Hiya is pleased to announce the launch of branded calling with O2 Telefónica, marking a major expansion of trusted caller ID across Germany. With this launch, Hiya is set to reach more than 90% of Germany’s mobile subscribers, representing more than 80 million people.
With branded calling now live on O2 Telefónica’s network, legitimate business calls are delivered to customers with verified caller names. The service is automatically enabled across all O2 Telefónica brands such as O2, Blau, and O2 Telefónica as well as all O2 Telefonica partner brands. The collaboration also reflects O2 Telefonica’s broader commitment to open innovation through Wayra Germany, its Munich-based innovation hub and corporate accelerator.
Germany is the largest market in the European Union, with more than 80 million people, yet it also shows some of Europe’s lowest answer rates for unknown calls, as skepticism around phone calls continues to rise. Network-level branded calling addresses this challenge by giving people immediate clarity about who is calling and why, helping them decide what’s worth answering in the moment.
By launching branded calling across its mobile network, O2 Telefónica is setting a new standard for modern, high-quality voice services. Automatically enabled for all subscribers, the rollout provides value to both consumers and enterprises while reinforcing O2 Telefónica’s leadership in trusted connectivity.
For businesses, the impact is equally meaningful. As answer rates decline and retry costs increase, branded calling helps legitimate enterprises stand out instead of getting screened out. By displaying a verified business name on incoming calls, branded calling enables companies to reach customers more reliably, reduce repeat call attempts, and improve operational efficiency.
“We've all felt that instant hesitation when the phone rings, and we don't recognize the number. A phone call should be about connection, not a guessing game. With o2 Telefónica, we're replacing that uncertainty with trust, helping German consumers see exactly who is calling while giving businesses a way to connect with the customers they serve.” says Alex Algard, Hiya CEO and founder.
Businesses using Hiya Branded Call see up to 50% higher answer rates, helping ensure businesses who rely on voice communication are connecting when it matters.
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