---
title: "The Hiya Voice: News and views for better voice performance | AI Voice"
description: AI Voice | Voice performance trends, news, and product updates from Hiya. Learn more about improving voice connections and solutions for protections.
---

[![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/)

Solutions

Solutions

[For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker)

###### Webinar

Branded Calling 101 Weekly Webinar

Make your company's calls more recognizable. Learn how Hiya can drive value for your business.

[Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call)

Products

 Connect

###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call)

###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration)

###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing)

 Protect

###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics)

###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection)

 Mobile apps

###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker)

###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone)

![](https://blog.hiya.com/hubfs/sotc-report.avif)

###### Report

State of the Call 2026

86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business.

[Read the report Arrow Right](https://www.hiya.com/state-of-the-call)

Why Hiya?

Overview

[Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center)

Company

[About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us)

![](https://blog.hiya.com/hubfs/bclc-hero-img.webp)

###### Customer Story

BCLC increases business KPIs with Hiya

With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue.

[Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc)

Resources

Resources

[Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/)

[Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events)

###### eBook

10 Tips for customer-friendly phone calls

 Prevent caller reputation issues and complaints with customer-friendly calling practices. 

[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls)

[Get Started Arrow Right](https://www.hiya.com/#audience)

[Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience)

# The Hiya Voice

 News and views for better voice performance

<https://blog.hiya.com/add-tags-to-phone-numbers-to-see-performance?hsLang=en> ![](https://blog.hiya.com/hubfs/Product%20update%20tag%20-%20Blog%20Post%20Image%20%20(1300x730)%20-%20Feature@2x.jpg)

[Feature](https://blog.hiya.com/tag/feature?hsLang=en)

## [Add Tags to phone numbers to see performance by campaign, region, agent & more](https://blog.hiya.com/add-tags-to-phone-numbers-to-see-performance?hsLang=en)

 Organize your numbers. See what's working. Act faster. The more phone numbers you manage, the ...

Alia Logan

Sep. 9, 2026

<https://blog.hiya.com/mwc-2026-voice-is-the-new-battleground-for-trust?hsLang=en> ![](https://blog.hiya.com/hubfs/MWC2026%20Recap%20Blog-Feature%20Image%20copy.webp)

[Feature](https://blog.hiya.com/tag/feature?hsLang=en)

## [MWC 2026: Voice is the New Battleground for Trust](https://blog.hiya.com/mwc-2026-voice-is-the-new-battleground-for-trust?hsLang=en)

James Lau

Mar. 12, 2026

<https://blog.hiya.com/hiya-delivers-top-tier-speech-deepfake-detection-on-the-hugging-face-arena?hsLang=en> ![](https://blog.hiya.com/hubfs/Hiya-delivers-top-tier-Speech_Deepfake-Detection-on-hugging-face_blog.png)

[Feature](https://blog.hiya.com/tag/feature?hsLang=en)

## [Hiya Delivers Top-Tier Speech Deepfake Detection on the Hugging Face Arena](https://blog.hiya.com/hiya-delivers-top-tier-speech-deepfake-detection-on-the-hugging-face-arena?hsLang=en)

David Martinez Gonzalez

Feb. 23, 2026

<https://blog.hiya.com/hiya-and-masorange-partner-to-launch-llamada-visible-in-spain?hsLang=en> ![](https://blog.hiya.com/hubfs/Hiya%20x%20MasOrange_blog@2x.jpg)

[Feature](https://blog.hiya.com/tag/feature?hsLang=en)

## [MasOrange and Hiya help restore trust in voice calls for Spaniards](https://blog.hiya.com/hiya-and-masorange-partner-to-launch-llamada-visible-in-spain?hsLang=en)

Mariano González-Cayuela

Nov. 17, 2025

## Reduce the risk of spam labeling on your business calls

 Register your business numbers to establish yourself as a legitimate caller to carriers — reducing your risk of spam labeling. Sign up for your free Hiya account to register today. 

