We are thrilled to officially announce a new partnership between Bell Canada and Hiya, bringing Branded Call to businesses across Canada. Through this partnership, Hiya’s call performance services will now be accessible to Bell Canada’s 10 million subscribers.
Amid rising incidents of phone scams and unwanted calls, Canadians have become increasingly hesitant to answer calls from unfamiliar numbers. A recent survey found that 94% of Canadian consumers suspect unidentified calls could be fraudulent, and 27% of Canadian businesses reported scammers impersonating their brand, further damaging public trust. This wariness leads many consumers to ignore even legitimate calls, affecting business sales and customer relationships. Hiya’s Connect branded calling solution helps rebuild trust by providing consumers with confidence in the identity of incoming callers.
“Bell Canada is at the forefront of modernizing the phone call experience for Canadians,” said Kush Parikh, President of Hiya. “We recognize the challenge of fighting spam and fraud, especially with Canadian businesses and consumers constantly threatened by phone scams. Bell’s adoption of our branded calling solution is a significant step in ensuring Canadians can trust the calls they receive, enhancing customer experience and boosting business productivity.”
This expansion increases Hiya’s coverage to 65% of Canadians. Hiya’s branded calling services are integral to the Hiya Connect solution, which empowers businesses to engage customers more reliably while shielding them from unwanted calls.
You can read more here on how Hiya Connect can help your business.
