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The State of Voice in the EU in 2022

Hiya recently released the State of the Call: Europe 2022 report, with definitive results; voice is not only growing in popularity, it is also the primary way that people connect with brands, providers, co-workers, and friends. This is important to note across all sectors of business, with over 92% of business professionals reporting that their phone use has increased, or stayed the same, over the last year.

Here’s a preview of some of the findings from this year:

  • 94% of individuals surveyed said they believe unidentified calls are fraudulent.
  • Many scammers are making money by impersonating legitimate healthcare organizations. 6.5% of all fraud calls around the world fall into this category, although these numbers are noticeably higher in France, (8.5%) and Spain (10%).
  • The leading industries impersonated by scammers in the EU are financial services in Spain and Germany, and utilities in France.

Interested in learning more? Download the full report here!



Author Katie DeMatteis

Senior Marketing Manager