--- title: Hiya powers France's first network-level branded calling deployment with Bouygues Telecom description: Powered by Hiya's AI platform, Bouygues Telecom becomes the first French operator to deliver business caller identity to all subscribers at the network level image: https://blog.hiya.com/hubfs/Hiya%20x%20Bouygues_blog@2x.webp --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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The deployment, launching in June 2026, integrates Hiya's AI platform directly into Bouygues Telecom's Ericsson-powered core network infrastructure, enabling businesses to display their name on calls to all Bouygues subscribers with no app download required. ## Consumers ignore calls from unknown numbers The launch addresses a growing crisis for French consumers and the businesses trying to reach them. According to Hiya's [State of the Call 2026 report](https://www.hiya.com/state-of-the-call), nearly three in four French consumers (74%) receive six or more unwanted calls per week, the second-highest rate in Europe. As a result, when the phone rings from an unknown number, French consumers overwhelmingly ignore it. Consequently, the cost of these unanswered calls is real for businesses. Legitimate calls from banks, healthcare providers, delivery services, and schools are all getting sent to voicemail alongside scammers. Branded Call changes that equation by displaying a business name on the incoming call screen, giving the recipient the confidence to pick up. > “We are proud to launch Branded Call, France's first secure call branding solution, and to have integrated this AI-powered solution directly into the core of our network. This collaboration with our partner Hiya allows us to offer unprecedented reassurance to customers and increase brand response rates, while capitalizing on a partner's global roadmap, already deployed in over 40 countries and with nearly 20 operators, half of which are European. We are confident that other operators will follow suit, making this service available to all French people.” — Chrystel Abadie Truchet, Deputy CEO in charge of Strategy, Development, and Communications at Bouygues Telecom ## How Branded Call works Bouygues Telecom has integrated Hiya's AI platform, purpose-built for voice, directly into its core network infrastructure. The technology operates in real time within the network, verifying and displaying a business caller's identity before the phone rings. No app is needed, no customer data leaves the network, and the service works regardless of phone model or whether the number is saved in the subscriber's contacts. > “When French consumers don't recognize a number, they don't answer. That means their bank, their doctor, their child's school all go to voicemail. Branded Call puts a business name on the screen before the phone rings, so people can trust what they see. We're proud to partner with Bouygues Telecom to bring this to France.” — Alex Algard, Hiya CEO and Founder #### What's ahead Updates planned for 2027 include displaying the reason for the call and the business's logo alongside its name. Bouygues Telecom is confident other French operators will follow, making Branded Call available to all French consumers, which creates a more transparent calling ecosystem nationwide. ➡️ Learn more about Hiya [Branded Call](https://www.hiya.com/products/connect/branded-call) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Boulanger", "url" : "https://blog.hiya.com/author/stephanie-boulanger" }, "dateModified" : "2026-05-14T16:36:04.473Z", "datePublished" : "2026-05-14T16:36:04.000Z", "headline" : "Hiya powers France's first network-level branded calling deployment with Bouygues Telecom", "image" : [ "https://blog.hiya.com/hubfs/Hiya%20x%20Bouygues_blog@2x.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/hiya-powers-frances-first-network-level-branded-calling-deployment-with-bouygues-telecom", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```