---
title: Taking Customer Trust to a New Level with Branded Caller ID
description: Build trust with your customers through a branded caller ID solution. It is the best way to secure your identity and maintain your reputation.
---

[The Hiya Voice: News and views for better voice performance](https://blog.hiya.com)

# [Taking Customer Trust to a New Level with Branded Caller ID](https://blog.hiya.com/taking-customer-trust-to-a-new-level)

 Written by [Hiya Team](https://blog.hiya.com/author/hiya-team) | Jul 27, 2022, 8:18:00 PM

Call centers and contact centers that represent enterprise businesses often struggle with building customer trust, especially when they use the voice channel. This is a difficult challenge, as voice is a highly effective – and preferred – way to reach customers and prospects, as our [State of the Call 2022 report](https://www.hiya.com/state-of-the-call) discovered.

We analyzed over 150 billion calls and surveyed 1,800 businesses and 1,200 consumers – and we discovered that over 40% of businesses prefer voice – and a similar number of consumers told us they want businesses to call them.

**The consumer conundrum: Can I trust this call – or not?**

Even though people prefer a phone call, they are extremely unlikely to answer. That is not surprising when you consider that in 2021, people received an [average of 14 spam and fraud calls each month](https://www.hiya.com/state-of-the-call), many of which resulted in serious financial losses.

Quite the dichotomy, isn’t it? The truth is that the only way that people will answer calls from businesses – the calls they want – is if they can trust that the call is not from someone trying to scam them. Unfortunately, 94% of people think [unidentified calls](https://www.hiya.com/state-of-the-call) might be fraud, which is why 79% let those calls go unanswered.

This is where call labeling services come in, which is one of the top recommendations from the [Federal Trade Commission](https://consumer.ftc.gov/features/how-stop-unwanted-calls) for helping to stop unwanted calls on cell and home lines. Also known as a branded call, these kinds of services are a sure-fire way for call centers and contact centers to build consumer trust and get through to the people they want to chat with.

**Enabling trust on the first ring of a call**

With a branded call solution like [Hiya Connect's Branded Call](https://www.hiya.com/products/connect), the people you are trying to contact will know as soon as they glance down at their phone that you are a caller they can trust. They will see your company name – and even better, the reason for your call. They will immediately know that you are not a spammer, and they can trust their interaction with you.

Here’s the impact you can achieve when you build trust with branded calling:

- **Build trust before the first ring**. By immediately recognizing who you are and why you are calling, your call or contact center can start experiencing increased answer rates – and more of your calls will be answered on the very first attempt. In fact, it’s not unusual for our customers to experience increases in answer rates of between 80% to 100%, with between a 40% and 90% increase in calls answered on the first try.
- **Reach more of the folks you want to talk to**. Branded calling can also increase the number of people you want to reach. One customer of ours, [a mortgage lender](https://www.hiya.com/customer-stories/mortgage-lender), actually increased the number of customers reached by 52%.
- **Keep people on the phone longer**. Because people can see what company you are calling from and why they are naturally inclined to stay on the call longer. [Penske Truck Leasing](https://www.hiya.com/customer-stories/penske-truck-leasing) has experienced tremendous success with Hiya Connect and is finding that 50% of people they call are staying on the phone longer.
- **Engage in bigger sales**. Trust is certainly pivotal in converting leads to sales– and it’s also key to having higher-quality conversations. Penske is discovering that its contact center has a considerable decrease in the time it takes to convert the people they reach into sales. Other customers are closing larger-sized sales, with [more revenue being generated per lead](https://www.hiya.com/customer-stories/quinstreet).

**Take the first step in rebuilding customer trust with Hiya Connect's Branded Call**

Spam and fraud calls have certainly impacted how people answer the phone these days. With a branded call solution the company and reason for calling are identified; this can rebuild the trust that your customers have in answering reputable calls. Check out [Hiya Connect](https://www.hiya.com/products/connect) today and see what else [our customers](https://www.hiya.com/case-studies) are achieving with this trusted branded calling solution.

 

[View full post](https://blog.hiya.com/taking-customer-trust-to-a-new-level)

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