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See what Hiya has planned for MWC Barcelona 2024

The biggest trade show of the year for the telecommunications industry, Mobile World Congress Barcelona, is less than a week away, and Hiya is looking forward to meeting with current and potential customers and partners and sharing our expertise during scheduled presentations. 

Set for February 26-29, 2024, MWC Barcelona is attended by all facets of the mobile communications industry, including network equipment providers, wireless carriers, the press, and more. Last year, the event drew nearly 100,000 attendees and 2,400 exhibitors.

To meet up with Hiya at MWC, email us at

Here are a few of the events during this year’s MWC that we’re looking forward to most: 

VIP Cocktail Reception hosted by Hiya

Join us on Sunday, February 25, at 5 p.m. CET for an exclusive cocktail party hosted by the Hiya team. Held at the Soho House Barcelona, this is your chance to join leaders across the telecom industry for drinks, networking, and tapas with the Hiya team. Space is limited, so please pre-register here.

Panel discussion: The Future of Voice

On Tuesday, February 27, from 1:35 to 2:05 p.m. CET (7:35–8:05 p.m. Eastern Time), Hiya will present a panel discussion, The Future of Voice, at the MWC Broadcast Stage. The session will address the following topics:

  • The overall state of the voice call and where things stand

  • The relevance of AI and the associated implications

  • The opportunity (and necessity) for innovation across the ecosystem

The session will be moderated by our very own Hiya VP of Marketing, Patchen Noelke. Panelists include:

  • James Lau, Chief Product Officer for Hiya

  • Michael Gannage, Founder and CEO of Ecrio

  • Isaac Jacobson, SVP of Product for Gabb Wireless

MWC attendees can attend live in person. Can’t make it to MWC? You can stream the session live online. Register here to attend the event in person or to stream it live. 

Roundtable Discussion: Wayra Unleashed: A Tale of Telco Transformation in the Open Gateway Galaxy

On Wednesday, February 28, from 3:30 to 4:00 p.m. CET, Hiya CEO Alex Algard will participate in a roundtable discussion hosted by Wayra. At the last MWC, Wayra launched the Wayra Open Gateway Activation Programme, a search for disruptive startups/technologies worldwide with applications that could benefit from Open Gateway APIs open to developers. The goal was to accelerate innovation in startups that take advantage of the investments in the telco sector. 

Sharing their success stories in this roundtable discussion:

  • Alex Algard, CEO and founder of Hiya

  • Alex Marti, CEO and co-founder of Mitiga

  • Rodrigo Bernardinelli, CEO and co-founder of Digibee

  • Maria Vircikova, CEO and co-founder of Matsuko

  • Irene Gomez, Director Telefonica Open Innovation and Wayra CEO

Click here for location and more information.

Hiya’s Adaptive AI was shortlisted for a Global Mobile Award

On Wednesday, February 28, winners of the Global Mobile Awards will be announced and Hiya is in the running! 

Hiya is one of six companies on the shortlist in the category Best Mobile Security Solution. MWC states, “The Global Mobile (GLOMO) Awards are the connectivity industry’s most prestigious accolade, judged by the sector’s most prominent subject matter experts. To be shortlisted for a GLOMO Award means recognition as a serious player — one to be watched closely in the tech sector.”

Hiya’s Adaptive AI, used in Hiya’s call protection solution Hiya Protect, is the industry’s only self-learning spam protection system that learns from past and present call data. Not only can Hiya Protect accurately detect the methods that spammers and fraudsters use today, but it automatically evolves as they innovate new calling practices. 

Adaptive AI is the first anti-spam solution to go beyond simplistic approaches to spam detection by evaluating complete and specific characteristics of calls in real-time.

For more information on what Hiya has planned for MWC Barcelona, visit

Author Hiya Team