--- title: "The Hiya Voice: News and views for better voice performance | Michelle Wallace" description: Voice performance trends, news, and product updates from Hiya. Learn more about improving voice connections and solutions for protections. --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) ![Michelle Wallace](https://blog.hiya.com/hubfs/Michelle-Wallace-Hiya-07282022-012.jpg) ## Michelle Wallace [![](https://blog.hiya.com/hubfs/icon-linkedin-1.svg)](https://www.linkedin.com/in/wordsbywallace) ## Michelle Wallace's latest articles ### [How to check phone numbers for spam labels As a business that relies on customer connections, every outbound call represents an opportunity—to close a sale, support a customer, or ... Jun. 9, 2026](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) ### [Updated Hiya Console makes it easier to manage your calls Hiya has updated the Hiya Connect console, making it easier for customers to see their calls and take action directly from the dashboard. ... Nov. 18, 2025](https://blog.hiya.com/updated-hiya-console-makes-it-easier-to-manage-your-calls?hsLang=en) ### [How to register a phone number: The complete guide for business owners Protecting the trustworthiness of your business calls is more important than ever. Jul. 15, 2025](https://blog.hiya.com/how-to-register-a-phone-number-the-complete-guide-for-business-owners?hsLang=en) ### [Spam risk warnings: Are your outbound calls being flagged? If you're a business owner making outbound calls to customers, you've likely noticed something troubling: fewer people are answering their ... Jul. 2, 2025](https://blog.hiya.com/spam-risk-warnings-are-your-outbound-calls-being-flagged?hsLang=en) ### [Upgrade to Branded Call and boost your answer rates If you're using Hiya Connect to register your business numbers, you're already taking steps to reduce the risk of your calls getting ... Mar. 5, 2025](https://blog.hiya.com/upgrade-to-branded-call-and-boost-your-answer-rates?hsLang=en) ### [Choosing the Right Hiya Connect Branded Call Plan for Your Business If your business makes outbound calls, you need to stand out. Hiya Connect Branded Call can help you increase your answer rates by ... Feb. 12, 2025](https://blog.hiya.com/choosing-the-right-hiya-connect-branded-call-plan-for-your-business?hsLang=en) ### [How does Hiya Number Registration differ from Free Caller Registry? Hiya Number Registration provides all the benefits of Free Caller Registry and more Why you should upgrade to Hiya Number Registration ... Jan. 31, 2025](https://blog.hiya.com/how-does-hiya-number-registration-differ-from-free-caller-registry?hsLang=en) ### [Businesses can now purchase Branded Call directly from our website Nov. 26, 2024](https://blog.hiya.com/launches-pay-as-you-go-branded-call?hsLang=en) ### [Rethinking identity on the voice channel Consumers have very little trust in the voice call. In fact, 92% of consumers think unidentified calls are fraudulent, according to Hiya’s ... Aug. 15, 2024](https://blog.hiya.com/rethinking-identity-on-the-voice-channel?hsLang=en) ### [Use Hiya’s business number registration to reduce spam labeling risk Today, it’s harder than ever for businesses to reach their customers by phone. Consumers worldwide receive more than 81 million unwanted ... Aug. 1, 2024](https://blog.hiya.com/use-hiyas-business-number-registration-to-reduce-spam-labeling-risk?hsLang=en) ### [How carriers label spam calls and how businesses can support a healthy call reputation It’s frustrating for businesses when they call customers or prospects and their phone numbers are labeled as spam or nuisance. When this ... Jul. 23, 2024](https://blog.hiya.com/how-carriers-label-spam-calls-and-how-businesses-can-support-a-healthy-call-reputation?hsLang=en) ### [Unmasking the truth behind scam phone calls Scam calls are a worldwide problem. Each year, Hiya analyzes billions of calls across 40+ countries, and of those calls, more than 14% were ... Jul. 11, 2024](https://blog.hiya.com/unmasking-the-truth-behind-scam-phone-calls?hsLang=en) ### [Why registering your business phone number matters Update: Hiya Number Registration is now generally available. Learn more and sign up for your free account to register your business numbers ... Feb. 29, 2024](https://blog.hiya.com/why-registering-your-business-phone-number-matters?hsLang=en) ### [Why carriers need transparency and analytics from their call protection partner Carriers need to protect their subscribers from spam and fraud calls, but when they're looking at how to do that, there are important ... Jan. 18, 2024](https://blog.hiya.com/why-carriers-need-transparency-and-analytics-from-their-call-protection-partner?hsLang=en) ### [Hiya honeypots and user reports capture a wealth of insight on phone scams Ever wonder how Hiya knows what phone scams are currently out there — or when new ones suddenly arise? Hiya Protect is powered by Adaptive ... Sep. 5, 2023](https://blog.hiya.com/hiya-honeypots-and-user-reports-capture-a-wealth-of-insight-on-phone-scams?hsLang=en) ### [Beyond fraud: Why carriers need to address nuisance calls Carriers put a lot of effort into stopping scam and fraud calls. And rightly so, as these calls are intended to steal money and/or personal ... Aug. 14, 2023](https://blog.hiya.com/beyond-fraud-why-carriers-need-to-address-nuisance-calls?hsLang=en) ### [Successes and shortcomings of STIR/SHAKEN June 30, 2023, marked the deadline for which nearly all types of carriers (large, small, gateway providers) must implement STIR/SHAKEN. ... Jul. 12, 2023](https://blog.hiya.com/successes-and-shortcomings-of-stir-shaken?hsLang=en) ### [Number rotation undermines consumer spam protections — here’s what carriers can do about it Phone spam and fraud is a pervasive problem threatening the consumer voice experience. In Q1 2023, one-quarter of all unknown calls ... Jun. 28, 2023](https://blog.hiya.com/number-rotation-undermines-consumer-spam-protections-kyc-recap?hsLang=en) ### [What is neighborhood spoofing? If you get an incoming call from a foreign country or even a state where you have no friends or relatives, that’s a tipoff that it could be ... Jun. 12, 2023](https://blog.hiya.com/what-is-neighborhood-spoofing?hsLang=en) ### [How Hiya’s proprietary Adaptive AI stops phone spam Today’s spammers and scammers are sophisticated and well organized. They use modern VoIP technology and take in billions of dollars from ... May. 3, 2023](https://blog.hiya.com/how-hiyas-proprietary-adaptive-ai-stops-phone-spam?hsLang=en) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - 4 Benefits of Changing Your Outbound Caller ID Alia Logan Oct. 2, 2026 - Nearly half of French consumers have lost money to a phone scam Rob Unsworth Sep. 29, 2026 - Spain’s 400-prefix law will make it harder to reach customers Mariano González-Cayuela Sep. 24, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)