--- title: "The Hiya Voice: News and views for better voice performance | Laleh Hassibi" description: Hiya's Director of Content Marketing and Growth --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) ![Laleh Hassibi](https://app.hubspot.com/settings/avatar/4c3800f22ea0224d3ce006eab2d14b44) ## Laleh Hassibi [![](https://blog.hiya.com/hubfs/icon-linkedin-1.svg)](https://www.linkedin.com/in/lalehfarrah/) ## Laleh Hassibi's latest articles ### [Omnichannel Customer Engagement and Its Benefits All industries and businesses are different, but delivering great customer service is one of the best ways to increase your chances of ... May. 21, 2021](https://blog.hiya.com/omni-channel-customer-engagement?hsLang=en) ### [Creating an Omnichannel Customer Experience Although everyone is different, many customers follow the same steps before making a purchase or contacting a business. In addition to ... May. 20, 2021](https://blog.hiya.com/omnichannel-customer-experience?hsLang=en) ### [What Is an omnichannel contact center? Although the global economic and social outlook is in a state of constant flux, contact centers remain one of the most important resources ... May. 19, 2021](https://blog.hiya.com/omnichannel-contact-center-benefits?hsLang=en) ### [Beyond CNAM (Caller ID Name) Gone are the days when outbound call centers would try to catch call recipients unaware. Today, federal regulations stipulate that call ... May. 13, 2021](https://blog.hiya.com/cnam-how-it-works?hsLang=en) ### [Medical Call Centers Best Practices There’s nothing more important than one's own health and the health of loved ones. As such, outbound medical call centers (also called ... May. 13, 2021](https://blog.hiya.com/medical-call-centers-best-practices?hsLang=en) ### [Why You Need Outbound Call Tracking Software We live in a fast-paced world. To such a degree that businesses try to make tasks as simple, quick and efficient as possible. In their ... Apr. 28, 2021](https://blog.hiya.com/outbound-call-tracking-importance?hsLang=en) ### [How to Optimize Your Call Center Scheduling Here at Hiya, we recognize the unique challenges call centers face today. Let’s be real, few kindergarteners dream of becoming a call ... Apr. 15, 2021](https://blog.hiya.com/optimize-call-center-scheduling?hsLang=en) ### [Spam Filters: What High Volume Callers Need to Know Getting customers to pick up the phone is becoming increasingly more difficult, and part of this is due to the high number of spam calls. ... Apr. 5, 2021](https://blog.hiya.com/high-volume-caller?hsLang=en) ### [The Pain of Fraud Calls: 4 Insights for Healthcare Call Centers The voice channel has always played a critical role in healthcare communications among payers, providers, and patients. More often than ... Apr. 1, 2021](https://blog.hiya.com/fraud-calls-healthcare-call-center?hsLang=en) ### [Contact Center Automations: What Are They? Working for a call center can get a bad rap. You often hear the same typical story… employees feel drained spending long hours on the phone ... Mar. 31, 2021](https://blog.hiya.com/contact-center-automations?hsLang=en) ### [4 Key Trends Every Financial Services Contact Center Should Know In 2020, people became more accustomed to putting more physical distance between them for the sake of social distancing -- but this ... Mar. 25, 2021](https://blog.hiya.com/4-key-trends-financial-services-contact-center-should-know?hsLang=en) ### [What are robocalls and how to prevent unwanted robocall scams Unexpected and often unplanned, random telephone calls throughout the day pull you and your employees away from vital tasks. But while ... Mar. 25, 2021](https://blog.hiya.com/robocalls-explained?hsLang=en) ### [How to Improve Your Call Center Conversion Rate Converting people is a crucial component of an outbound call center for sales and marketing. Conversion rate is arguably the most important ... Mar. 24, 2021](https://blog.hiya.com/improve-call-center-conversion?hsLang=en) ### [What Is Contact Rate and How Do You Improve It? Contact centers thrive on data. Without industry metrics, it would be impossible for outbound call centers to find areas of improvement and ... Mar. 24, 2021](https://blog.hiya.com/what-is-contact-rate?hsLang=en) ### [Understanding STIR/SHAKEN and call spoofing Millions of Americans own different types of mobile phones and all of these people know that fraudulent calls are already a huge problem in ... Mar. 8, 2021](https://blog.hiya.com/stir/shaken-does-it-reduce-illegal-call-spoofing?hsLang=en) ### [How Call Tracking Can Benefit Your Business Your company has just launched an advertising campaign with placements in magazines, billboards, and on the internet that encourage ... Mar. 5, 2021](https://blog.hiya.com/what-is-call-tracking?hsLang=en) ### [What is a spoofing attack? Everything to know about this type of fraud A spoofing attack occurs when a deceitful party disguises its identity and pretends to be a reliable company. Posing as a trusted brand, ... Feb. 26, 2021](https://blog.hiya.com/what-is-spoofing-attack?hsLang=en) ### [15 key call center metrics to measure outbound performance With $2 trillion of commerce conducted over the phone annually, businesses have a lot riding on their ability to reach and connect with ... Feb. 23, 2021](https://blog.hiya.com/15-key-call-center-metrics-to-measure-outbound-call-performance?hsLang=en) ### [How to stop phone spoofing of your business numbers In 2020, voice fraud generated almost $20 billion in losses in the US alone and this trend shows no signs of slowing down. Scammers and ... Feb. 8, 2021](https://blog.hiya.com/how-to-stop-phone-spoofing-of-your-companys-numbers-and-brand?hsLang=en) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - 4 Benefits of Changing Your Outbound Caller ID Alia Logan Oct. 2, 2026 - Nearly half of French consumers have lost money to a phone scam Rob Unsworth Sep. 29, 2026 - Spain’s 400-prefix law will make it harder to reach customers Mariano González-Cayuela Sep. 24, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)