--- title: "The Hiya Voice: News and views for better voice performance | Dave Suzuki" description: Voice performance trends, news, and product updates from Hiya. Learn more about improving voice connections and solutions for protections. --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) ![Dave Suzuki](https://blog.hiya.com/hubfs/Imported%20images/T0V9D2KH8-U04AG3C5K9R-862859161eec-72.png) ## Dave Suzuki [![](https://blog.hiya.com/hubfs/icon-linkedin-1.svg)](https://www.linkedin.com/in/davesuzuki) ## Dave Suzuki's latest articles ### [Hiya awarded 10 G2 Winter 2026 badges for branded caller ID Hiya has once again been recognized for excellence of its branded caller ID solution, Hiya Branded Call. In the Contact Center Quality ... Jan. 6, 2026](https://blog.hiya.com/hiya-awarded-10-g2-winter-2026-badges-for-branded-caller-id?hsLang=en) ### [Hiya expands self-service pricing At Hiya, our mission has always been simple: help businesses connect with customers in a way that’s trusted, professional, and effective. ... Sep. 9, 2025](https://blog.hiya.com/hiya-expands-self-service-pricing-for-branded-call?hsLang=en) ### [Apple’s iOS 26 Call Screening: What You Need to Know On September 15, Apple will release its new operating system iOS26. One of the headline features is Call Screening, designed to give ... Sep. 8, 2025](https://blog.hiya.com/what-you-need-to-know-about-apples-ios-26-call-screening?hsLang=en) ### [One year later, 30,000 businesses are building a trusted voice network with Hiya Number Registration A year ago, Hiya launched Number Registration, a free service in our Hiya Connect suite of voice performance solutions. Our goal was ... Aug. 6, 2025](https://blog.hiya.com/one-year-later-30000-businesses-are-building-a-trusted-voice-network-with-hiya-number-registration?hsLang=en) ### [What to expect when you sign up for Hiya Branded Call If your business makes outbound calls, you know how important it is for customers to recognize and trust who’s calling. Hiya Connect can ... Feb. 25, 2025](https://blog.hiya.com/what-to-expect-when-you-sign-up-for-hiya-branded-call?hsLang=en) ### [Hiya Expands Branded Call Options: More Flexibility, More Businesses, More Opportunity Feb. 11, 2025](https://blog.hiya.com/hiya-expands-branded-call-options-more-flexibility-more-businesses-more-opportunity?hsLang=en) ### [Top 10 reasons your calls are reported as spam If you're an enterprise that makes a lot of calls, you might have been perplexed and frustrated about why some of your calls are heading ... Jun. 8, 2023](https://blog.hiya.com/top-10-reasons-your-calls-are-reported-as-spam-part-1?hsLang=en) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Spain’s 400-prefix law will make it harder to reach customers Mariano González-Cayuela Sep. 24, 2026 - German businesses lose €43,000/yr because they can’t reach their customers Michael Berger Sep. 22, 2026 - Businesses in Spain are having a tough time connecting with their customers Mariano González-Cayuela Sep. 16, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)