--- title: What is Adaptive AI? description: Adaptive AI learns in real-time. It can prevent scams and fraudulent calls before they even have a chance to connect. Read on for more information. image: https://blog.hiya.com/hubfs/Feature%20Images%20Batch_Hiya_TCPA.png --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Katie DeMatteis](https://blog.hiya.com/author/katie-dematteis) Apr. 11, 2022 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/what-is-adaptive-ai) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/what-is-adaptive-ai&text=What+is+Adaptive+AI%3F) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/what-is-adaptive-ai) ## At a glance ![](https://blog.hiya.com/hubfs/Feature%20Images%20Batch_Hiya_TCPA.png) # **Adaptive AI blocks 28% more spam and scam calls** Spam and scam calls hurt everyone: consumers and businesses are annoyed or defrauded by them, and phone service carriers suffer damage to their reputation when fraudsters use their networks to cheat people out of their time or money. Spam and scam blocking services do a great job of reducing these types of calls. If a phone number has a history of being used to make scam calls, the call can either be blocked or identified as spam or possible fraud. But what if there’s no history? Fraudsters are constantly using new numbers. That’s where Adaptive AI comes in. ![](https://lh6.googleusercontent.com/DlmChX-aShyKaW4oya7rzp9Kfgqi1GxtH3RhoVKo6R6igCmjSyyuCoW4pAwCaou0AK9aH4AIpfm4g9fKoNdPyXLBjrly0OLtT43f8jqzPHyaDRFDZqREdDeBxmrOozIWhdPi0-A-) *In a survey of more than 12,000 consumers worldwide, only between 16% and 38% of respondents said they thought their phone carrier was doing enough to reduce spam and fraud calls. Watch the* [*2022 State of the Call webinar*](https://work.hiya.com/state-of-the-call-webinar-2022?itm_medium=website&itm_source=sotc_page&itm_campaign=WBN-2202-SOTC-state-of-the-call-webinar&hsLang=en) *for more details. * **The industry’s first self-learning system** In November 2021, Hiya launched the industry’s first self-learning call protection system that proactively hunts and shuts down illegal callers in real-time. Adaptive AI observes the patterns of spammers in network traffic and adapts to block them without the need for historical data or for data scientists to add new models to the system.  Adaptive AI is informed by live data streams from wireless carriers, smartphone devices, and apps. It evaluates every call to look for new patterns that would indicate whether the call is spam, including which carrier originated the call, what country it came from, and if its network signature indicates spam risk. By constantly monitoring these patterns, Hiya’s system is able to detect spam calls based on shifting tactics instead of relying on phone numbers and historical data.  **Adaptive AI outperforms traditional call blocking technology** There’s evidence that Hiya’s Adaptive AI is outperforming traditional call blocking technology.   Hiya regularly tests the performance of its call protection service against other services on the market by using a collection of live phone numbers with subscriptions across all the major carriers in the US. In a recent test, Hiya detected an average of 28% more spam calls than other call protection services.  Hiya’s Adaptive AI technology was successful in blocking one of the most common spam calls in the United States: the car warranty campaign. Hiya’s services detected 87% of car warranty calls, while other services detected fewer than 60% of the calls. ![](https://lh3.googleusercontent.com/Hex4fDwy_mS9p1vav_jS23V2xPsDxA6IuwYz_j6c0u_Chf5E6sSpjaybGlJoDznPjr6bLyUa26uuPOTR91_D-OWBHIyOJJ3wgajBR5_1DYhRQ8TA-4TsLSDhqvJ-HBD7cMmXBtRd) *Hiya’s Adaptive AI detected 87% of auto warranty spam calls vs. just 59% detected using static call detection technologies.   * **Adaptive AI used to shut down the latest scam** Hiya’s Adaptive AI also proved successful in detecting and shutting down one of the most recent scams, this one dubbed the “Eavesdropping Scam.” In this scam, the caller leaves a vague message, saying to another person “I’m trying to get ahold of them right now.” It relies on the victim being so interested that they call back. Once the victim calls back, the scammer can run a variety of scams, most commonly offering fraudulent tax relief services. This scam first emerged in early 2022. Using Adaptive AI, Hiya fagged more than 90% of the calls from day one. On average, phone numbers making the Eavesdropping Scam call were flagged in fewer than 12 call attempts. After successfully detecting and flagging these calls, Hiya collaborated with a third-party service provider to shut down the initial operation in 24 hours. **Learn more** Adaptive AI is just one element of [Hiya Protect](https://www.hiya.com/products/protect), Hiya’s voice performance platform for carriers, OEMs, and network providers. Benefits of adding Hiya Protect include: - Filters or blocks unwanted and illegal spam calls from reaching end customers. - Provides identification of wanted calls to end customers. - Improves customer satisfaction with the provider network or communication service. - Provides proof of carrier anti-spam initiatives for customers, regulators, and internal stakeholders. To learn more, [send us an email](mailto:carrier@hiya.com).     [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katie DeMatteis", "url" : "https://blog.hiya.com/author/katie-dematteis" }, "dateModified" : "2023-07-13T20:03:47.855Z", "datePublished" : "2022-04-11T19:15:00.000Z", "headline" : "What is Adaptive AI?", "image" : [ "https://blog.hiya.com/hubfs/Feature%20Images%20Batch_Hiya_TCPA.png" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/what-is-adaptive-ai", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```