--- title: 4 tips to turn cold calls into hot conversations description: See how sales, marketing, and contact centers leaders can reinvigorate their cold calls and warm leads and turn them into revenue. (up to 155 characters) image: https://blog.hiya.com/hubfs/3-tips-cold-to-hot-A.jpg --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [4 tips to turn cold calls into hot conversations](https://blog.hiya.com/4-tips-to-turn-cold-calls-into-hot-conversations) [Branded Call](https://blog.hiya.com/tag/branded-call) [Hiya Connect](https://blog.hiya.com/tag/hiya-connect) [Tips & Tricks](https://blog.hiya.com/tag/tips-tricks) # 4 tips to turn cold calls into hot conversations [Natalie Graham](https://blog.hiya.com/author/natalie-graham) Aug. 17, 2023 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/4-tips-to-turn-cold-calls-into-hot-conversations) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/4-tips-to-turn-cold-calls-into-hot-conversations&text=4+tips+to+turn+cold+calls+into+hot+conversations) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/4-tips-to-turn-cold-calls-into-hot-conversations) ## At a glance ![](https://blog.hiya.com/hubfs/3-tips-cold-to-hot-A.jpg) While digital channels continue to grow in popularity for simple purchases, there are some purchases where communicating via an app or chatbot just won’t do. For consumers making a large, complex purchase such as buying a home, or businesses considering a new software purchase, nothing beats a phone call. Sales, marketing, and contact center leaders certainly understand the dynamic, multichannel nature of doing business today. But voice remains the preferred channel for reaching current and prospective customers. In fact, [34% of sales professionals list it as the communications method they use most.](https://blog.hiya.com/state-of-the-call-sales-report-2022?hsLang=en) However, it’s a double-edged sword. Because voice calls are so fast and effective, they’re also commonly used by bad actors for spam and fraud. In fact, data shows that [one out of every four incoming calls an individual gets from a non-contact is either a spam (nuisance) or fraud call.](https://www.hiya.com/global-call-threat-report) How can sales, marketing, and contact centers leaders reinvigorate their cold calls and warm leads and turn them into revenue? Here are four of our top tips: Tip 1: State your full name and company name right away – By stating your full name and company name, your potential customer doesn’t have to interrupt your call script to ask who you are and where you are calling from. Whether you are prospecting or following up on a request for information, identifying yourself and where you are calling from gives you a better chance at continuing the conversation. Tip 2: Know your audience and why you are calling them – Before making any call, ask yourself: Who is this person and why am I reaching out? With cold calls, recipients haven’t asked for information so they may not realize they need a solution to a challenge. This is especially important for prospecting calls. Be prepared to listen more than talk. Remember, sales calls are about the potential customer and how you can help solve their challenges. Tip 3: Give the reason for your call –  Your call has been answered, you’ve stated your name and company name, you know the reason you are calling — now tell them. At this point the person you are calling can make a decision about whether they want to keep the conversation going or not. And longer calls are an indicator of higher quality leads, which result in more wins. Tip 4: Add branded caller ID to your outbound calls - [Hiya's State of the Call 2023 report](https://www.hiya.com/state-of-the-call) shows that 87% of consumers believe that unidentified calls may be spam or fraud, and 72% of consumers say they are more likely to answer if they know who is calling. This means if you are relying on CNAM for caller ID, you’re relying on landline technology in a mobile world. By adding branded caller ID, your outbound calls display your business name, number, and (depending on your recipient’s device) your logo and reason for your call.   ![3-tips-cold-to-hot-C](https://blog.hiya.com/hs-fs/hubfs/3-tips-cold-to-hot-C.jpg?width=531&height=285&name=3-tips-cold-to-hot-C.jpg) *Without and with Hiya’s branded caller ID.*   QuinStreet uses Hiya’s Branded Call to increase conversions and improve the customer experience QuinStreet is a pioneer in powering decentralized online marketplaces that connect consumers and brands through “research and compare” websites across multiple industries including home services, insurance, auto, and more.  The company started struggling to reach direct leads who had filled out a form on their website, hindering their ability to qualify leads, which they would pass off to their customers. Calls were often unidentified or mislabeled as telemarketing or spam calls. Not only did this create distrust with consumers, it also affected their ability to deliver their B2B customers quality leads. Then they turned to Hiya. By implementing Hiya Connect, the company was able to brand outbound calls for each of their sub-brands. They could also control the display of each individual phone number, enabling better decision making capabilities based on individual level call behavior analysis. Ready to turn up the heat on your call outcomes?  Get a free call inspection to [see what customers see when you call](https://work.hiya.com/get-a-demo?hsLang=en) and learn how branded caller ID can help you: - Accelerate speed to lead - Convert pipeline leads into deals - Decrease cost per lead - Improve the customer experience [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Natalie Graham", "url" : "https://blog.hiya.com/author/natalie-graham" }, "dateModified" : "2025-04-16T22:46:09.566Z", "datePublished" : "2023-08-17T03:52:17.000Z", "headline" : "4 tips to turn cold calls into hot conversations", "image" : [ "https://blog.hiya.com/hubfs/3-tips-cold-to-hot-A.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/4-tips-to-turn-cold-calls-into-hot-conversations", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```