The Hiya Voice: The caller ID and call protection blog

What’s the difference between Hiya Connect Number Registration and Branded Call?

Written by Natalie Graham | Feb 13, 2025 5:56:47 PM

 

For businesses that rely on outbound calls to connect with customers, standing out and ensuring calls get answered is a top priority. Hiya Connect is a suite of voice performance solutions that enable businesses to establish trust and improve call answer rates.

Hiya Connect includes two solutions: Hiya Connect Number Registration and Hiya Connect Branded Call. What’s the difference between these two offerings, and why should you consider upgrading from Number Registration to Branded Call? Let’s break it down.

What you get with Hiya Connect Number Registration

Hiya Connect Number Registration is a free solution designed to establish your business as a legitimate caller with carriers. When combined with customer-friendly calling practices, this reduces the risk of your calls being flagged as spam.

Number Registration is a great step for all businesses making phone calls, and is a good way to get started with Hiya Connect. However, it’s important to know that it does not alter the name displayed on outbound calls.

To update the caller ID display name shown to recipients, you’ll need a branded caller ID solution.

What you get with Hiya Connect Branded Call

Hiya Connect Branded Call is a branded caller ID solution that takes call trust to the next level. Unlike Number Registration, Branded Call allows businesses to customize their caller ID display with a business name display up to 32 characters, as well as logo and call reason on supported devices. This means that when you make a call, your customers see exactly who is calling, increasing their likelihood of answering.

Without a branded caller ID, even a call that isn't marked as spam may still go unanswered simply because the recipient does not recognize the phone number. Branded Call enhances credibility by making it clear who is calling and why, leading to better engagement.

Why upgrade to Hiya Connect Branded Call?

If your business depends on phone calls to connect with customers, upgrading to Branded Call is a game-changer. While Number Registration helps reduce spam labeling, it does not solve the issue of call recognition by recipients. Consumers trust calls from known brands — don’t let your calls go unanswered simply because your business name isn’t displayed.

How to sign up for Hiya Connect Branded Call

Don’t let your outbound calls go unnoticed. Upgrade to Hiya Connect Branded Call today and start experiencing the benefits of a recognized, trusted, and effective business caller ID.

👉 Already signed up for Number Registration? Simply log in to your account, click “Branded Call,” and select “Get Started with Branded Call.”

👉 Don’t have an account yet? There are two ways to get started: For small businesses or growing teams making less than 3,000 calls/month, sign up for Branded Call here. For businesses making more than 3,000 calls/month or with more than 25 reps or agents making calls, contact our Connect sales team.

 Need help picking a plan? Check out our short guide.