--- title: "The Hiya Voice: News and views for better voice performance | Natalie Graham" description: Voice performance trends, news, and product updates from Hiya. Learn more about improving voice connections and solutions for protections. --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) ![Natalie Graham](https://blog.hiya.com/hubfs/Imported%20images/T0V9D2KH8-U02QS7N0UNQ-1b42d4b55164-512.jpeg) ## Natalie Graham [![](https://blog.hiya.com/hubfs/icon-linkedin-1.svg)](https://www.linkedin.com/in/ntgraham) ## Natalie Graham's latest articles ### [The hidden cost of unknown callers: Why UK businesses are losing revenue every day Every day, thousands of UK businesses make calls to customers who want, need, and expect to hear from them. Yet an alarming number of these ... Jul. 30, 2025](https://blog.hiya.com/the-hidden-cost-of-unknown-callers-why-uk-businesses-are-losing-revenue-every-day?hsLang=en) ### [Hiya wins 16 G2 Summer 2025 Badges for branded caller ID excellence Hiya has once again been recognized for excellence — earning 16 G2 Summer 2025 badges across global, regional, and ... Jul. 22, 2025](https://blog.hiya.com/hiya-wins-16-g2-summer-2025-badges-for-branded-caller-id-excellence?hsLang=en) ### [What is branded caller ID and why does it matter? We’ve all been there. You see an unknown number light up your phone screen, hesitate, and then ignore it—or worse, answer it only to hear a ... Jul. 8, 2025](https://blog.hiya.com/what-is-branded-caller-id-and-why-does-it-matter?hsLang=en) ### [Hiya recognized as a leader in G2 Spring 2025 Reports In today’s digital-first world, the trust between businesses and customers has never been more critical — yet phone calls, once a primary ... Apr. 17, 2025](https://blog.hiya.com/hiya-recognized-as-a-leader-in-g2-spring-2025-reports?hsLang=en) ### [Branded Call impact Branded caller ID is designed to help businesses increase trust, improve answer rates, and drive better customer engagement. However, ... Apr. 8, 2025](https://blog.hiya.com/branded-call-impact?hsLang=en) ### [Call deliverability In 2024, Google and Yahoo introduced stricter email-sending requirements to enhance consumer protection, making it more challenging for ... Apr. 7, 2025](https://blog.hiya.com/call-deliverability?hsLang=en) ### [Hiya Connect Celebrates 14 G2 Badges in Fall 2024 Reports We’re excited to announce that Hiya has won 14 G2 badges in the Fall 2024 reports for our branded caller ID solution, Hiya Connect! This ... Mar. 18, 2025](https://blog.hiya.com/hiya-connect-celebrates-g2-badges-in-fall-2024-reports?hsLang=en) ### [Hiya recognized with 13 badges in G2 Winter 2025 Reports Hiya earned 13 badges and secured the prestigious title of Momentum Leader in the G2 Winter 2025 Reports for its branded calling solution, ... Mar. 13, 2025](https://blog.hiya.com/hiya-recognized-with-13-badges-in-g2-winter-2025-reports?hsLang=en) ### [The Caller ID Blindspot: Why Traditional Caller ID Falls Short in Today’s Contact Centers When caller ID was first introduced in the 1980s, it revolutionized communication. For the first time, people could identify who was ... Feb. 20, 2025](https://blog.hiya.com/the-caller-id-blindspot-why-traditional-caller-id-falls-short-in-todays-contact-centers?hsLang=en) ### [What’s the difference between Hiya Connect Number Registration and Branded Call? Feb. 13, 2025](https://blog.hiya.com/whats-the-difference-between-hiya-connect-number-registration-and-branded-call?hsLang=en) ### [Why relying on local phone numbers could be hurting your contact rates Sales and marketing teams know the importance of the phone call to reach new and existing customers, and the first step is to get the ... Sep. 5, 2024](https://blog.hiya.com/relying-on-local-phone-numbers-could-be-hurting-contact-rate?hsLang=en) ### [Hiya Connect scores Leader ranking on G2 We’re excited to share that Hiya earned 13 badges in the latest Summer 2024 Reports from G2 - which includes being named a Leader in the ... Jul. 10, 2024](https://blog.hiya.com/hiya-connect-scores-leader-ranking-on-g2?hsLang=en) ### [Adapting to changes in customer notifications with better call practices In an era where digital communication is paramount, recent policy shifts in email spam protection by giants like Gmail, soon to be echoed ... Feb. 29, 2024](https://blog.hiya.com/adapting-to-changes-in-customer-notifications-with-better-call-practices?hsLang=en) ### [Speed to lead: how to improve sales calling practices Meeting buyers where they are is essential in today's ever-evolving buyer landscape. Comparison sites and online marketplaces provide ... Jan. 4, 2024](https://blog.hiya.com/speed-to-lead-how-to-improve-sales-calling-practices-hiya?hsLang=en) ### [4 tips to turn cold calls into hot conversations While digital channels continue to grow in popularity for simple purchases, there are some purchases where communicating via an app or ... Aug. 17, 2023](https://blog.hiya.com/4-tips-to-turn-cold-calls-into-hot-conversations?hsLang=en) ### [Best call practices: 4 tips for financial services Consumers love the convenience of online banking and mobile apps when it comes to simple financial transactions like checking account ... Jul. 5, 2023](https://blog.hiya.com/best-call-practices-4-tips-for-financial-services?hsLang=en) ### [3 common TCPA misconceptions — and how to stay compliant As the FCC continues to wage war against spam, fraud, and robocallers, it’s more crucial than ever for legitimate companies making outbound ... Jun. 15, 2023](https://blog.hiya.com/3-common-tcpa-misconceptions-and-how-to-stay-compliant?hsLang=en) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Nearly half of French consumers have lost money to a phone scam Rob Unsworth Sep. 29, 2026 - Spain’s 400-prefix law will make it harder to reach customers Mariano González-Cayuela Sep. 24, 2026 - German businesses lose €43,000/yr because they can’t reach their customers Michael Berger Sep. 22, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)