The Hiya Voice: News and views for better voice performance

One year later, 30,000 businesses are building a trusted voice network with Hiya Number Registration

Written by Dave Suzuki | Aug 6, 2025 7:00:00 PM

A year ago, Hiya launched Number Registration, a free service in our Hiya Connect suite of voice performance solutions. Our goal was simple: give every business, regardless of their size, industry, or location, access to free caller vetting to improve trust in voice calls and reduce the risk of their calls getting flagged as spam.

This month, we’re proud to reach a major milestone: over 30,000 businesses registered, from 90+ countries, with nearly 5 million phone numbers. Just one year since launching Number Registration, this marks growing momentum toward a healthier, more trustworthy voice network.

Why free number registration matters

Every day, consumers around the world receive more than 137 million unwanted phone calls. That flood of spam and fraud calls doesn’t just frustrate consumers; it also makes it harder for businesses to reach their own customers.

When consumers trust voice calls, everyone wins. Businesses benefit not only when they lower their own spam flagging risk, but also when the voice network is strong and protects their customers from any unwanted calls.

Number Registration makes it simple for businesses to take the first, important step toward improved trust: Registering their business numbers. It’s completely free, self-service, and designed to:

  • Support trust in the voice network: When businesses register, their numbers are vetted to confirm they belong to a legitimate business, helping distinguish trustworthy traffic from bad actors.
  • Help businesses reduce spam risk: Vetted numbers that follow customer-friendly calling practices are less likely to be flagged as spam and more likely to get answered.
  • Benefit consumers: People gain confidence when it’s easier to tell which calls are from trustworthy businesses, and when the overall network is more secure.

Join thousands of businesses taking the first step toward trust

Registering your business numbers is a foundational step toward better calling outcomes. Along with customer-friendly calling practices, it’s one of the most important steps you can take to reduce your spam flagging risk.

Sign up for free and you’ll get:

  • Registration and vetting: Establish your numbers as legitimate to reduce the likelihood of your calls being flagged as spam
  • Self-service management: Manage your numbers anytime through a secure, easy-to-use online portal
  • Global reach: Hiya’s Number Registration is your one-stop-shop to register numbers with the widest carrier and device reach globally

Want to go further? Add branded caller ID

Registering your numbers is free with Hiya and helps build a foundation of trust. But if you want to go a step further and maximize your call success, you can also get Hiya Branded Call.

Branded Call is also part of the Hiya Connect suite, and lets you display your business name, department, and logo on the recipient’s phone so your calls are recognized by the customers that receive them.



To get started, learn more about Branded Call and sign up today.

Get started today

If your business makes phone calls, number registration is a foundational step you shouldn’t skip. It’s fast, free, and helps build the trust your calls deserve, while contributing to a stronger, more secure voice network for everyone. Ready to get started? Sign up for your free account today.