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GoDaddy SmartLine Users Now Have Protection From Spam Calls With Hiya

GoDaddy, the company that empowers everyday entrepreneurs, today launched the Spam Call Filter in GoDaddy’s SmartLine mobile app, a feature introduced in partnership with Hiya, an industry leader in nuisance and scam call protection. The feature sends spam calls from known black lists directly to voicemail, minimizing interruptions throughout the day for busy small business owners. 

Through an analysis of 13 billion global incoming mobile calls per month and expansive algorithms, GoDaddy SmartLine customers’ inbound spam calls will now go straight to voicemail and labelled as spam in their SmartLine call history. Hiya keeps a continually updated database of spam numbers to protect customers from unwanted calls. This new feature will reduce the amount of unwanted calls ringing on users’ phones, providing customers 24/7 real-time spam call protection and a record of flagged spam calls in their SmartLine call history. 

A previous study commissioned by GoDaddy, found that more than half of small business owners consider 1:1 conversations with customers crucial to their business and 40 percent reported knowing whether an incoming call is a business or personal call would be helpful in managing their productivity. In fact, respondents noted they’ve answered calls non professionally thinking it was a robocall. In tandem, Hiya’s recent State of The Call report found that U.S. mobile users have received 25.3 billion robocalls in the first half of 2019 and 48 percent of calls U.S. mobile users receive are picked up, leaving more than half of all calls unanswered. 

“Entrepreneurs are pressed for time as it is, and an increase in robocalls creates additional strain,” said Melissa Schneider, VP Global Marketing Operations GoDaddy. “At GoDaddy, we’re focused on building solutions that make it easy for entrepreneurs to focus on what matters to their business. Spam Call Filter helps SmartLine customers accomplish meaningful work and maintain connections with customers and clients, without the hassle of unwanted spam calls.” 

The GoDaddy SmartLine mobile app enables users to differentiate business and personal calls by providing customers a second phone number for their business. Through the integration of Hiya’s capabilities to the SmartLine mobile app, customers will now receive a third level of distinction to secure customers from the significant rise of robocalls

“SmartLine’s Spam Call Filter leverages Hiya’s market leading spam detection platform to ensure business owners are protected from nuisance and scam calls,” said Alex Algard, CEO of Hiya. “We are pleased to partner with GoDaddy as they play a leading role in restoring trust in the mobile call by tackling one of the biggest issues currently impacting people worldwide.” 

The Hiya integration is available now to all SmartLine customers for no additional cost. 

To learn more about GoDaddy SmartLine, visit:

To learn more about Hiya, visit: 

About GoDaddy 

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit

About Hiya

Hiya brings trust and identity into the mobile call by making the calling experience secure and engaging. With a mission to provide a better phone experience on every smartphone globally, Hiya’s products and services provide users with the context needed to help them decide whether or not to pick up their phone. Through analysis of more than 13 billion calls per month, Hiya protects nearly 100 million users from unwanted scam and nuisance calls globally. Hiya is available as a consumer app on Google Android and iPhone and is integrated into the phone experience for AT&T Call Protect, T-Mobile Name ID, and Samsung Galaxy, A-Series and J-Series users worldwide. For more information, please visit

Author Hiya Team