Until now, businesses have known that spam labeling affects whether their calls connect — but not their own status, what drives it, or how to improve. That changes today.
We’re excited to introduce Caller Reputation, the first free, transparent view into how your calls are labeled and what’s driving that reputation. Whether your calls are connecting seamlessly or at risk of being marked as spam, Hiya’s Caller Reputation gives you the visibility to take control.
Why Caller Reputation matters
Imagine applying for a loan and being told “no” based on your credit score. But the bank won’t share what your credit score is, explain why it’s low, or how to fix it.
That’s the same wall businesses hit with spam labeling. Answer rates drop, conversions suffer, but without visibility, there’s no way to improve.
And the cost is real. According to Hiya’s 2025 State of the Call Report, 80% of unidentified calls go unanswered. One in three workers say their company has lost revenue because they couldn’t reach customers, and 60% of salespeople report losing a deal for the same reason.
Caller Reputation changes that. For the first time, businesses can see their status, understand what drives it, and take action with data — not guesswork.
How Caller Reputation works
Once you register your phone numbers, Caller Reputation automatically evaluates each one with two layers of insight:
- Spam status
Each number shows a risk level — low, moderate, or likely spam. If Hiya detects a specific spam type (like robocall or survey), you’ll see that too.
- Reputation report card
For numbers with enough call history, you’ll see performance across four key factors that influence spam labeling:
- Maturity: Do you use established numbers, without rotating?
- Connection: Do recipients choose to answer your calls?
- Engagement: Are recipients staying on the line after answering your calls
- Sentiment: Do recipients rarely complain about or block your calls?
Each factor is graded A to D, giving you a clear snapshot of your reputation. A low grade shows exactly where to focus — from spotting early warning signs to adjusting your practices with data, not guesswork.
These insights are powered by Hiya’s own spam labeling — used by major mobile networks around the world — so they help businesses understand their risk of being labeled spam on those networks.
We’ve also published a Calling Best Practices Guide with expert tips to improve reputation and customer experience.
A new standard for the industry
Caller Reputation is more than a product update. It’s a step toward transparency, accountability, and trust in voice. Businesses deserve visibility. Consumers deserve protection. Carriers deserve tools that make both possible.
That’s why we’re making Caller Reputation free for every business that registers with Hiya, everywhere.
Get started today
See your brand’s caller reputation, understand what’s driving it, and start connecting more calls.
