Hiya recognized as a leader in G2 Spring 2025 Reports

In today’s digital-first world, the trust between businesses and customers has never been more critical — yet phone calls, once a primary tool for engagement, are now plagued by unanswered calls, fraud concerns, and poor customer experiences. Hiya, the leading global provider of branded caller ID and voice intelligence solutions, is tackling these challenges head-on, and its efforts have not gone unnoticed.

In the G2 Spring 2025 Reports, Hiya Connect was awarded 13 prestigious awards across 31 reports, including multiple Leader & High Performer badges across the UK, EMEA, and European markets in the VoIP and Contact Center Quality Assurance categories. These accolades solidify Hiya’s position as the go-to solution for businesses looking to improve call answer rates, build trust, and enhance the customer experience.

Hiya's standout performance in the UK & Europe

G2, the world’s largest and most trusted software marketplace, compiles its reports based on real user feedback, offering technology buyers an authentic perspective on top solutions in the industry. Being recognized as a leader in multiple categories speaks to the impact and reliability of Hiya Connect for businesses across the UK and Europe.

These awards highlight Hiya’s ability to deliver tangible results to businesses struggling with low call connection rates and trust issues in phone communications. Hiya’s reputation as the leader in voice security is reinforced by its partnerships with Virgin Media O2, EE, and BT Group, bringing branded calling services to some of the UK’s largest telecommunications providers and their mobile virtual network operators (MVNOs).

• Leader: Europe Regional Grid® Report for VoIP
• Leader: EMEA Regional Grid® Report for VoIP
• High Performer: EMEA Regional Grid® Report for Contact Center Quality Assurance
• High Performer: United Kingdom Regional Grid® Report for VoIP
• High Performer: Europe Regional Grid® Report for Contact Center Quality Assurance

Why UK contact centers are turning to Hiya

Outbound calls are a vital channel for UK businesses, including: sales follow-ups, appointment confirmations, or customer support. However, increasing concerns around fraud, scam calls, and unrecognized numbers have significantly reduced the effectiveness of phone-based outreach.

Hiya directly addresses these challenges by displaying a business’s name, logo, and call reason on the recipient’s screen, making it easier for customers to identify and trust the call. By leveraging Hiya, contact centers and sales teams can significantly improve answer rates and engagement, ultimately leading to increased conversions and better customer relationships.

Beyond giving businesses and call centers complete control of how their calls appear through branded caller ID, Hiya’s global performance analytics provide additional insights that help companies to optimize their call strategy and measure the impact of call branding:

• Know how calls were delivered – Visibility into branded call delivery metrics, ensuring calls reach customers successfully.
• Know the impact of the call display – Understand how branding and call labeling influence customer trust and engagement.
• Optimize call delivery using call performance data – Use insights to refine outreach strategies and improve answer rates over time

What is branded caller ID?

Branded caller ID is a technology that enables businesses to display their business name, logo and call reason on customers’ supported devices when making outbound calls. Unlike traditional caller ID, which often shows only a phone number (or worse, a "Spam" or "Unknown Caller" label), branded caller ID provides immediate recognition, reducing the chances of missed or ignored calls.

What are the benefits of branded caller ID?

For UK businesses relying on outbound calls, the advantages of branded caller ID are game-changing:

• Higher answer rates – Customers are more likely to answer when they recognize the caller
• Increased customer trust – Avoids scam suspicion and builds confidence in your brand
• Improved sales and engagement – More answered calls lead to better conversion rates and customer interactions
• Brand protection – Prevents spoofing by fraudsters impersonating your brand

What types of companies benefit from branded caller ID?

Branded caller ID is particularly beneficial for businesses that rely on phone-based customer interactions, including:

• Contact centers & BPOs – Enhancing connection rates for inbound lead follow-ups and customer service inquiries.
• Insurance – Increase speed-to-lead to provide quotes for consumers’ comparing options
• Financial services – Reducing fraud concerns and ensuring customers trust incoming calls
• Healthcare – Ensuring patients and clients receive vital communications, including scheduling, reminders, and appointment follow-up calls
• Retail and home services – Increasing engagement for appointment confirmation and service updates

What our customers say

As UK businesses navigate the challenges of modern communication, Hiya is the only branded caller ID solution provider in the UK and offers a proven, award-winning solution that transforms phone calls into a trusted, high-performance engagement channel.

To learn more about how Hiya can help improve your business’s call connection rates and customer engagement, download the guide, 3 Steps to Smarter Calling Every UK Business Should Know.