--- title: Adapting to changes in customer notifications with better call practices  description: Learn why businesses must adapt their calling practices to the changes now needed for effective customer notifications. image: https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Feb-29-2024-11-05-20-2756-PM.png --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [Adapting to changes in customer notifications with better ...](https://blog.hiya.com/adapting-to-changes-in-customer-notifications-with-better-call-practices) [Branded Call](https://blog.hiya.com/tag/branded-call) [Hiya Connect](https://blog.hiya.com/tag/hiya-connect) [Reputation](https://blog.hiya.com/tag/reputation) # Adapting to changes in customer notifications with better call practices  [Natalie Graham](https://blog.hiya.com/author/natalie-graham) Feb. 29, 2024 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/adapting-to-changes-in-customer-notifications-with-better-call-practices) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/adapting-to-changes-in-customer-notifications-with-better-call-practices&text=Adapting+to+changes+in+customer+notifications+with+better+call+practices) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/adapting-to-changes-in-customer-notifications-with-better-call-practices) ## At a glance ![Adapting to changes in customer notifications with better call practices ](https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Feb-29-2024-11-05-20-2756-PM.png) In an era where digital communication is paramount, recent policy shifts in [email spam protection](https://blog.google/products/gmail/gmail-security-authentication-spam-protection/) by giants like Gmail, soon to be echoed by Yahoo, signal a turning tide. This shift has sounded an alarm for organizations globally, especially those that hinge their sales and marketing strategies on outbound emails.  But it's not just emails under the microscope; the voice channel, a cornerstone of sales calls, is also now sharing the spotlight. Voice continues to be the go-to choice for consumers to receive the most essential communications. Worldwide, workers across multiple industries [report that the usage of phones](https://www.hiya.com/state-of-the-call) has increased by 50% year-over-year, and 42% report they predict that usage will increase in the next year. The voice channel's importance is amplified with stricter regulations, but so is the potential fallout from neglecting [call reputation management](https://work.hiya.com/reputation-guide-ebook?hsLang=en).  The implications are significant for businesses engaged in high-volume outbound activities, whether for sales or customer service. Imagine a world where voice communications are subject to the same stringent requirements as emails. The impact on outbound call operations could be profound, necessitating reevaluating strategies to maintain compliance and effectiveness. ##### **Types of calls customers want to receive from businesses  ** Among the myriad of calls businesses make, three types stand out in their significance to nurturing positive customer relationships.  - Arrival and delivery notifications: Missing a call about a last-mile delivery can be a major inconvenience for customers. Whether it's a driver needing directions or access to a building, these calls are pivotal in the order fulfillment process, making their delivery and reception essential. - Appointment reminders and follow-ups: Whether it's a nudge to confirm a delivery window or a follow-up call after an appointment, these communications play a vital role in maintaining customer engagement and ensuring smooth service delivery. - Warm lead follow-up, renewals, and customer retention: Reaching out to existing or lapsed customers with new offers is a common practice, but in an environment where unsolicited calls are increasingly viewed with suspicion, ensuring these calls are welcomed and recognized is more critical than ever. ##### **The solution for better customer communications** The overarching challenge is the prevailing skepticism towards unrecognized calls, often perceived as spam or fraud. In fact, [87% of consumers](https://www.hiya.com/state-of-the-call) believe unidentified calls may be fraudulent. This wariness poses a unique challenge for businesses trying to connect with customers anticipating their call but wary of answering unknown numbers.  The solution lies in ensuring clarity and recognition in customer communications. Knowing what your customers see when you call can make all the difference between a successful connection and a missed opportunity.  For example, [Hiya Connect's](https://www.hiya.com/products/connect) branded caller ID can display your verified information and call intent to help consumers make more informed decisions. By measuring and tracking call duration before and after branded caller ID, you can better understand how to improve the quality of your answered calls, enhance your caller answer rates, and uphold your reputation.  **How Hiya helps** As the digital communication landscape continues to evolve with tighter spam protection policies, businesses must adapt how they manage emails and approach voice communications.  Ensuring your calls are recognized and welcomed by customers is not just about avoiding the spam label; it's about maintaining trust, efficiency, and the effectiveness of your outreach efforts. As we navigate these new waters, vigilance and adaptation are the keys to sustaining connections in a world wary of unsolicited communication. Find out how your business shows up when making outbound calls with a [free call inspection.](https://work.hiya.com/complimentary-call-inspection?_gl=1*1ov20mh*_ga*MTU3MjUyMjUzMy4xNjk0NTUyNzY4*_ga_N1M9F6MWCL*MTcwOTIzNzUyNy4zMzAuMS4xNzA5MjM3ODgyLjMyLjAuMA..&hsLang=en) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Natalie Graham", "url" : "https://blog.hiya.com/author/natalie-graham" }, "dateModified" : "2024-02-29T23:10:25.416Z", "datePublished" : "2024-02-29T23:10:25.000Z", "headline" : "Adapting to changes in customer notifications with better call practices ", "image" : [ "https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Feb-29-2024-11-05-20-2756-PM.png" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/adapting-to-changes-in-customer-notifications-with-better-call-practices", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```