[Create free account](https://www.hiya.com/products/connect/number-registration) 

![](https://blog.hiya.com/hubfs/hiya-reg-blog_phones.png)

## All articles

- [Scam Trends](https://blog.hiya.com/tag/scam-trends?hsLang=en)
- [Spam & Fraud Protection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en)
- [Branded Call](https://blog.hiya.com/tag/branded-call?hsLang=en)
- [Hiya Protect](https://blog.hiya.com/tag/hiya-protect?hsLang=en)
- [Call Intelligence](https://blog.hiya.com/tag/call-intelligence?hsLang=en)
- [Company News](https://blog.hiya.com/tag/company-news?hsLang=en)
- [Hiya Connect](https://blog.hiya.com/tag/hiya-connect?hsLang=en)
- [Tips & Tricks](https://blog.hiya.com/tag/tips-tricks?hsLang=en)
- [Scam of the Month](https://blog.hiya.com/tag/scam-of-the-month?hsLang=en)
- [Call Labeling](https://blog.hiya.com/tag/call-labeling?hsLang=en)
- [Culture & Careers](https://blog.hiya.com/tag/culture-careers?hsLang=en)
- [AI Voice](https://blog.hiya.com/tag/ai-voice)
- [Feature](https://blog.hiya.com/tag/feature?hsLang=en)
- [Product Updates](https://blog.hiya.com/tag/product-updates?hsLang=en)
- [Reputation](https://blog.hiya.com/tag/reputation?hsLang=en)
- [Success Stories](https://blog.hiya.com/tag/success-stories?hsLang=en)
- [Business number registration](https://blog.hiya.com/tag/business-number-registration?hsLang=en)
- [Hiya AI Phone](https://blog.hiya.com/tag/hiya-ai-phone?hsLang=en)
- [Call Reputation](https://blog.hiya.com/tag/call-reputation?hsLang=en)
- [Deepfake Voice Detection](https://blog.hiya.com/tag/deepfake-voice-detection?hsLang=en)

![](https://blog.hiya.com/hubfs/MWC2026%20Recap%20Blog-Feature%20Image%20copy.webp)

## [MWC 2026: Voice is the New Battleground for Trust](https://blog.hiya.com/mwc-2026-voice-is-the-new-battleground-for-trust?hsLang=en)

 After several days on the show floor at Mobile World Congress 2026, one theme became increasingly clear: the voice channel is entering a ...

James Lau

Mar. 12, 2026

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [feature](https://blog.hiya.com/tag/feature?hsLang=en)

<https://blog.hiya.com/mwc-2026-voice-is-the-new-battleground-for-trust?hsLang=en>

![](https://blog.hiya.com/hubfs/Hiya-delivers-top-tier-Speech_Deepfake-Detection-on-hugging-face_blog.png)

## [Hiya Delivers Top-Tier Speech Deepfake Detection on the ...](https://blog.hiya.com/hiya-delivers-top-tier-speech-deepfake-detection-on-the-hugging-face-arena?hsLang=en)

 As AI-generated voice fraud accelerates - with 1 in 4 calls reviewed by Hiya now containing AI-generated audio - the ability to reliably ...

David Martinez Gonzalez

Feb. 23, 2026

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [callintelligence](https://blog.hiya.com/tag/call-intelligence?hsLang=en)
- [companynews](https://blog.hiya.com/tag/company-news?hsLang=en)
- [feature](https://blog.hiya.com/tag/feature?hsLang=en)

<https://blog.hiya.com/hiya-delivers-top-tier-speech-deepfake-detection-on-the-hugging-face-arena?hsLang=en>

![](https://blog.hiya.com/hubfs/Introducing-Hiya-Voice-AI-Agents-for-automated-calling_blog.avif)

## [Introducing Hiya’s Voice AI Agents for automated inbound ...](https://blog.hiya.com/introducing-hiyas-voice-ai-agents-for-automated-calling?hsLang=en)

 Hiya has built one of the world’s most trusted caller‑identity platforms: Hiya Branded Call, which helps businesses connect with their ...

Pradeep Rasam

Aug. 13, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [companynews](https://blog.hiya.com/tag/company-news?hsLang=en)
- [productupdates](https://blog.hiya.com/tag/product-updates?hsLang=en)

<https://blog.hiya.com/introducing-hiyas-voice-ai-agents-for-automated-calling?hsLang=en>

![](https://blog.hiya.com/hubfs/Blog_GCTR-Q1-2025-Launch_B@2x.webp)

## [Global Call Threat Report Q1 2025](https://blog.hiya.com/global-call-threat-report-q1-brings-a-new-assortment-of-phone-scams?hsLang=en)

 The first quarter of 2025 was a busy time for scammers. Unwanted phone calls — both illegal fraud calls and annoying nuisance calls — rose ...

