--- title: "The Hiya Voice: News and views for better voice performance | Reputation" description: Reputation | Voice performance trends, news, and product updates from Hiya. Learn more about improving voice connections and solutions for protections. --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) # The Hiya Voice News and views for better voice performance ![](https://blog.hiya.com/hubfs/Product%20update%20tag%20-%20Blog%20Post%20Image%20%20(1300x730)%20-%20Feature@2x.jpg) [Feature](https://blog.hiya.com/tag/feature?hsLang=en) ## [Add Tags to phone numbers to see performance by campaign, region, agent & more](https://blog.hiya.com/add-tags-to-phone-numbers-to-see-performance?hsLang=en) Organize your numbers. See what's working. Act faster. The more phone numbers you manage, the ... Alia Logan Sep. 9, 2026 ![](https://blog.hiya.com/hubfs/MWC2026%20Recap%20Blog-Feature%20Image%20copy.webp) [Feature](https://blog.hiya.com/tag/feature?hsLang=en) ## [MWC 2026: Voice is the New Battleground for Trust](https://blog.hiya.com/mwc-2026-voice-is-the-new-battleground-for-trust?hsLang=en) James Lau Mar. 12, 2026 ![](https://blog.hiya.com/hubfs/Hiya-delivers-top-tier-Speech_Deepfake-Detection-on-hugging-face_blog.png) [Feature](https://blog.hiya.com/tag/feature?hsLang=en) ## [Hiya Delivers Top-Tier Speech Deepfake Detection on the Hugging Face Arena](https://blog.hiya.com/hiya-delivers-top-tier-speech-deepfake-detection-on-the-hugging-face-arena?hsLang=en) David Martinez Gonzalez Feb. 23, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20MasOrange_blog@2x.jpg) [Feature](https://blog.hiya.com/tag/feature?hsLang=en) ## [MasOrange and Hiya help restore trust in voice calls for Spaniards](https://blog.hiya.com/hiya-and-masorange-partner-to-launch-llamada-visible-in-spain?hsLang=en) Mariano González-Cayuela Nov. 17, 2025 ## Reduce the risk of spam labeling on your business calls Register your business numbers to establish yourself as a legitimate caller to carriers — reducing your risk of spam labeling. Sign up for your free Hiya account to register today. [Create free account](https://www.hiya.com/products/connect/number-registration) ![](https://blog.hiya.com/hubfs/hiya-reg-blog_phones.png) ## All articles - [Scam Trends](https://blog.hiya.com/tag/scam-trends?hsLang=en) - [Spam & Fraud Protection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en) - [Branded Call](https://blog.hiya.com/tag/branded-call?hsLang=en) - [Hiya Protect](https://blog.hiya.com/tag/hiya-protect?hsLang=en) - [Call Intelligence](https://blog.hiya.com/tag/call-intelligence?hsLang=en) - [Company News](https://blog.hiya.com/tag/company-news?hsLang=en) - [Hiya Connect](https://blog.hiya.com/tag/hiya-connect?hsLang=en) - [Tips & Tricks](https://blog.hiya.com/tag/tips-tricks?hsLang=en) - [Scam of the Month](https://blog.hiya.com/tag/scam-of-the-month?hsLang=en) - [Call Labeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [Culture & Careers](https://blog.hiya.com/tag/culture-careers?hsLang=en) - [AI Voice](https://blog.hiya.com/tag/ai-voice?hsLang=en) - [Feature](https://blog.hiya.com/tag/feature?hsLang=en) - [Product Updates](https://blog.hiya.com/tag/product-updates?hsLang=en) - [Reputation](https://blog.hiya.com/tag/reputation) - [Success Stories](https://blog.hiya.com/tag/success-stories?hsLang=en) - [Business number registration](https://blog.hiya.com/tag/business-number-registration?hsLang=en) - [Hiya AI Phone](https://blog.hiya.com/tag/hiya-ai-phone?hsLang=en) - [Call Reputation](https://blog.hiya.com/tag/call-reputation?hsLang=en) - [Deepfake Voice Detection](https://blog.hiya.com/tag/deepfake-voice-detection?hsLang=en) ![](https://blog.hiya.com/hubfs/ATT-partnership%E2%80%94Blog%20feature%20image-1.png) ## [From black box to clarity: a carrier-led standard for spam ...](https://blog.hiya.com/from-black-box-to-clarity-a-carrier-led-standard-for-spam-label-transparency?hsLang=en) For too long, businesses have been uncertain about their caller reputation. They could be labeled as spam, but unless they paid for a ... Alex Algard Sep. 30, 2025 - [calllabeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [companynews](https://blog.hiya.com/tag/company-news?hsLang=en) - [productupdates](https://blog.hiya.com/tag/product-updates?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) ![](https://blog.hiya.com/hubfs/Spam-flagging%E2%80%94Blog%20feature%20image_V2.avif) ## [Flagged as spam? Here’s what to do next](https://blog.hiya.com/flagged-as-spam-here-is-what-to-do-next?hsLang=en) If your calls are being flagged as spam, you’re not alone. It can feel unfair when you’re a real business just trying to reach customers. ... David Kay Sep. 30, 2025 - [businessnumberregistration](https://blog.hiya.com/tag/business-number-registration?hsLang=en) - [calllabeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [hiyaconnect](https://blog.hiya.com/tag/hiya-connect?