Why branded calls are more important than ever in Spain after new outbound calling restrictions

Spain is taking a firm stance on unwanted calls.

As of June 2025, a new regulation from the Ministry for Economic Affairs and Digital Transformation is reshaping how businesses are allowed to reach customers by phone. In a major move to curb spam and fraud, companies can no longer use mobile numbers for customer service or outbound commercial calls.

This shift presents a serious challenge for businesses, but also a major opportunity for those who are ready to lead with trust and transparency.

What changed? A look at the new rules

The new decree, enacted in June, introduces two major changes:

1. Mobile numbers are banned for outbound calls: Businesses can no longer use mobile number ranges to make customer service or sales calls.
2. Calls must now come from designated 800 or 900 numbers: These are toll-free ranges clearly attributed to customer service and must remain free for recipients to call back.

This means that businesses must abandon familiar mobile lines, which many relied on to create a sense of close proximity to increase answer rates. But mobile anonymity is no longer an option—and this is a good thing for consumers.

What’s at stake: trust, reach, and performance

Spain has one of the highest rates of spam calls in Europe, with users receiving an average of 15 unwanted calls per person per month. According to Hiya’s Global Call Threat Report (Q1 2025), 22% of calls from numbers outside of an individual’s contact list are outright fraud, including job scams, fake energy offers, and bank impersonations. That’s the highest fraud rate in Europe.

With trust eroding, answer rates are plummeting. Even legitimate businesses are finding it harder to connect.

Now, with stricter number regulations in place, the time is ripe to rebuild consumer trust—and branded calls are the solution.

Branded calls: the future of compliant, trusted outreach

Hiya Branded Call
allows businesses to show their name, logo, reason for the call, and verification badge directly on the recipient’s screen—regardless of the number range used. This transforms a once-anonymous experience into a trusted, branded interaction.

In a landscape where:

• Numbers are restricted
• Consumers are wary
• And fraud is on the rise

Branded calls deliver:

• Compliance with Spain’s new number regulations
• Clarity for consumers on who is calling and why
• Conversion through higher answer rates and engagement rates

For Spanish enterprises, it’s time to act

The combination of regulatory pressure and consumer skepticism means it’s no longer enough to simply get by. You need to be seen, trusted, and chosen.

With branded calls, you can:

• Increase answer rates by up to 50% compared to anonymous calls
• Improve customer experience and satisfaction
• Reduce fraud by clearly differentiating your brand from scammers

📞 Your brand deserves to be seen—and trusted

Don’t let number restrictions block your outreach. Let’s talk about how Hiya Branded Call can help your business thrive in Spain’s new calling environment.