--- title: How Call Tracking Can Benefit Your Business | Hiya description: Attribute the conversion process of your business better with call tracking. Determine how your customers found you so you can better refine your marketing funnel. image: https://blog.hiya.com/hubfs/1-Call-tracking-benefit-business_A.jpg --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [How Call Tracking Can Benefit Your Business](https://blog.hiya.com/what-is-call-tracking) [Call Intelligence](https://blog.hiya.com/tag/call-intelligence) # How Call Tracking Can Benefit Your Business [Laleh Hassibi](https://blog.hiya.com/author/laleh-hassibi) Mar. 5, 2021 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/what-is-call-tracking) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/what-is-call-tracking&text=How+Call+Tracking+Can+Benefit+Your+Business) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/what-is-call-tracking) ## At a glance ![](https://blog.hiya.com/hubfs/1-Call-tracking-benefit-business_A.jpg) Your company has just launched an advertising campaign with placements in magazines, billboards, and on the internet that encourage customers to call in. How can you tell which calls with customers were most effective? How do you know how long the calls were and where they came from? All these questions can be answered by knowing how to track the metrics that are important to your company. Call tracking is an excellent way to identify the source of a caller, which kind of messaging works, the number of calls, and general information about the caller. ## How Does Call Tracking Work? Call tracking from a non-digital source typically involves a partnership with a call tracking software company. The purpose is to publish a phone number on a non-digital form of advertising, like a flyer or a piece of mail. When potential customers call the number, their call is routed through the vendor’s call engine, acknowledged, and forwarded to the number your business has provided as the end number.  Digital call tracking works at a bit of a different level. It involves the use of dynamic number insertion (DNI), which inserts a phone number into an ad or source depending on the specific ad, regardless of which ad is served to an individual. Ads are usually served across an ad network like Google or Bing. Cookies play a role in “stamping” a customer when they visit your page or interact with your ad so that they are served the ad more frequently.  ## The Benefits of Call Tracking Call tracking software has many benefits for all types of businesses, no matter what kind of ads that they choose to run. There are many benefits that can arise from using a caller tracking software. ### Determine the Success of Ads Whether you plan to run ads in the long term or run a shorter series of ads, call tracking can help you analyze the success of ads. One important data set is whether or not digital ads or physical ads are more successful for your customers and your industry—this can vary from company to company. There is also the possibility of performing A/B testing on ads. Consider running ads against each other with slight variations between them and see which ad performs better. This can help you find the best ad with the best messaging, which can help with conversion rates in your future campaigns. ### Find Improvement Some ads will be more appealing for others, and this is an opportunity rather than a hindrance. You can find improvement in ads as you can identify what about an ad is different from the others and what can be improved to appeal to more customers.  You can also determine opportunities for better outbound phone calls if you are able to analyze the information around the phone call, like the duration of the call and the recipient of the call. ### Understand Customers Call tracking data can help you identify the demographics of people who have called in from your ads. This can help you better target individuals regardless of whether the ad is digital or physical. You can also get a better sense of customer needs, their questions, and their concerns—this can help you provide better customer service and train your staff to be more helpful to customers. ### Enhance Analytics Call tracking can be easily integrated with other analytics to create an understanding of the success or additional needs of ads, in addition to an understanding of customer response and customer information. A proper call tracking software should enhance reporting rather than replace reporting. Your business should also ensure that your caller tracking software can be integrated into your present reporting solution. ## Find Qualified Leads Not all leads are necessarily the same. Some are qualified and part of the ideal target group, while others may have called on accident or are not part of the ideal group. Knowing which group is calling in can help your company understand who the people worth contacting are and who isn’t as effective to contact. Now that you know the basics of tracking inbound calls to your contact center, what happens when you need to call your customer back to follow up? Hiya Connect enables full visibility into the performance of your outbound calls with detailed tracking of all of your numbers' effectiveness including answer and connection rates and call duration. This can help your company understand phone calls and better optimize your outbound call center strategy. See how you can meet customer needs better by connecting with our specialists to [get a demo](https://work.hiya.com/get-a-demo?hsLang=en). [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Laleh Hassibi", "url" : "https://blog.hiya.com/author/laleh-hassibi" }, "dateModified" : "2021-03-05T18:42:43.480Z", "datePublished" : "2021-03-05T18:38:07.000Z", "headline" : "How Call Tracking Can Benefit Your Business | Hiya", "image" : [ "https://blog.hiya.com/hubfs/1-Call-tracking-benefit-business_A.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/what-is-call-tracking", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```