The Hiya Voice

News and views for better voice performance

Reduce the risk of spam labeling on your business calls

Register your business numbers to establish yourself as a legitimate caller to carriers — reducing your risk of spam labeling. Sign up for your free Hiya account to register today.

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Michelle Wallace

Michelle Wallace

Recent Posts

Rethinking identity on the voice channel

Consumers have very little trust in the voice call. In fact, 92% of consumers think unidentified calls are fraudulent, according to Hiya’s ...
Michelle Wallace
Aug. 15, 2024

Use Hiya’s business number registration to reduce spam ...

Today, it’s harder than ever for businesses to reach their customers by phone. Consumers worldwide receive more than 81 million unwanted ...
Michelle Wallace
Aug. 1, 2024

How carriers label spam calls and how businesses can ...

It’s frustrating for businesses when they call customers or prospects and their phone numbers are labeled as spam or nuisance. When this ...
Michelle Wallace
Jul. 23, 2024

Unmasking the truth behind scam phone calls

Scam calls are a worldwide problem. Each year, Hiya analyzes billions of calls across 40+ countries, and of those calls, more than 14% were ...
Michelle Wallace
Jul. 11, 2024

Why registering your business phone number matters

Update: Hiya Number Registration is now generally available. Learn more and sign up for your free account to register your business numbers ...
Michelle Wallace
Feb. 29, 2024

Why carriers need transparency and analytics from their ...

Carriers need to protect their subscribers from spam and fraud calls, but when they're looking at how to do that, there are important ...
Michelle Wallace
Jan. 18, 2024

Hiya honeypots and user reports capture a wealth of insight ...

Ever wonder how Hiya knows what phone scams are currently out there — or when new ones suddenly arise? Hiya Protect is powered by Adaptive ...
Michelle Wallace
Sep. 5, 2023

Beyond fraud: Why carriers need to address nuisance calls

Carriers put a lot of effort into stopping scam and fraud calls. And rightly so, as these calls are intended to steal money and/or personal ...
Michelle Wallace
Aug. 14, 2023

Successes and shortcomings of STIR/SHAKEN

June 30, 2023, marked the deadline for which nearly all types of carriers (large, small, gateway providers) must implement STIR/SHAKEN. ...
Michelle Wallace
Jul. 12, 2023

Number rotation undermines consumer spam protections — ...

Phone spam and fraud is a pervasive problem threatening the consumer voice experience. In Q1 2023, one-quarter of all unknown calls ...
Michelle Wallace
Jun. 28, 2023

What is neighborhood spoofing?

If you get an incoming call from a foreign country or even a state where you have no friends or relatives, that’s a tipoff that it could be ...
Michelle Wallace
Jun. 12, 2023

How Hiya’s proprietary Adaptive AI stops phone spam

Today’s spammers and scammers are sophisticated and well organized. They use modern VoIP technology and take in billions of dollars from ...
Michelle Wallace
May. 3, 2023