If your calls are being flagged as spam, you’re not alone. It can feel unfair when you’re a real business just trying to reach customers. But here’s the reality: spam labels aren’t random, and there are free tools to help you address them.
With Caller Reputation, Hiya gives every business free visibility into how your calls are treated, and actionable insights to help more of them connect.
Spam labeling exists to protect people from fraud and unwanted calls. Every day, billions of calls are placed worldwide, and not all of them are welcome. Even legal calls can be flagged if they’re too frequent, poorly timed, or irrelevant.
Think of it like email: sometimes genuine messages end up in your junk folder (or you move them there) — not because they’re scams, but because they don’t feel useful or relevant. Calls work the same way. If people block your number, complain, or hang up quickly, those signals add up and can result in a spam label.
The takeaway: spam labels reflect how recipients are experiencing your calls in real life.
Hiya offers free tools to help businesses understand and strengthen their caller reputation:
Beware of shortcuts. Some companies promise to fix spam labels, but there’s no quick fix. Labels reflect consumer feedback, and the only lasting solution is better calling practices that build trust — and more business.
When people trust calls, they answer. That means better conversations, stronger customer connections, and more revenue.
If your calls are being flagged, skip the shortcuts. Use Caller Reputation and our free best practices to strengthen your reputation — and help more calls connect.