--- title: "State of the Call 2024 webinar: watch on demand" description: Watch Hiya’s State of the Call webinar, which presents market research on the value of voice calls to enterprise business. image: https://blog.hiya.com/hubfs/Blog-SOTC%202024%20WEBINAR%20recap-B%20(3).jpg --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [State of the Call 2024 webinar: watch on demand](https://blog.hiya.com/state-of-the-call-2024-webinar-watch-on-demand) [Branded Call](https://blog.hiya.com/tag/branded-call) [Reputation](https://blog.hiya.com/tag/reputation) [Scam Trends](https://blog.hiya.com/tag/scam-trends) # State of the Call 2024 webinar: watch on demand [Patchen Noelke](https://blog.hiya.com/author/patchen-noelke) Jun. 1, 2024 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/state-of-the-call-2024-webinar-watch-on-demand) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/state-of-the-call-2024-webinar-watch-on-demand&text=State+of+the+Call+2024+webinar%3A+watch+on+demand) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/state-of-the-call-2024-webinar-watch-on-demand) ## At a glance ![](https://blog.hiya.com/hubfs/Blog-SOTC%202024%20WEBINAR%20recap-B%20(3).jpg) “A question I get asked a lot is ‘Is the phone call dead?’ I can guarantee you the answer is no. But, I can say that the voice channel has been compromised, with the infiltration of fraudsters and spammers and unknown callers who are not looking out for your best interest.” That’s how Hiya’s Vice President of Product Tanvi Saxena opened up the recent [State of the Call 2024 webinar](https://work.hiya.com/2024-state-of-the-call-webinar?hsLang=en). Along with Hiya CEO Alex Algard, Tanvi related the top insights and trends in the voice channel for 2024. The webinar covers: - Consumer and industry preferences on communication methods. - The rate of spam and fraud calls. - Financial losses to spam calls in key markets. - Recommendations to businesses for protecting their reputation, their customers and their employees. Data presented in the webinar comes from [Hiya’s 2024 State of the Call report](https://www.hiya.com/state-of-the-call), which surveyed more than 12,000 consumers, 1,800 business professionals, and 600 security and IT professionals in the US, UK, Canada, France, Germany, and Spain.    [![Blog-SOTC 2024 WEBINAR recap-C-1](https://blog.hiya.com/hs-fs/hubfs/Blog-SOTC%202024%20WEBINAR%20recap-C-1.jpg?width=1300&height=730&name=Blog-SOTC%202024%20WEBINAR%20recap-C-1.jpg)](https://blog.hiya.com/state-of-the-call-2024-webinar-watch-on-demand) [Request access to the State of the Call 2024 webinar on demand.](https://work.hiya.com/2024-state-of-the-call-webinar?hsLang=en)   ###### Five key trends in 2024 The State of the Call webinar highlights five key trends for 2024. Those trends included: 1. Consumers and businesses continue to prioritize voice calls Consumers prefer voice calls over email or text, especially when communicating sensitive information, such as when talking with healthcare providers, banks, lenders and credit card companies.  On the business side, most companies said voice calls were “essential” or “very important” to achieving their goals, such as making sales.    2. Spam and fraud calls are a major problem and they’re getting worse Hiya’s data confirms the spam problem is worsening. In 2023, more than 28% of the 46.75 billion unknown calls analyzed by Hiya were spam or fraud, compared to 24% in 2022. Despite this trend, few consumers use apps designed to enhance call protection. Only about one-third of consumers have downloaded phone fraud prevention apps, and most said they would be unwilling to pay extra for protection.    3. The financial cost of spam and fraud calls is increasing The financial cost of phone spam and fraud has grown significantly over the past year. Sixteen percent of consumers surveyed by Hiya said they lost money to a phone scam in the past year. Unwanted calls are also wasting consumers’ time. Consumers report spending nine minutes each week — or more than 7.6 hours per year — screening unwanted calls. As a result, 11% of consumers said they had switched carriers in a bid to improve their call experience, and another 27% are considering switching.   4. Businesses report growing concerns about the threat that spam and fraud calls pose to their operations, reputations and bottom line Hiya’s survey found that businesses struggle to reach consumers and prospects because their calls are either labeled as spam or fraud, or unidentified. It’s a serious challenge for organizations, as 46% of unidentified calls go unanswered — even when legitimate businesses are calling. Businesses are also suffering reputational harm caused by scammers who impersonate their companies when trying to defraud consumers. Thirty-three percent of business workers said scammers used their company name in calls, and 25% said scammers had hijacked or spoofed their phone numbers. 5. Solutions that improve call identity are essential to mitigating spam and fraud. The key to solving the challenges described above is to implement better call identity and protection, making it easier for consumers to trust and answer calls — as 77% of consumers report being more likely to answer a call if they know who is calling. Additionally, 31% of business workers agree that adding identity is the most effective way to increase call answer rates.    Interested in learning more about Hiya's annual research report and findings, request on-demand access to watch the [State of the Call 2024](https://work.hiya.com/2024-state-of-the-call-webinar?hsLang=en) and download your copy of the [2024 State of the Call report](https://www.hiya.com/state-of-the-call).  [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Patchen Noelke", "url" : "https://blog.hiya.com/author/patchen-noelke" }, "dateModified" : "2025-04-16T19:33:30.494Z", "datePublished" : "2024-06-01T02:03:57.000Z", "headline" : "State of the Call 2024 webinar: watch on demand", "image" : [ "https://blog.hiya.com/hubfs/Blog-SOTC%202024%20WEBINAR%20recap-B%20(3).jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/state-of-the-call-2024-webinar-watch-on-demand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```