--- title: Telenor Sweden deploys Hiya’s AI-powered call protection description: The Nummerkoll service displays warning labels such as 'Suspected Spam' or 'Potential Fraud' so subscribers can decide whether to answer the call. image: https://blog.hiya.com/hubfs/Hiya%20x%20Telenor-blog@2x.webp --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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The service, branded locally as Nummerkoll, automatically identifies and labels suspicious incoming calls at the network level, requiring no app download or setup from subscribers. Nummerkoll is available as part of Telenor Sweden's new mobile portfolio, with plans for continued expansion. The service is enabled automatically at the network level, and subscribers retain full control over whether to answer flagged calls or can opt out of the service entirely. Spam and fraud calls are a growing crisis for European mobile subscribers. [Hiya’s 2026 State of the Call](https://www.hiya.com/state-of-the-call) report, a survey of more than 12,000 consumers in six countries, uncovered that 62% believe phone spam has gotten worse over the past year. The threat is evolving, with one in three reporting they received an AI deepfake voice call in the past twelve months. The pressure on operators is real, with almost 40% of consumers saying they have considered switching providers over inadequate spam and fraud protection. Hiya Protect operates directly within the operator network, using a synchronous API to evaluate incoming calls in real time against network signaling data and crowd-sourced threat intelligence. Subscribers benefit by seeing clear on-device labels such as 'Suspected Spam' or 'Potential Fraud' before deciding whether to answer a call. The protection extends to legitimate callers as well. Businesses verified through Hiya's platform see fewer of their calls flagged as suspicious, which means higher answer rates and stronger trust in voice as a channel for customer outreach. > “The operators that are winning right now are the ones that treat call protection as a core part of their service, not an afterthought. Telenor Sweden is making that commitment to every subscriber on their network, and that is exactly the kind of leadership this industry needs.” — Alex Algard, CEO of Hiya The Telenor Sweden launch marks the latest in a series of major European mobile network operator deployments for Hiya, following launches with Telenor Norway, Deutsche Telekom, Vodafone, and O2 Telefónica. ➡️ [Learn more about Hiya Protect](https://www.hiya.com/products/protect/spam-analytics) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Boulanger", "url" : "https://blog.hiya.com/author/stephanie-boulanger" }, "dateModified" : "2026-05-28T14:56:28.620Z", "datePublished" : "2026-05-28T11:34:21.000Z", "headline" : "Telenor Sweden deploys Hiya’s AI-powered call protection", "image" : [ "https://blog.hiya.com/hubfs/Hiya%20x%20Telenor-blog@2x.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/telenor-sweden-deploys-hiyas-ai-powered-call-protection", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```