The State of Voice in the EU in 2022

Hiya recently released the State of the Call: Europe 2022 report, with definitive results; voice is not only growing in popularity, it is also the primary way that people connect with brands, providers, co-workers, and friends. This is important to note across all sectors of business, with over 92% of business professionals reporting that their phone use has increased, or stayed the same, over the last year.

Here’s a preview of some of the findings from this year:

• 94% of individuals surveyed said they believe unidentified calls are fraudulent.
• Many scammers are making money by impersonating legitimate healthcare organizations. 6.5% of all fraud calls around the world fall into this category, although these numbers are noticeably higher in France, (8.5%) and Spain (10%).
• The leading industries impersonated by scammers in the EU are financial services in Spain and Germany, and utilities in France.

Interested in learning more? Download the full report here!