--- title: Hiya + O2 Telefónica expand branded calling to over 90% of German market description: Branded caller ID now reaches nearly all German mobile subscribers, allowing them to see who is calling, while helping businesses improve answer rates. image: https://blog.hiya.com/hubfs/Hiy-and-O2-Telefonica-blog-feature-img.png --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [Hiya + O2 Telefónica expand branded calling to over 90% of ...](https://blog.hiya.com/hiya-o2-telefónica-expand-branded-calling-to-98-of-german-market) [Branded Call](https://blog.hiya.com/tag/branded-call) [Call Labeling](https://blog.hiya.com/tag/call-labeling) [Company News](https://blog.hiya.com/tag/company-news) # Hiya + O2 Telefónica expand branded calling to over 90% of German market [Stephanie Boulanger](https://blog.hiya.com/author/stephanie-boulanger) Feb. 19, 2026 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/hiya-o2-telefónica-expand-branded-calling-to-98-of-german-market) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/hiya-o2-telefónica-expand-branded-calling-to-98-of-german-market&text=Hiya+%2B+O2+Telef%C3%B3nica+expand+branded+calling+to+over+90%25+of+German+market) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/hiya-o2-telefónica-expand-branded-calling-to-98-of-german-market) ## At a glance - Network-level branded calling now reaches nearly all German mobile subscribers. - Branded calling gives consumers immediate clarity about who is calling and why. - Businesses using Hiya Branded Call see up to 50% higher answer rates. ![Hiya and O2 Telefonica logos to symbolize their partnership](https://blog.hiya.com/hubfs/Hiy-and-O2-Telefonica-blog-feature-img.png) Hiya is pleased to announce the launch of branded calling with O2 Telefónica, marking a major expansion of trusted caller ID across Germany. With this launch, Hiya is set to reach more than 90% of Germany’s mobile subscribers, representing more than 80 million people. With [branded calling](https://www.hiya.com/products/connect/branded-call) now live on O2 Telefónica’s network, legitimate business calls are delivered to customers with verified caller names. The service is automatically enabled across all O2 Telefónica brands such as O2, Blau, and O2 Telefónica as well as all  O2 Telefonica partner brands. The collaboration also reflects O2 Telefonica’s broader commitment to open innovation through Wayra Germany, its Munich-based innovation hub and corporate accelerator. Germany is the largest market in the European Union, with more than 80 million people, yet it also shows some of Europe’s lowest answer rates for unknown calls, as skepticism around phone calls continues to rise. Network-level branded calling addresses this challenge by giving people immediate clarity about who is calling and why, helping them decide what’s worth answering in the moment. ![Hiya Branded Call shows your company name, number, and logo so recipients can know who is calling.](https://blog.hiya.com/hs-fs/hubfs/2026/blog/Blog-O2-Telefonica-and-Hiya-Branded-Call-example.png?width=1300&height=730&name=Blog-O2-Telefonica-and-Hiya-Branded-Call-example.png) By launching branded calling across its mobile network, O2 Telefónica is setting a new standard for modern, high-quality voice services. Automatically enabled for all subscribers, the rollout provides value to both consumers and enterprises while reinforcing O2 Telefónica’s leadership in trusted connectivity. For businesses, the impact is equally meaningful. As answer rates decline and retry costs increase, branded calling helps legitimate enterprises stand out instead of getting screened out. By displaying a verified business name on incoming calls, branded calling enables companies to reach customers more reliably, reduce repeat call attempts, and improve operational efficiency. > “We've all felt that instant hesitation when the phone rings, and we don't recognize the number. A phone call should be about connection, not a guessing game. With o2 Telefónica, we're replacing that uncertainty with trust, helping German consumers see exactly who is calling while giving businesses a way to connect with the customers they serve.” says Alex Algard, Hiya CEO and founder.   Businesses using Hiya Branded Call see up to 50% higher answer rates, helping ensure businesses who rely on voice communication are connecting when it matters. ➡️ [Learn more about Hiya Branded Call ](https://www.hiya.com/products/connect/branded-call) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Boulanger", "url" : "https://blog.hiya.com/author/stephanie-boulanger" }, "dateModified" : "2026-04-16T18:03:24.099Z", "datePublished" : "2026-02-19T16:00:00.000Z", "headline" : "Hiya + O2 Telefónica expand branded calling to over 90% of German market", "image" : [ "https://blog.hiya.com/hubfs/Hiy-and-O2-Telefonica-blog-feature-img.png" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/hiya-o2-telefónica-expand-branded-calling-to-98-of-german-market", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```