Patchen Noelke

May. 28, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [scamtrends](https://blog.hiya.com/tag/scam-trends?hsLang=en)
- [spam&fraudprotection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en)

<https://blog.hiya.com/global-call-threat-report-q1-brings-a-new-assortment-of-phone-scams?hsLang=en>

![](https://blog.hiya.com/hubfs/Top%2012%20Finalist%20(1300%20x%20730%20px).png)

## [Hiya’s Ground-breaking AI Innovations Take Center Stage in ...](https://blog.hiya.com/t-challenge-2025-final?hsLang=en)

 We’re proud to share that Hiya has been named a finalist in the T Challenge 2025, an international competition hosted by T-Mobile and ...

Patchen Noelke

May. 28, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)

<https://blog.hiya.com/t-challenge-2025-final?hsLang=en>

![](https://blog.hiya.com/hubfs/Blog_Grandparents%20Scam_B.webp)

## [Officials warn of AI-aided grandparent scams](https://blog.hiya.com/officials-warn-of-ai-aided-grandparent-scams?hsLang=en)

 Government officials are warning of the dangers of AI being used to pull off grandparent scams — also referred to as family emergency ...

Hiya Team

Apr. 24, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [deepfakevoicedetection](https://blog.hiya.com/tag/deepfake-voice-detection?hsLang=en)
- [hiyaaiphone](https://blog.hiya.com/tag/hiya-ai-phone?hsLang=en)

<https://blog.hiya.com/officials-warn-of-ai-aided-grandparent-scams?hsLang=en>

![](https://blog.hiya.com/hubfs/Blog_Hiyas-Authenticity-Verification-API_B-1.avif)

## [Protecting your business from voice fraud](https://blog.hiya.com/protecting-your-business-from-voice-fraud-1?hsLang=en)

 In today's digital age, voice fraud is becoming an increasingly sophisticated threat to businesses and their customers. Synthetic voices, ...

Hiya Team

Mar. 24, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [hiyaprotect](https://blog.hiya.com/tag/hiya-protect?hsLang=en)
- [spam&fraudprotection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en)

<https://blog.hiya.com/protecting-your-business-from-voice-fraud-1?hsLang=en>

![](https://blog.hiya.com/hubfs/Hiya-AI-Phone-helps-fight-deepfakes-blog-1.avif)

## [AI deepfakes pose a threat, but the Hiya AI Phone app ...](https://blog.hiya.com/ai-deepfakes-pose-a-threat-but-the-hiya-ai-phone-app-fights-back?hsLang=en)

 The Global Anti-Scam Alliance estimates that an astounding $1.03 trillion was lost to scams worldwide in 2024. And one of the biggest ...

Chaitanya Medipally

Mar. 18, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [hiyaaiphone](https://blog.hiya.com/tag/hiya-ai-phone?hsLang=en)
- [scamtrends](https://blog.hiya.com/tag/scam-trends?hsLang=en)
- [spam&fraudprotection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en)

<https://blog.hiya.com/ai-deepfakes-pose-a-threat-but-the-hiya-ai-phone-app-fights-back?hsLang=en>

![](https://blog.hiya.com/hubfs/Hiya%20bolsters%20AI%20Voice%20Detection%20with%20targeted%20treatment%20for%20background%20sounds%20(1).png)

## [Protecting mobile communications: Hiya bolsters AI Voice ...](https://blog.hiya.com/hiya-bolsters-ai-voice-detection-with-targeted-treatment-for-background-sounds?hsLang=en)

 In an era where AI-generated voices can mimic anyone with uncanny accuracy, the stakes for mobile carriers have never been higher. ...

Manel Terraza

Jan. 27, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)

<https://blog.hiya.com/hiya-bolsters-ai-voice-detection-with-targeted-treatment-for-background-sounds?hsLang=en>

![](https://blog.hiya.com/hubfs/Blog-Everything-we-shipped-in-2024-B1.jpg)

## [What Hiya launched in 2024, and how it can help you in 2025](https://blog.hiya.com/what-hiya-launched-in-2024?hsLang=en)

 As we begin a new year, this is a good time to look back at everything we accomplished in the previous year. 2024 was a busy year for Hiya. ...

