--- title: Nurture Your Leads by Ensuring Your Calls are Answered description: You can't nurture leads if your voice channel is plagued with spammers. Read on for more information on how to help get your calls answered. image: https://blog.hiya.com/hubfs/shutterstock_2104399460_smaller.jpg --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [Nurture Your Leads by Ensuring Your Calls are Answered](https://blog.hiya.com/nurture-leads-ensuring-calls-are-answered) [Branded Call](https://blog.hiya.com/tag/branded-call) [Call Intelligence](https://blog.hiya.com/tag/call-intelligence) # Nurture Your Leads by Ensuring Your Calls are Answered [Hiya Team](https://blog.hiya.com/author/hiya-team) Aug. 11, 2022 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/nurture-leads-ensuring-calls-are-answered) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/nurture-leads-ensuring-calls-are-answered&text=Nurture+Your+Leads+by+Ensuring+Your+Calls+are+Answered) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/nurture-leads-ensuring-calls-are-answered) ## At a glance ![](https://blog.hiya.com/hubfs/shutterstock_2104399460_smaller.jpg) In its most simplistic form, lead nurturing is the act of turning qualified prospects into sales-ready opportunities. Effective lead nurturing campaigns are the foundation of successful call or contact centers, as they help generate better quality leads, increase order size and value, reduce customer acquisition costs, and create happier, loyal customers. Lead nurturing is often an omnichannel experience, and today more than ever, the voice channel plays a critical role in these campaigns. This is a good strategic choice for marketers, as our Hiya [State of the Call 2022](https://www.hiya.com/state-of-the-call) report found that consumers in industries like financial services, insurance, health, and retail and services prefer contact via phone over other channels. That’s why smart businesses, like 41% of ones we surveyed in our report, use voice call as a primary way to reach out to customers and prospects. **The greatest obstacle to lead nurturing with voice? The fear of spam!** One of biggest challenges for companies who use voice in lead-nurturing campaigns is the ability to convey to customers and prospects that the person who is making the call is legitimate. Scam and fraudulent campaigns are so prevalent today that people are actually afraid to answer their phone. In fact, our State of the Call report found that 94% of consumers think unidentified calls might be fraud, resulting in 79% of these calls going unanswered. When lead-nurturing calls go unanswered because they are perceived as spam, it becomes almost impossible for call and contact centers to execute a successful campaign. **Legitimize your calls and they** **will** **get answered** Our customers face the same challenge that any company does with lead nurturing. They turned to us because their calls to customers or prospects were not being answered as the calls were often mistakenly labeled or perceived as spam or fraudulent. Through Hiya Connect our branded call solution displays a company’s name, logo and the reason for the call. Our customers have been able to overcome this challenge and considerably increase the success of their lead-nurturing campaigns. Here is a quick look at what a few of Hiya customers have achieved by legitimizing their calls. - A [global investment bank and financial services firm](https://www.hiya.com/customer-stories/financial-services) increased its contact rate by 110% and improved its average talk time by 33%. These wins are particularly significant, as the most common type of fraud committed via voice is financial fraud, which makes it harder for companies like this one to connect. This firm also increased the number of calls lasting for over 60 seconds, which allowed for higher quality conversations with customers and prospects. - [Penske Truck Leasing](https://www.hiya.com/customer-stories/penske-truck-leasing) achieved great success with branded calling as well. The company’s call answer rate increased by over 100%, from a high of 17% prior to implementing Hiya Connect, to up to 33% after. Almost 47% of the calls now get answered on the first attempt, and there’s been a 51% increase in calls lasting over 60 seconds. - A [global leader in market research](https://www.hiya.com/customer-stories/market-research) was experiencing declining contact rates, reducing the effectiveness of its program to reach mobile phone users for surveys. Soon after its Hiya Connect implementation, the firm saw an increase of 81% in answered calls and a 33% increase in calls over 60 seconds – both of which contributed to a significant increase in the firm’s survey contact rate. **Start your answer call rate today!** If you want to improve the success of your lead nurturing campaigns, you can learn more about branded calls in this white paper, [The Best Way to Improve Answer Rates](https://work.hiya.com/wp-beyond-callerid?itm_medium=website&itm_source=resources-page&itm_campaign=WP-2102-Beyond-CallerID&hsLang=en). And you can learn more about Hiya Connect [here](https://www.hiya.com/products/connect?itm_medium=website&itm_source=homepage-b&itm_campaign=AB-2202-Homepage-01). [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hiya Team", "url" : "https://blog.hiya.com/author/hiya-team" }, "dateModified" : "2022-09-07T00:55:52.928Z", "datePublished" : "2022-08-11T20:15:00.000Z", "headline" : "Nurture Your Leads by Ensuring Your Calls are Answered", "image" : [ "https://blog.hiya.com/hubfs/shutterstock_2104399460_smaller.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/nurture-leads-ensuring-calls-are-answered", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```