls are a regular occurrence. We have become used to robocalls with the proliferation of automated systems to follow up on vital communications like appointment times and school closures. Seventy percent of respondents to the survey conducted by Hiya stated that they received a Robocall in the last three months. These are often expected and informational calls.  What about deepfakes and the scams that come with them? By now, your local news station has likely reported on a deepfake. Be it the Grandparent Scam, a Kidnapping Scam, or even handing over a box of cash to a stranger, you have likely heard in passing how deepfake scams are impacting real humans. 27% of the polled respondents stated that they had experienced an audio deepfake in the last 90 days. That is more than 1 in every 4 US residents.  We at Hiya dove deeper into the subject by surveying Deepfakes in the US and how people are being scammed using voices and videos created by AI Deepfake software. Video  Deepfake videos are becoming increasingly prevalent in our lives as we live online. 41% of respondents stated they experienced a deepfake video on Facebook, 35% cited YouTube, and 28% TikTok. While personal channels are highly concerning for their ability to manipulate celebrities and politicians, work apps are also being exploited. 14% of those surveyed experienced a deepfake through a work chat, with 6% coming across a deepfake video over Teams and 4% over Slack. This opens up the potential for executive scams, where a high-level executive is faked over video with audio to ask an employee to provide important passwords or access to systems. These scammers are praying about employees' relationships with their bosses and the element of time restraint.  Audio  While 70% of those surveyed received a robocall in the last three months, a shocking 61% also experienced receiving a personal call that utilized deepfake audio. As these technologies become more widely available, we need to trust what we hear on the phone and across the web. Facebook and YouTube also top the audio deepfake culprits with 22% and 17%, respectively. 15% reported that they received a deepfake call through the phone concerning work. Scammers have moved past the executive gift card scam and are using more AI voice cloning to trick employees into action.  Important Quick Stats  US 41% experienced a deepfake video on Facebook  26% experienced a deepfake video on Instagram  12% experienced a deepfake video on a video call at their job  61% experienced an audio deepfake on a personal call 22% experienced an audio deepfake on Facebook 17% experienced an audio deepfake on YouTube 15% experienced an audio deepfake on a work phone call  49% of people tell others that they were a victim of deepfakes  48% don't tell anyone that they were a victim of deepfakes UK    36% experienced a deepfake video on Facebook  28% experienced a deepfake video on Instagram  13% experienced a deepfake video on a video call at their job  39% experienced an audio deepfake on a personal call 14% experienced an audio deepfake on Facebook 14% experienced an audio deepfake on YouTube 14% experienced an audio deepfake on a work phone call  51% of people tell others that they were a victim of deepfakes  43% don't tell anyone that they were a victim of deepfakes Methodology: Hiya use OnePoll to conduct two polls of 2000 adults, one based in UK and one in US.  Sample size is specified on a question by question basis, by the number at the bottom of each table. For example "base n = 2000". Where routing has been applied, and not all respondents have answered a question this is indicated by a lower base size than the full sample. For example "base n = 785; total n = 2030; 1245 missing"  [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hiya Team", "url" : "https://blog.hiya.com/author/hiya-team" }, "dateModified" : "2024-10-07T22:25:06.292Z", "datePublished" : "2024-10-06T01:01:34.000Z", "headline" : "AI Deepfake Video and Audio Survey Results", "image" : [ "https://blog.hiya.com/hubfs/Deepfake%20Survey%20Results%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/ai-deepfake-video-and-audio-survey-results", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```