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) ![](https://blog.hiya.com/hubfs/hiya-caller-reputation-launch.avif) ## [Caller Reputation: the industry’s first transparent view ...](https://blog.hiya.com/caller-reputation-the-industrys-first-transparent-view-into-spam-labeling?hsLang=en) Until now, businesses have known that spam labeling affects whether their calls connect — but not their own status, what drives it, or how ... Jonathan Nelson Sep. 30, 2025 - [calllabeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [companynews](https://blog.hiya.com/tag/company-news?hsLang=en) - [feature](https://blog.hiya.com/tag/feature?hsLang=en) - [productupdates](https://blog.hiya.com/tag/product-updates?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) ![](https://blog.hiya.com/hubfs/Blog-SOTC%202024%20WEBINAR%20recap-B%20(3).jpg) ## [State of the Call 2024 webinar: watch on demand](https://blog.hiya.com/state-of-the-call-2024-webinar-watch-on-demand?hsLang=en) “A question I get asked a lot is ‘Is the phone call dead?’ I can guarantee you the answer is no. But, I can say that the voice channel has ... Patchen Noelke Jun. 1, 2024 - [brandedcall](https://blog.hiya.com/tag/branded-call?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) - [scamtrends](https://blog.hiya.com/tag/scam-trends?hsLang=en) ![](https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Feb-29-2024-11-05-20-2756-PM.png) ## [Adapting to changes in customer notifications with better ...](https://blog.hiya.com/adapting-to-changes-in-customer-notifications-with-better-call-practices?hsLang=en) In an era where digital communication is paramount, recent policy shifts in email spam protection by giants like Gmail, soon to be echoed ... Natalie Graham Feb. 29, 2024 - [brandedcall](https://blog.hiya.com/tag/branded-call?hsLang=en) - [hiyaconnect](https://blog.hiya.com/tag/hiya-connect?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) ![](https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Feb-29-2024-07-02-04-3788-PM.png) ## [Why registering your business phone number matters](https://blog.hiya.com/why-registering-your-business-phone-number-matters?hsLang=en) Update: Hiya Number Registration is now generally available. Learn more and sign up for your free account to register your business numbers ... Michelle Wallace Feb. 29, 2024 - [calllabeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [hiyaprotect](https://blog.hiya.com/tag/hiya-protect?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) - [spam&fraudprotection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en) ![](https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Jan-06-2024-01-10-34-5082-AM.png) ## [Speed to lead: how to improve sales calling practices](https://blog.hiya.com/speed-to-lead-how-to-improve-sales-calling-practices-hiya?hsLang=en) Meeting buyers where they are is essential in today's ever-evolving buyer landscape. Comparison sites and online marketplaces provide ... Natalie Graham Jan. 4, 2024 - [brandedcall](https://blog.hiya.com/tag/branded-call?hsLang=en) - [calllabeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [hiyaconnect](https://blog.hiya.com/tag/hiya-connect?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) ![](https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Dec-13-2023-12-20-54-4902-AM.png) ## [Are robocalls illegal? Laws, protections, and best practices](https://blog.hiya.com/are-robocalls-illegal-laws-protections-and-best-practices?hsLang=en) Robocalls have become a nuisance in the lives of consumers and businesses alike. These unsolicited calls often deliver pre-recorded ... Hiya Team Dec. 13, 2023 - [brandedcall](https://blog.hiya.com/tag/branded-call?hsLang=en) - [calllabeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [hiyaconnect](https://blog.hiya.com/tag/hiya-connect?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) - [spam&fraudprotection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en) ![](https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text).png) ## [Revitalizing phone connections: improving call reputation ...](https://blog.hiya.com/revitalizing-phone-connections-improving-call-reputation-through-data?hsLang=en) For most people, receiving unwanted calls is a routine experience. In fact, Hiya data shows that one out of every four calls consumers ... Hiya Team Nov. 20, 2023 - [brandedcall](https://blog.hiya.com/tag/branded-call?hsLang=en) - [callintelligence](https://blog.hiya.com/tag/call-intelligence?hsLang=en) - [hiyaconnect](https://blog.hiya.com/tag/hiya-connect?hsLang=en) - [hiyaprotect](https://blog.hiya.com/tag/hiya-protect?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) ![](https://blog.hiya.com/hubfs/For%20Open%20Graph%20(with%20Text)-Jan-08-2024-07-41-02-7822-PM.png) ## [How Canadian voice providers defend against fraudulent calls](https://blog.hiya.com/how-canadian-carriers-defend-against-spam-and-scam-calls-hiya?hsLang=en) Since the beginning of 2023, more people in Canada have begun seeing “call labels” on some calls they receive. These labels warn call ... Alex Salkin Nov. 8, 2023 - [brandedcall](https://blog.hiya.com/tag/branded-call?hsLang=en) - [callintelligence](https://blog.hiya.com/tag/call-intelligence?hsLang=en) - [calllabeling](https://blog.hiya.com/tag/call-labeling?hsLang=en) - [hiyaconnect](https://blog.hiya.com/tag/hiya-connect?hsLang=en) - [hiyaprotect](https://blog.hiya.com/tag/hiya-protect?hsLang=en) - [reputation](https://blog.hiya.com/tag/reputation) Load 10 More [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)