--- title: Hiya recognized as a leader in G2 Spring 2025 Reports description: Hiya Connect was awarded 13 prestigious awards across 31 reports, including multiple Leader & High Performer badges across the UK and European markets. image: https://blog.hiya.com/hubfs/Blog-G2-Spring-2025-awards-feature-image.avif --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [Hiya recognized as a leader in G2 Spring 2025 Reports](https://blog.hiya.com/hiya-recognized-as-a-leader-in-g2-spring-2025-reports) [Branded Call](https://blog.hiya.com/tag/branded-call) [Company News](https://blog.hiya.com/tag/company-news) [Hiya Connect](https://blog.hiya.com/tag/hiya-connect) # Hiya recognized as a leader in G2 Spring 2025 Reports [Natalie Graham](https://blog.hiya.com/author/natalie-graham) Apr. 17, 2025 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/hiya-recognized-as-a-leader-in-g2-spring-2025-reports) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/hiya-recognized-as-a-leader-in-g2-spring-2025-reports&text=Hiya+recognized+as+a+leader+in+G2+Spring+2025+Reports) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/hiya-recognized-as-a-leader-in-g2-spring-2025-reports) ## At a glance ![](https://blog.hiya.com/hubfs/Blog-G2-Spring-2025-awards-feature-image.avif) In today’s digital-first world, the trust between businesses and customers has never been more critical — yet phone calls, once a primary tool for engagement, are now plagued by unanswered calls, fraud concerns, and poor customer experiences. Hiya, the leading global provider of [branded caller ID](https://www.hiya.com/products/connect/branded-call) and voice intelligence solutions, is tackling these challenges head-on, and its efforts have not gone unnoticed. In the G2 Spring 2025 Reports, [Hiya Connect](https://www.hiya.com/products/connect/branded-call) was awarded 13 prestigious awards across 31 reports, including multiple Leader & High Performer badges across the UK, EMEA, and European markets in the VoIP and Contact Center Quality Assurance categories. These accolades solidify Hiya’s position as the go-to solution for businesses looking to improve call answer rates, build trust, and enhance the customer experience. ## Hiya's standout performance in the UK & Europe G2, the world’s largest and most trusted software marketplace, compiles its reports based on real user feedback, offering technology buyers an authentic perspective on top solutions in the industry. Being recognized as a leader in multiple categories speaks to the impact and reliability of Hiya Connect for businesses across the UK and Europe. These awards highlight Hiya’s ability to deliver tangible results to businesses struggling with low call connection rates and trust issues in phone communications. Hiya’s reputation as the leader in voice security is reinforced by its partnerships with Virgin Media O2, EE, and BT Group, bringing branded calling services to some of the UK’s largest telecommunications providers and their mobile virtual network operators (MVNOs). Hiya’s notable achievements in the G2 Spring 2025 reports include: - **Leader:** Europe Regional Grid® Report for VoIP - **Leader:** EMEA Regional Grid® Report for VoIP - **High Performer:** EMEA Regional Grid® Report for Contact Center Quality Assurance - **High Performer:** United Kingdom Regional Grid® Report for VoIP - **High Performer:** Europe Regional Grid® Report for Contact Center Quality Assurance ![Five of the G2 Spring 2025 Badges Hiya earned from left to right: Leader in Europe VoIP, Leader in EMEA VoIP, High Performer in EMEA Contact Center QA, High Performer in UK for VoIP, and High Performer in Europe for Contact Center QA](https://blog.hiya.com/hs-fs/hubfs/Spring-G2-2025-badges-of-significance-blog.png?width=670&height=125&name=Spring-G2-2025-badges-of-significance-blog.png)   ## Why UK contact centers are turning to Hiya Outbound calls are a vital channel for UK businesses, including: sales follow-ups, appointment confirmations, or customer support. However, increasing concerns around fraud, scam calls, and unrecognized numbers have significantly reduced the effectiveness of phone-based outreach. Hiya directly addresses these challenges by [displaying a business’s name, logo, and call reason on the recipient’s screen](https://www.hiya.com/products/connect/branded-call), making it easier for customers to identify and trust the call. By leveraging Hiya, contact centers and sales teams can significantly improve answer rates and engagement, ultimately leading to increased conversions and better customer relationships. Beyond giving businesses and call centers complete control of how their calls appear through branded caller ID, Hiya’s global performance analytics provide additional insights that help companies to optimize their call strategy and measure the impact of call branding: - **Know how calls were delivered** – Visibility into branded call delivery metrics, ensuring calls reach customers successfully. - **Know the impact of the call display** – Understand how branding and call labeling influence customer trust and engagement. - **Optimize call delivery using call performance data** – Use insights to refine outreach strategies and improve answer rates over time ### What is branded caller ID? ![Branded Call phone screens with and without logo for a UK business](https://blog.hiya.com/hs-fs/hubfs/UK-branded-call-phone-screens-with-and-w-o-logo.png?width=315&height=290&name=UK-branded-call-phone-screens-with-and-w-o-logo.png)Branded caller ID is a technology that enables businesses to display their business name, logo and call reason on customers’ supported devices when making outbound calls. Unlike traditional caller ID, which often shows only a phone number (or worse, a "Spam" or "Unknown Caller" label), branded caller ID provides immediate recognition, reducing the chances of missed or ignored calls. ### What are the benefits of branded caller ID? For UK businesses relying on outbound calls, the advantages of branded caller ID are game-changing: - **Higher answer rates** – Customers are more likely to answer when they recognize the caller - **Increased customer trust** – Avoids scam suspicion and builds confidence in your brand - **Improved sales and engagement** – More answered calls lead to better conversion rates and customer interactions - **Brand protection** – Prevents spoofing by fraudsters impersonating your brand ### What types of companies benefit from branded caller ID? Branded caller ID is particularly beneficial for businesses that rely on phone-based customer interactions, including: - **Contact centers & BPOs** – Enhancing connection rates for inbound lead follow-ups and customer service inquiries. - **Insurance** – Increase speed-to-lead to provide quotes for consumers’ comparing options - **Financial services** – Reducing fraud concerns and ensuring customers trust incoming calls - **Healthcare** – Ensuring patients and clients receive vital communications, including scheduling, reminders, and appointment follow-up calls - **Retail and home services** – Increasing engagement for appointment confirmation and service updates ### What our customers say As UK businesses navigate the challenges of modern communication, Hiya is the only branded caller ID solution provider in the UK and offers a proven, award-winning solution that transforms phone calls into a trusted, high-performance engagement channel. To learn more about how Hiya can help improve your business’s call connection rates and customer engagement, download the guide, [3 Steps to Smarter Calling Every UK Business Should Know](https://www.hiya.com/lp/uk-business-caller-id). [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Natalie Graham", "url" : "https://blog.hiya.com/author/natalie-graham" }, "dateModified" : "2025-07-22T17:20:17.713Z", "datePublished" : "2025-04-17T17:46:17.000Z", "headline" : "Hiya recognized as a leader in G2 Spring 2025 Reports", "image" : [ "https://blog.hiya.com/hubfs/Blog-G2-Spring-2025-awards-feature-image.avif" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/hiya-recognized-as-a-leader-in-g2-spring-2025-reports", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```