Today Hiya announced it is powering Vodafone’s Scam Call Protection feature, a new scam and spam call detection capability embedded within Vodafone's digital safety service, Secure Net Mobile.
The feature flags and labels incoming calls in real time to identify scam calls, spam calls, and potentially malicious activity, so customers know what they're dealing with before they pick up.
Scam Call Protection is available now to Vodafone customers with Secure Net Mobile. The protection works at a network level, meaning there's nothing to download and no action required. When a suspicious call comes in, the customer sees a clear warning label on their screen.
The launch comes as phone fraud continues to accelerate in the UK. Hiya's State of the Call 2026 report found that 84% of UK consumers agree that it’s important that their mobile network operator can screen out spam calls and scam calls. Fraudsters are increasingly using AI-generated voices and spoofed numbers to impersonate legitimate organizations, which makes network-level detection even more critical.
“A scam call affected my elderly relative. They lost over $900 from their pension. It was very violating and completely wrong for someone to take advantage of someone who is so vulnerable.”— Survey Respondent
Secure Net Mobile is available to Vodafone mobile customers free for the first three months, and £2 a month thereafter.
VodafoneThree is the UK’s largest mobile network operator serving the fixed and mobile market, formed following the merger of Vodafone UK and Three UK in June 2025.
VodafoneThree is a private company, 51% owned by Vodafone and 49% owned by CK Hutchison Holdings. It encompasses all businesses and assets, including Vodafone UK, Three UK, VOXI Mobile, SMARTY and Talkmobile.
Want to protect mobile phone subscribers from spam and fraud at the network level? Learn about Hiya Protect Spam Analytics.