--- title: Why branded calls are more important than ever in Spain after new outbound calling restrictions description: New rules prohibit the use of mobile numbers for outbound sales calls. See how branded calls can help businesses connect with customers and prospects. image: https://blog.hiya.com/hubfs/Blog-Spain-outbound-call-restriction-B.webp --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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As of June 2025, a [new regulation from the Ministry for Economic Affairs and Digital Transformation](https://www.boe.es/buscar/doc.php?id=BOE-A-2025-2870) is reshaping how businesses are allowed to reach customers by phone. In a major move to curb spam and fraud, companies can no longer use mobile numbers for customer service or outbound commercial calls. This shift presents a serious challenge for businesses, but also a major opportunity for those who are ready to lead with trust and transparency. ## What changed? A look at the new rules The [new decree](https://noticias.juridicas.com/actualidad/noticias/19980-orden-tdf-149-2025:-nuevo-plan-de-lucha-contra-estafas-telefonicas/), enacted in June, introduces [two major changes](https://noticias.juridicas.com/actualidad/noticias/19980-orden-tdf-149-2025:-nuevo-plan-de-lucha-contra-estafas-telefonicas/): 1. **Mobile numbers are banned for outbound calls:** Businesses can no longer use mobile number ranges to make customer service or sales calls. 2. **Calls must now come from designated 800 or 900 numbers:** These are toll-free ranges clearly attributed to customer service and must remain free for recipients to call back. This means that businesses must abandon familiar mobile lines, which many relied on to create a sense of close proximity to increase answer rates. But mobile anonymity is no longer an option—and this is a good thing for consumers. ## What’s at stake: trust, reach, and performance Spain has one of the highest rates of spam calls in Europe, with users receiving an average of 15 unwanted calls per person per month. According to [Hiya’s Global Call Threat Report](https://www.hiya.com/global-call-threat-report) (Q1 2025), 22% of calls from numbers outside of an individual’s contact list are outright fraud, including job scams, fake energy offers, and bank impersonations. That’s the highest fraud rate in Europe. ![Global Call Threat Report Q1 2025 chart specifically showing scam trends in Spain, and the uptick of employment scams](https://blog.hiya.com/hs-fs/hubfs/Blog_Q1%202025%20GCTR%20Focus%20on%20SPAIN_C@2x.webp?width=1300&height=593&name=Blog_Q1%202025%20GCTR%20Focus%20on%20SPAIN_C@2x.webp) With trust eroding, answer rates are plummeting. Even legitimate businesses are finding it harder to connect. Now, with stricter number regulations in place, the time is ripe to rebuild consumer trust—and branded calls are the solution. ## Branded calls: the future of compliant, trusted outreach [Hiya Branded Call](https://www.hiya.com/products/connect/branded-call)allows businesses to show their name, logo, and reason for the call directly on the recipient’s screen—regardless of the number range used. This transforms a once-anonymous experience into a trusted, branded interaction. ![Branded-Call-ES-phone-screens-blue-boundingbox-blog](https://blog.hiya.com/hubfs/Branded-Call-ES-phone-screens-blue-boundingbox-blog.avif) In a landscape where: - Numbers are restricted - Consumers are wary - And fraud is on the rise Branded calls deliver: - **Compliance** with Spain’s new number regulations - **Clarity** for consumers on who is calling and why - **Conversion** through higher answer rates and engagement rates ## For Spanish enterprises, it’s time to act The combination of regulatory pressure and consumer skepticism means it’s no longer enough to simply get by. You need to be seen, trusted, and chosen. With branded calls, you can: - Increase answer rates by up to 50% compared to anonymous calls - Improve customer experience and satisfaction - Reduce fraud by clearly differentiating your brand from scammers ### 📞 Your brand deserves to be seen—and trusted Don’t let number restrictions block your outreach. [Let’s talk about how Hiya Branded Call](https://es.hiya.com/talk-to-sales) can help your business thrive in Spain’s new calling environment. [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mariano González-Cayuela", "url" : "https://blog.hiya.com/author/mariano-gonzález-cayuela" }, "dateModified" : "2025-08-12T12:00:05.263Z", "datePublished" : "2025-08-05T22:53:43.000Z", "headline" : "Why branded calls are more important than ever in Spain after new outbound calling restrictions", "image" : [ "https://blog.hiya.com/hubfs/Blog-Spain-outbound-call-restriction-B.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/why-branded-calls-are-more-important-than-ever-in-spain-after-new-outbound-calling-restrictions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```