--- title: Survey reveals under-investment in call protection description: Call security solutions exist, but a survey shows that only 1/3 of consumers use call protection apps, and businesses with BYOD policies remain vulnerable. image: https://blog.hiya.com/hubfs/Blog-Survey-reveals-under-investment-in-call-protection_B.webp --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [Survey reveals under-investment in call protection](https://blog.hiya.com/survey-reveals-under-investment-in-call-protection) [Call Labeling](https://blog.hiya.com/tag/call-labeling) [Hiya AI Phone](https://blog.hiya.com/tag/hiya-ai-phone) [Spam & Fraud Protection](https://blog.hiya.com/tag/spam-fraud-protection) # Survey reveals under-investment in call protection [Chaitanya Medipally](https://blog.hiya.com/author/chaitanya-medipally) Dec. 4, 2025 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/survey-reveals-under-investment-in-call-protection) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/survey-reveals-under-investment-in-call-protection&text=Survey+reveals+under-investment+in+call+protection) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/survey-reveals-under-investment-in-call-protection) ## At a glance ![Two men in dark garments shrouding their faces on mobile phones. ](https://blog.hiya.com/hubfs/Blog-Survey-reveals-under-investment-in-call-protection_B.webp) Consumers and businesses face many challenges when it comes to call security, but solutions are available. For consumers, call protection apps can block unwanted calls. They can also help identify those that involve [spoofing](https://blog.hiya.com/spoofing-cell-phone-numbers?hsLang=en) or fraud. Advanced call protection apps can even [detect deepfakes](https://www.hiya.com/products/apps/hiya-ai-phone). However, two-thirds of consumers reported using no call protection apps—a missed opportunity to help keep voice calls secure. That’s one of the insights from Hiya’s [State of the Call 2025 report](https://www.hiya.com/state-of-the-call), which is based on a survey commissioned by Hiya of more than 12,000 consumers, 1,800 workers who use voice calls on the job, and 600 security and IT executives at businesses that depend on voice calls. As for businesses, several approaches can help improve the effectiveness of voice: - [Registering as a legitimate business](https://www.hiya.com/products/connect/number-registration) with mobile carriers. - Identifying the business to call recipients by [displaying caller identity](https://www.hiya.com/products/connect/branded-call). - Coaching agents on [best calling practices](https://work.hiya.com/reputation-guide-ebook?hsLang=en). Measures like these are likely to improve call answer rates for businesses because call identification correlates closely with improving consumer trust and answer rates: ![Blog_Survey-reveals-under-investment-in-call-protection_C@2x](https://blog.hiya.com/hs-fs/hubfs/Blog_Survey-reveals-under-investment-in-call-protection_C@2x.webp?width=531&height=397&name=Blog_Survey-reveals-under-investment-in-call-protection_C@2x.webp) ![Table showing most effective call improvement techniques with adding business identify to calls as 30% most effective](https://blog.hiya.com/hs-fs/hubfs/Blog_Survey-reveals-under-investment-in-call-protection_D@2x.webp?width=1300&height=565&name=Blog_Survey-reveals-under-investment-in-call-protection_D@2x.webp) From the perspective of IT leaders, too, technologies that improve call deliverability through measures like branded calling and spoof protection are valuable ways to enhance the security and reliability of voice—and some say their businesses are already using measures like these to help prevent impersonation of their business by phone scammers: ![Table showing anti-impersonation techniques with customer education being adopted at 61%](https://blog.hiya.com/hs-fs/hubfs/Blog_Survey-reveals-under-investment-in-call-protection_E@2x.webp?width=1300&height=650&name=Blog_Survey-reveals-under-investment-in-call-protection_E@2x.webp) When it comes to [anti-deepfake solutions](https://www.hiya.com/products/protect/ai-voice-detection), too, 74 percent of businesses report investing in protections of various types: ![Table showing anti-deepfake techniques with AI-powered tools having the highest adoption rate at 71%](https://blog.hiya.com/hs-fs/hubfs/Blog_Survey-reveals-under-investment-in-call-protection_F@2x.webp?width=1300&height=650&name=Blog_Survey-reveals-under-investment-in-call-protection_F@2x.webp) Deployment of anti-deepfake technologies is encouraging given the growing prevalence of this threat. ## The BYOD challenge When it comes to protecting workers from voice-based scams, businesses face another layer of difficulty due to the prevalence of Bring Your Own Device (BYOD) policies, which allow employees to use personal devices at work. Because businesses don’t control those devices directly, they can’t always deploy the full set of voice security solutions that they run on company-owned phones. But they can—and do—take other measures to secure BYOD devices. ![Table showing BYOD protection technique being adopted at the highest rate of 65% is multi factor authentication](https://blog.hiya.com/hs-fs/hubfs/Blog_Survey-reveals-under-investment-in-call-protection_G@2x.webp?width=1300&height=650&name=Blog_Survey-reveals-under-investment-in-call-protection_G@2x.webp) In our survey, IT leaders reported that about 68% of businesses have a BYOD policy that covers employee smartphones. While many organizations have taken steps to secure these personal devices, only around half have implemented inbound anti-fraud authentication—a critical technique that helps verify incoming voice calls and protect employees from impersonation attacks. But for the just-shy-of-half without it, a BYOD program may unintentionally open the door to deepfake vishing and social engineering attacks, especially when employees can’t spot a scam based on training alone. With the rise of deepfake voice scams and BYOD policies, securing employee communications is more critical than ever. Solutions like [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) helps safeguard employees from voice-based fraud and social engineering attacks while boosting productivity through smart call screening and prioritization. Even better: the technology behind the Hiya AI Phone is available to [Hiya partners](https://www.hiya.com/solutions/partner-programs) to integrate into their own apps, devices, or network-based services, ensuring flexible, scalable protection across any environment. ## Learn more about the Hiya AI Phone app? The Hiya AI Phone mobile app is the first AI call assistant that stops deepfake scams in real time. Features include: AI Voice and Deepfake Detection – The app detects AI-generated voices—live and recorded—by analyzing subtle audio patterns, and notifies users when an AI voice is detected. - **Real-Time Scam Protection** – The app continuously analyzes call audio to detect scam language and suspicious patterns. - **Intelligent Call Screening** – An AI assistant answers unknown calls, asking callers to state their name and reason for the call, and blocks scam and spam calls while connecting legitimate ones. - **Call Summaries & Transcription** – Conversations are transcribed and summarized using AI models tuned by Hiya. Data is encrypted and remains accessible only to the user on their device. ![Promotional images of the Hiya AI phone and its many AI features protecting and identifying calls](https://blog.hiya.com/hs-fs/hubfs/Blog-Survey-reveals-under-investment-in-call-protection_H.webp?width=1300&height=478&name=Blog-Survey-reveals-under-investment-in-call-protection_H.webp) [Learn more about the Hiya AI Phone app and to download a free two-week trial.](https://www.hiya.com/products/apps/hiya-ai-phone)   [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chaitanya Medipally", "url" : "https://blog.hiya.com/author/chaitanya-medipally" }, "dateModified" : "2025-12-04T16:00:00.433Z", "datePublished" : "2025-12-04T16:00:00.000Z", "headline" : "Survey reveals under-investment in call protection", "image" : [ "https://blog.hiya.com/hubfs/Blog-Survey-reveals-under-investment-in-call-protection_B.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/survey-reveals-under-investment-in-call-protection", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```