--- title: Vodafone adds Hiya-powered spam protection in the UK description: Hiya network-level scam and spam detection is now embedded in Vodafone’s Secure Net Mobile service, warning Vodafone customers of harmful calls. image: https://blog.hiya.com/hubfs/Hiya%20x%20Vodafone_blog@2x.webp --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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The feature flags and labels incoming calls in real time to identify scam calls, spam calls, and potentially malicious activity, so customers know what they're dealing with before they pick up. Scam Call Protection is available now to Vodafone customers with Secure Net Mobile. The protection works at a network level, meaning there's nothing to download and no action required. When a suspicious call comes in, the customer sees a clear warning label on their screen. ![Hiya x Vodafone_blog-c@](https://blog.hiya.com/hs-fs/hubfs/Hiya%20x%20Vodafone_blog-c@.png?width=1280&height=720&name=Hiya%20x%20Vodafone_blog-c@.png) The launch comes as phone fraud continues to accelerate in the UK. Hiya's State of the Call 2026 report found that 84% of UK consumers agree that it’s important that their mobile network operator can screen out spam calls and scam calls. Fraudsters are increasingly using AI-generated voices and spoofed numbers to impersonate legitimate organizations, which makes network-level detection even more critical. > “Scam calls have gotten good enough to fool even the most tech savvy consumers. A critical first step in fighting back is flagging suspicious calls before they reach the customer. Vodafone is putting the protection where it belongs: at the network level.” — Alex Algard, Hiya CEO and Founder Secure Net Mobile is available to Vodafone mobile customers free for the first three months, and £2 a month thereafter.   ## The UK’s largest mobile network operator [VodafoneThree](https://www.vodafonethree.com/) is the UK’s largest mobile network operator serving the fixed and mobile market, formed following the merger of Vodafone UK and Three UK in June 2025. VodafoneThree is a private company, 51% owned by [Vodafone](http://www.vodafone.com) and 49% owned by [CK Hutchison Holdings](http://www.ckh.com/hk). It encompasses all businesses and assets, including Vodafone UK, Three UK, VOXI Mobile, SMARTY and Talkmobile. *Want to protect mobile phone subscribers from spam and fraud at the network level? Learn about [Hiya Protect Spam Analytics](https://www.hiya.com/products/protect/spam-analytics). * [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Mobile network operators with strong spam protection have a huge ... Stephanie Boulanger Apr. 24, 2026 - Vodafone adds Hiya-powered spam protection in the UK Stephanie Boulanger Apr. 22, 2026 - Eroding trust is crippling the voice channel Stephanie Boulanger Apr. 14, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Boulanger", "url" : "https://blog.hiya.com/author/stephanie-boulanger" }, "dateModified" : "2026-04-29T23:43:49.343Z", "datePublished" : "2026-04-22T17:38:23.000Z", "headline" : "Vodafone adds Hiya-powered spam protection in the UK", "image" : [ "https://blog.hiya.com/hubfs/Hiya%20x%20Vodafone_blog@2x.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/vodafone-adds-hiya-powered-spam-protection-in-the-uk", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```