--- title: "The Hiya Voice: News and views for better voice performance | Alex Salkin" description: Voice performance trends, news, and product updates from Hiya. Learn more about improving voice connections and solutions for protections. --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) ![Alex Salkin](https://blog.hiya.com/hubfs/Alex-Salkin2.jpg) ## Alex Salkin [![](https://blog.hiya.com/hubfs/icon-linkedin-1.svg)](https://www.linkedin.com/in/alexsalkin) ## Alex Salkin's latest articles ### [Don't use inaccurate data to measure branded calling performance Branded caller ID is an investment for any enterprise that makes a high volume of calls. And, just as with any other expense, management ... Feb. 16, 2024](https://blog.hiya.com/dont-use-inaccurate-data-to-measure-branded-calling-performance?hsLang=en) ### [Deflating the ballooning challenge of Artificially Inflated Traffic Throughout the telecommunications industry, Artificially Inflated Traffic (AIT) continues to be a concern, driving up enterprise costs and ... Feb. 9, 2024](https://blog.hiya.com/deflating-the-ballooning-challenge-of-artificially-inflated-traffic?hsLang=en) ### [How Canadian voice providers defend against fraudulent calls Since the beginning of 2023, more people in Canada have begun seeing “call labels” on some calls they receive. These labels warn call ... Nov. 8, 2023](https://blog.hiya.com/how-canadian-carriers-defend-against-spam-and-scam-calls-hiya?hsLang=en) ### [Can reputation services erase my spam labels? For every problem or pain point a business has, it seems like there are companies out there offering services to solve that problem. That’s ... Oct. 18, 2023](https://blog.hiya.com/can-reputation-services-erase-my-spam-labels?hsLang=en) ### [How Apple iOS 17 update impacts voice calling A new season is upon us. The leaves are changing, kids are going back to school, and as Apple users have come to expect for years now, ... Oct. 12, 2023](https://blog.hiya.com/how-apple-ios-17-update-impacts-voice-calling?hsLang=en) ### [What Hiya Connect can see before the spam label Have you ever had the feeling that your calls are being labeled as spam and there’s nothing you can do about it? Sep. 19, 2023](https://blog.hiya.com/what-hiya-connect-can-see-before-the-spam-label?hsLang=en) ### [Spam labeling: the role of recipient reactions With the rise of spam calls, our phones have become battlegrounds, where legitimate calls vie for our attention amidst a deluge of unwanted ... Jul. 11, 2023](https://blog.hiya.com/spam-labeling-the-role-of-recipient-reactions?hsLang=en) ### [Scam calls: The top 4 most impersonated industries In most phone scams there is a caller and a victim. But with impersonation scams, there are two victims: the individual who gets scammed ... Jul. 6, 2023](https://blog.hiya.com/scam-calls-top-4-most-impersonated-industries?hsLang=en) ### [Are your business calls being flagged as spam? You call and call again, trying to reach your customers or prospects. Different days, different times, but still no answer. Why don’t the ... Jun. 30, 2023](https://blog.hiya.com/are-your-business-calls-being-flagged-as-spam?hsLang=en) ### [Debunking myths: call reputation, spam labels, and branded caller ID As we navigate through the modern landscape of communication, numerous myths have popped up surrounding call reputation, spam labels, and ... Jun. 29, 2023](https://blog.hiya.com/debunking-myths-call-reputation-spam-labels-branded-caller-id?hsLang=en) ### [Understanding spam rate: enhancing call performance and debunking myths with Hiya Connect Navigating the telecommunication landscape can be a complex task for businesses, especially with the rising tide of spam calls. At Hiya, we ... Jun. 20, 2023](https://blog.hiya.com/understanding-spam-rate-enhancing-call-performance-and-debunking-myths-with-hiya-connect?hsLang=en) ### [Boost your business growth with branded caller ID: A powerful tool for remodeling and landscaping companies In the hyper-competitive world of remodeling and landscaping, standing out and reaching potential customers promptly is not a choice – it's ... Jun. 16, 2023](https://blog.hiya.com/boost-your-business-growth-with-branded-caller-id-a-powerful-tool-for-remodeling-and-landscaping-companies?hsLang=en) ### [The high cost of spam calls in dollars and lost time You might think of unwanted calls as a mere annoyance. But there are huge costs associated with nuisance and fraud calls, both in terms of ... Jun. 16, 2023](https://blog.hiya.com/the-high-cost-of-spam-calls-in-dollars-and-lost-time?hsLang=en) ### [The value of voice in an omni-channel world: Insights from Hiya’s 2023 State of the Call report With all the communications options available to consumers today — email, text, video calls, social media, etc. — you might think the phone ... Jun. 7, 2023](https://blog.hiya.com/the-value-of-voice-in-an-omni-channel-world-insights-from-hiyas-2023-state-of-the-call-report?hsLang=en) ### [Maximizing efficiency with Hiya Connect's Branded Call: Why lower answer rates can mean greater success In today's digital world, the telephone remains a critical touchpoint for businesses and their customers. Yet, amid the clutter of spam ... May. 24, 2023](https://blog.hiya.com/maximizing-efficiency-with-hiya-connects-branded-caller-id-why-lower-answer-rates-can-mean-greater-success?hsLang=en) ### [Harness the power of branded caller ID to boost your solar company's revenue You have a hot lead. The prospective customer has recently filled out a form saying she wants to be contacted to get a quote on solar ... May. 18, 2023](https://blog.hiya.com/harness-the-power-of-branded-caller-id-to-boost-your-solar-companys-revenue?hsLang=en) ### [Want to know why customers report your calls as nuisance or fraud? See exactly what they’re saying Are you tired of having your business calls going unanswered or struggling with poor customer perception? Understanding what end-users say ... May. 17, 2023](https://blog.hiya.com/want-to-know-why-customers-report-your-calls-as-nuisance-or-fraud-see-exactly-what-theyre-saying?hsLang=en) ### [Hiya expands branded caller ID to all major U.S. carriers We are excited to announce that Hiya Connect, our branded caller ID solution, is now available across all major U.S. carriers including ... Jan. 27, 2023](https://blog.hiya.com/hiya-expands-branded-caller-id-to-all-major-us-carriers?hsLang=en) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - 4 Benefits of Changing Your Outbound Caller ID Alia Logan Oct. 2, 2026 - Nearly half of French consumers have lost money to a phone scam Rob Unsworth Sep. 29, 2026 - Spain’s 400-prefix law will make it harder to reach customers Mariano González-Cayuela Sep. 24, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)