France’s Bouygues Telecom has deployed Hiya's Branded Call across its network, making it the first French mobile operator to offer business caller identity to all subscribers at the network level.
The deployment, launching in June 2026, integrates Hiya's AI platform directly into Bouygues Telecom's Ericsson-powered core network infrastructure, enabling businesses to display their name on calls to all Bouygues subscribers with no app download required.
The launch addresses a growing crisis for French consumers and the businesses trying to reach them. According to Hiya's State of the Call 2026 report, nearly three in four French consumers (74%) receive six or more unwanted calls per week, the second-highest rate in Europe. As a result, when the phone rings from an unknown number, French consumers overwhelmingly ignore it.
Consequently, the cost of these unanswered calls is real for businesses. Legitimate calls from banks, healthcare providers, delivery services, and schools are all getting sent to voicemail alongside scammers. Branded Call changes that equation by displaying a business name on the incoming call screen, giving the recipient the confidence to pick up.
“We are proud to launch Branded Call, France's first secure call branding solution, and to have integrated this AI-powered solution directly into the core of our network. This collaboration with our partner Hiya allows us to offer unprecedented reassurance to customers and increase brand response rates, while capitalizing on a partner's global roadmap, already deployed in over 40 countries and with nearly 20 operators, half of which are European. We are confident that other operators will follow suit, making this service available to all French people.”— Chrystel Abadie Truchet, Deputy CEO in charge of Strategy, Development, and Communications at Bouygues Telecom
Bouygues Telecom has integrated Hiya's AI platform, purpose-built for voice, directly into its core network infrastructure. The technology operates in real time within the network, verifying and displaying a business caller's identity before the phone rings. No app is needed, no customer data leaves the network, and the service works regardless of phone model or whether the number is saved in the subscriber's contacts.
“When French consumers don't recognize a number, they don't answer. That means their bank, their doctor, their child's school all go to voicemail. Branded Call puts a business name on the screen before the phone rings, so people can trust what they see. We're proud to partner with Bouygues Telecom to bring this to France.”— Alex Algard, Hiya CEO and Founder
Updates planned for 2027 include displaying the reason for the call and the business's logo alongside its name. Bouygues Telecom is confident other French operators will follow, making Branded Call available to all French consumers, which creates a more transparent calling ecosystem nationwide.
➡️ Learn more about Hiya Branded Call