In today’s competitive landscape, standing out in a crowded marketplace is more critical than ever. With so many companies vying for the attention of prospects, making your calls recognizable and trustworthy is a game changer. At Hiya, our call branding solution is doing just that, and our recent data from October 1, 2024, to March 1, 2025, shows how it’s transforming engagement with demand generation leads.
Building trust from the first ring
One of the core challenges for sales development representatives (SDRs) is getting prospects to answer unfamiliar numbers. By displaying Hiya’s name and logo, our call branding has made a significant impact:
- 25% Answer Rate: Prospects are more inclined to pick up calls when they see our trusted brand. Our data shows a 25% answer rate, which is remarkable compared to the industry’s average of 4-6%. This represents a 400% increase in answer rates.
- 43% Unique Answer Rate: This metric highlights that nearly half of the calls that are answered are by unique prospects, opening up more opportunities to engage with potential customers and drive meaningful conversations.
Enhanced engagement beyond the initial answer
Call branding doesn't just improve the likelihood of a call being answered—it also makes it more likely that prospects will call back if they miss the call:
- 15% Recipient Callback Rate: With our clear and consistent branding, prospects who miss a call are more inclined to return the call, adding an additional touchpoint for our SDRs.
Higher human connection rates
The ultimate goal of any call is not only to connect but to engage in a conversation that leads to opportunities. Our metrics show that Hiya Connect is excelling in this area:
- 58% Human Connect Rate (HCR): By combining the unique answer rate with the callback rate, we achieve a total contact rate—or Human Connect Rate—of 58%. This means we’re successfully connecting with 58 out of every 100 people we call.
Quality conversations that matter
Not only are we reaching more people, but those are a higher quality conversations that go deeper on customer questions and solutions.
- 460% Increase in Average Talk Time: Research from Chorus, a Zoominfo company, shows that the average cold call lasts just 80 seconds. In contrast, Hiya’s outbound calls average an impressive 370 seconds, with 64% of calls lasting over 120 seconds. This increase in talk time is an indicator of valuable conversations for our team and prospects.
What This Means for Your Business
The impact of Hiya Connect's Branded Call can be seen with the quality call increases, and the actionable data found in the Hiya Connect Console. Branded Call builds trust, improves conversation quality, and the console allows you to optimize call efforts by team and campaign. By showcasing your identity on call displays your sales teams create positive first impressions for prospect and customer relationships.
Key Takeaways
- Trust and Recognition: Displaying a familiar brand name and logo significantly increases answer and callback rates.
- Enhanced Engagement: A higher Human Connect Rate means more quality conversations, providing your team with more opportunities to convert leads.
- Quality Over Quantity: Longer call durations indicate deeper, more meaningful interactions that can drive better sales outcomes.
- Performance analytics: Measure the effectiveness of your calls, identify patterns, and optimize your outreach to make continuous improvements.
If you are interested in improving your inbound lead strategy, sign up for a Branded Call package today. Try risk free, as you can cancel at anytime.
