--- title: "The Hiya Voice: News and views for better voice performance | Stephanie Boulanger" description: Principle Product Marketing Manager --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) ![Stephanie Boulanger](https://blog.hiya.com/hubfs/Stephanie-Boulanger_headshot-blog.jpeg) ## Stephanie Boulanger [![](https://blog.hiya.com/hubfs/icon-linkedin-1.svg)](https://www.linkedin.com/in/stephaniemchinn/) ## Stephanie Boulanger's latest articles ### [Hiya expands voice trust in Ireland with branded calling on Vodafone We’re excited to announce that Hiya Connect is now available to eligible Vodafone customers in Ireland, extending Branded Calling to a new ... Aug. 24, 2026](https://blog.hiya.com/hiya-expands-voice-trust-in-ireland-with-branded-calling-on-vodafone?hsLang=en) ### [How Canada is leading the fight to stop bank scams Last week, we did something you almost never see in the fight against voice fraud - we got everyone in the same room. Jun. 26, 2026](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) ### [Hiya and DNA Finland launch network-level call protection DNA, one of the leading telecommunications companies in Finland and part of the Telenor Group, has launched Hiya’s AI-powered voice ... Jun. 2, 2026](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) ### [Telenor Sweden deploys Hiya’s AI-powered call protection Telenor Sweden has deployed Hiya Protect across its consumer mobile network, delivering AI-powered, real-time call protection to Swedish ... May. 28, 2026](https://blog.hiya.com/telenor-sweden-deploys-hiyas-ai-powered-call-protection?hsLang=en) ### [Hiya powers France's first network-level branded calling deployment with Bouygues Telecom France’s Bouygues Telecom has deployed Hiya's Branded Call across its network, making it the first French mobile operator to offer business ... May. 14, 2026](https://blog.hiya.com/hiya-powers-frances-first-network-level-branded-calling-deployment-with-bouygues-telecom?hsLang=en) ### [Mobile network operators with strong spam protection have a huge competitive advantage Protection from spam calls is a meaningful consideration for consumers when choosing a mobile network operator — or deciding to switch ... Apr. 24, 2026](https://blog.hiya.com/mobile-network-operators-with-strong-spam-protection-have-a-huge-competitive-advantage?hsLang=en) ### [Vodafone adds Hiya-powered spam protection in the UK Today Hiya announced it is powering Vodafone’s Scam Call Protection feature, a new scam and spam call detection capability embedded within ... Apr. 22, 2026](https://blog.hiya.com/vodafone-adds-hiya-powered-spam-protection-in-the-uk?hsLang=en) ### [Eroding trust is crippling the voice channel Trust in voice calls is declining. In fact, when consumers receive calls from numbers they don’t recognize, only 14% immediately answer — ... Apr. 14, 2026](https://blog.hiya.com/eroding-trust-is-crippling-the-voice-channel?hsLang=en) ### [Subscribers believe mobile network operators should protect them against voice fraud In a survey of more than 12,000 consumers for Hiya’s State of the Call 2026 report, consumers were asked who should be most responsible for ... Apr. 9, 2026](https://blog.hiya.com/subscribers-believe-mobile-network-operators-should-protect-them-against-voice-fraud?hsLang=en) ### [AI is making voice fraud worse, both in volume and in targeting AI is weaponizing the voice channel, with automated AI agents increasing the volume of attacks and deepfake technology making targeting ... Mar. 26, 2026](https://blog.hiya.com/ai-is-making-voice-fraud-worse-both-in-volume-and-in-targeting?hsLang=en) ### [Hiya and Vodafone bring branded calling to nearly 100% of UK Hiya and Vodafone have partnered to deliver secure, verified branded calling within Vodafone’s UK network, making Hiya the only company now ... Mar. 18, 2026](https://blog.hiya.com/hiya-and-vodafone-bring-branded-calling-to-nearly-100-of-uk?hsLang=en) ### [Survey: Consumer frustration with unwanted calls is increasing Consumer frustration with unwanted calls continues to increase year over year, as consumers say they receive an average of 7 unwanted calls ... Mar. 17, 2026](https://blog.hiya.com/survey-consumer-frustration-with-unwanted-calls-is-increasing?hsLang=en) ### [Hiya + O2 Telefónica expand branded calling to over 90% of German market Hiya is pleased to announce the launch of branded calling with O2 Telefónica, marking a major expansion of trusted caller ID across ... Feb. 19, 2026](https://blog.hiya.com/hiya-o2-telef%C3%B3nica-expand-branded-calling-to-98-of-german-market?hsLang=en) ### [Deutsche Telekom and Hiya bring branded calling at scale to Germany At a glance... Hiya's Branded Call is now available to all Deutsche Telekom mobile subscribers in Germany. Incoming branded calls enable ... Jan. 13, 2026](https://blog.hiya.com/deutsche-telekom-and-hiya-bring-branded-calling-at-scale-to-germany?hsLang=en) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Nearly half of French consumers have lost money to a phone scam Rob Unsworth Sep. 29, 2026 - Spain’s 400-prefix law will make it harder to reach customers Mariano González-Cayuela Sep. 24, 2026 - German businesses lose €43,000/yr because they can’t reach their customers Michael Berger Sep. 22, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)