In its seventh annual Mobile Breakthrough Awards program, the leading market intelligence organization in the global wireless and mobile market, Mobile Breakthrough, recognized Hiya as the “Mobile Security Solution of the Year” winner.
Phone spam and fraud is a massive, growing problem. In the U.S. alone, 25% of calls from non-contacts are suspected of spam or fraud, costing subscribers billions of dollars and millions of hours in wasted time annually.
Hiya Protect’s proprietary Adaptive AI technology has broken through the crowd and become the industry’s only self-learning spam protection solution. Learning from past and present call data, Hiya Protect’s Adaptive AI responds to emerging threats and applies the proper protection to every call. Hiya Protect starts with base protections tied to the caller’s number and then adds three additional layers of protection.
- Enterprise Call Scoring assesses incoming calls based on the caller’s history across all the numbers they own – similar to how credit bureaus assign data-driven scores to analyze creditworthiness. This allows Hiya to assess the reputation of callers regardless of the numbers they’re calling from – a vital tool when spammers use tactics like switching phone numbers to evade spam labeling (a practice known as number rotation).
- Spam Threat Scanning uses data left behind by spammers in carrier network traffic. It analyzes the characteristics of a call – in real-time – to determine each unique call’s spam risk, regardless of the phone number. This is a crucial tool in identifying new spam and fraud tactics emerging.
- Personal Call Filtering recognizes that spam is best viewed through the eyes of the individual call recipient – one person’s unwanted call might be another person’s important call. Hiya Protect addresses this by using the person’s past interactions with callers to understand which connections are meaningful to them and protect them from targeted attacks.
The annual Mobile Breakthrough Awards mission is to honor excellence and recognize the innovation, hard work, and success in various mobile and wireless technology categories, including Cloud Computing, Mobile Management, Wireless and Broadband, Mobile Analytics, IoT and Smart City, and many more.
This year’s program included thousands of nominations from over 15 countries worldwide. Learn more about the awards program and its complete list of winners here.
