--- title: "Spam labeling: the role of recipient reactions" description: Recipient reactions form a vital component of a call’s reputation. Verifiable recipient data provides crucial insights into the desirability of a call. image: https://blog.hiya.com/hubfs/resized_shutterstock_2230017835%20(1).jpg --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Hiya](https://www.hiya.com/products/connect?utm_agid=115169048141&utm_source=google-ads&utm_medium=cpc&utm_campaign=&utm_term=hiya%20connect&hsa_acc=4096774144&hsa_cam=12431153754&hsa_grp=115169048141&hsa_ad=615670080479&hsa_src=g&hsa_tgt=kwd-942251865316&hsa_kw=hiya%20connect&hsa_mt=p&hsa_net=adwords&hsa_ver=3&gad=1&gclid=CjwKCAjw-7OlBhB8EiwAnoOEk_4Mm8WoyvUJkfTuErjAYQdrhKXcPXXXwI2dueW5YyYbd33WrgX45BoCj9MQAvD_BwE) understands the importance of a call’s reputation and its ability to ensure a seamless telecommunications experience for all users. ##### The four aspects of call reputation To combat improper spam labeling, the four facets of a call must be taken into account: ###### 1. The phone number ###### 2. The call ###### 3. The recipient ###### 4. The caller   Each aspect provides specific information to algorithms developed to determine the call’s legitimacy. Each plays a role in evaluating the desirability of a call; while the caller's identity and the associated phone number provide initial information, the call itself—its content, context, and quality—provides further insights. ##### The importance of recipient reactions Recipient reactions form a vital component of a call’s reputation assessment and application of a “spam likely” label. Verifiable recipient data provides crucial insights into the desirability of a call. Call blocking, reporting, and high abandon rates are valuable indicators of unwanted calls. These reactions are not merely subjective opinions but verifiable data points that contribute to a comprehensive assessment of call reputation. The collective recipient reactions play a significant role in identifying and labeling spam calls. When multiple users block, report, or exhibit high abandon rates for a specific number or caller, it indicates a pattern of undesirability. ##### How data informs analytics engines A multifaceted analytical approach is required to ascertain the legitimacy of calls. For example, enterprises can utilize a branded call solution, like Hiya Connect, to enhance the authenticity of their calls. This allows greater algorithms to evaluate calls against registered information, providing users with greater confidence in answering legitimate calls. ##### The application of a spam label It is important to note that spam labels are not applied based on a single report or block. Instead, analytics engines employ a dynamic threshold that adapts to changes in scammer tactics, call activity factors, and recipient reactions. The threshold for labeling a call as spam evolves based on patterns and trends identified in the data. This system ensures that spam labels are only applied when there is sufficient verifiable recipient data to indicate the call as unwanted. This approach helps minimize false positives while maximizing the protection provided to users. ##### How Adaptive AI utilizes the core aspects of a call [Hiya Protect’s](https://www.hiya.com/products/protect) core technology, Adaptive AI system, is the industry's only self-learning spam protection system. Adaptive AI also leverages the four aspects of call reputation to respond to emerging threats and apply the right protection to each call, without the need for human retraining. ##### Hiya can show you why recipients report your calls as spam Reputation relies on recipient reactions like blocks, high abandon rates, and user reports. Enterprises need to understand when and why their recipients block their calls by analyzing the four key aspects of a call: the number, the call, the recipient, and the caller. For more information on what to do if your business calls are being labeled as spam, be sure to check out our [blog](https://blog.hiya.com/top-10-reasons-your-calls-are-reported-as-spam-part-1?hsLang=en). [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alex Salkin", "url" : "https://blog.hiya.com/author/alex-salkin" }, "dateModified" : "2023-07-11T21:24:58.008Z", "datePublished" : "2023-07-11T20:30:00.000Z", "headline" : "Spam labeling: the role of recipient reactions", "image" : [ "https://blog.hiya.com/hubfs/resized_shutterstock_2230017835%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/spam-labeling-the-role-of-recipient-reactions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```