Hiya Team

Jan. 7, 2025

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [brandedcall](https://blog.hiya.com/tag/branded-call?hsLang=en)
- [deepfakevoicedetection](https://blog.hiya.com/tag/deepfake-voice-detection?hsLang=en)
- [hiyaconnect](https://blog.hiya.com/tag/hiya-connect?hsLang=en)
- [hiyaprotect](https://blog.hiya.com/tag/hiya-protect?hsLang=en)

<https://blog.hiya.com/what-hiya-launched-in-2024?hsLang=en>

![](https://blog.hiya.com/hubfs/screenshot%203%201%20(1).png)

## [Hiya's new Chrome extension identifies deepfakes](https://blog.hiya.com/hiyas-new-chrome-extension-identifies-deepfakes?hsLang=en)

 Hiya has released a new, free, Chrome extension that helps internet users identify deepfake audio. The web browser extension empowers ...

Shaun Kehrberg

Nov. 19, 2024

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [companynews](https://blog.hiya.com/tag/company-news?hsLang=en)
- [spam&fraudprotection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en)

<https://blog.hiya.com/hiyas-new-chrome-extension-identifies-deepfakes?hsLang=en>

![](https://blog.hiya.com/hubfs/Blog_Political-calls-surge-ahead-of-US-election_B.jpg)

## [Political calls surge ahead of US presidential election](https://blog.hiya.com/political-calls-surge-ahead-of-us-presidential-election?hsLang=en)

 If it seems your phone has been ringing more often, you’re not imagining things. Political calls have surged as the US presidential ...

Patchen Noelke

Oct. 7, 2024

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [hiyaprotect](https://blog.hiya.com/tag/hiya-protect?hsLang=en)
- [spam&fraudprotection](https://blog.hiya.com/tag/spam-fraud-protection?hsLang=en)

<https://blog.hiya.com/political-calls-surge-ahead-of-us-presidential-election?hsLang=en>

![](https://blog.hiya.com/hubfs/Deepfake%20Survey%20Results%20(1).png)

## [AI Deepfake Video and Audio Survey Results](https://blog.hiya.com/ai-deepfake-video-and-audio-survey-results?hsLang=en)

 In the year 2024, scam calls are a regular occurrence. We have become used to robocalls with the proliferation of automated systems to ...

Hiya Team

Oct. 6, 2024

- [aivoice](https://blog.hiya.com/tag/ai-voice)
- [deepfakevoicedetection](https://blog.hiya.com/tag/deepfake-voice-detection?hsLang=en)

<https://blog.hiya.com/ai-deepfake-video-and-audio-survey-results?hsLang=en>

Load 10 More

[![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/)

[![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/)

###### Products

- Connect
- [Number Registration](https://www.hiya.com/products/connect/number-registration)
- [Branded Call](https://www.hiya.com/products/connect/branded-call)
- [View Plans](https://www.hiya.com/products/connect/pricing)
- Protect
- [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics)
- [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection)
- Apps
- [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker)
- [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone)

###### Solutions

- Company size
- [Enterprise](https://www.hiya.com/solutions/enterprise)
- [Call Centers](https://www.hiya.com/solutions/call-center)
- [Small and Medium](https://www.hiya.com/solutions/businesses)
- Service providers
- [Operators](https://www.hiya.com/solutions/operators)
- [OEMs and technology](https://www.hiya.com/solutions/technology-partners)

###### Considering Hiya?

- [Why Hiya](https://www.hiya.com/why-hiya)
- [How it Works](https://www.hiya.com/how-it-works)
- [Customer Stories](https://www.hiya.com/case-studies)
- [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform)
- [Trust Center](https://www.hiya.com/why-hiya/trust-center)
- [Modern Slavery](https://www.hiya.com/company/modern-slavery)
- [About Hiya](https://www.hiya.com/company/about)
- [Careers: We're hiring!](https://www.hiya.com/company/careers)
- [Contact us](https://www.hiya.com/contact-us)

###### Resources

- [Resource Center](https://www.hiya.com/resources)
- [Partner Program](https://partners.hiya.com/)
- [Get Support](https://hiya.com/support)
- [Developer Docs](https://developer.hiya.com/)
- [Hiya Blog](https://hiya.com/blog)
- [Events](https://www.hiya.com/events)
- [Press Kit](https://www.hiya.com/newsroom#press-kit)

![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg)

[Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)