--- title: Hiya expands voice trust in Ireland with branded calling on Vodafone description: Hiya Connect is now available to Vodafone customers in Ireland, extending Branded Calling to a new market, and helping businesses identify themselves. image: https://blog.hiya.com/hubfs/Operators-Linkedin-Vodafone%20ireland.jpg --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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Using Vodafone's CAMARA-based Branded Calling platform, Hiya Connect allows approved businesses to display their name when they call an eligible Vodafone customer, giving legitimate businesses a clearer way to identify themselves before a customer answers. The launch builds on Hiya's existing work with Vodafone in Ireland, where Hiya Voice Firewall has already been deployed to protect customers by categorizing fraud and spam calls. Branded Calling is a distinct capability as it identifies the confirmed business making the call. Consumers increasingly screen calls from numbers they do not recognize, meaning important calls from banks, healthcare providers, delivery services and public services can go unanswered. [Hiya’s 2026 State of the Call report](https://www.hiya.com/state-of-the-call) found that 86% of consumers do not answer calls from unknown numbers, illustrating the broader trust challenge facing all businesses. > *"Consumers have learned to distrust unfamiliar calls, and they have had good reason to. Restoring that trust takes both stronger protection from suspicious calls and clearer identity for legitimate ones. By bringing Hiya Connect to Ireland, we are giving consumers more useful information before they answer and helping businesses reach the customers they serve."* — Alex Algard, CEO and Founder, Hiya > *"Branded Calling is an important part of making voice communications more trusted and useful for customers. This launch extends Vodafone's Branded Calling capability into Ireland and supports our ambition to build a scalable ecosystem for trusted business calling across our markets."* — Johanna Wood, Director of Network APIs, Vodafone Building on Hiya’s existing Samsung coverage, Branded Calling is now available across eligible Vodafone devices. Businesses can register their calling numbers with Hiya to begin branding eligible calls. Financial institutions and government organizations must first complete Secure Branding, based on the CAMARA-aligned Verified Caller framework, before their identity can be displayed. Businesses can register today at [hiya.com](http://hiya.com). [Vodafone](https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.vodafone.com%2F&data=05%7C02%7Clizzie.seeley%40vodafone.com%7C66fde754aa254cb83c6d08de2688a9f1%7C68283f3b84874c86adb3a5228f18b893%7C0%7C0%7C638990565615590903%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=PVXh896SgyZkwt4oMVNOzXKQJujtMDlr5HhLTTOOGeE%3D&reserved=0) is a leading European and African telecoms company. It serves around 370 million mobile and broadband customers, operating networks in 17 countries, with investments in three others and partners in more than 40 more. Vodafone operates an open branded calling ecosystem supporting multiple approved providers.   Learn more about [Hiya Connect Branded Call](https://www.hiya.com/products/connect/branded-call)   [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya expands voice trust in Ireland with branded calling on Vodafone Stephanie Boulanger Aug. 24, 2026 - Survey: Canadian businesses losing revenue due to unanswered calls Lena Prickett Aug. 5, 2026 - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/2026/blog/SotC2026-Canada%20Focus.jpg) ## [Survey: Canadian businesses losing revenue due to unanswered calls](https://blog.hiya.com/canadian-businesses-losing-revenue?hsLang=en) Lena Prickett Aug. 5, 2026 ![](https://blog.hiya.com/hubfs/G2%20Summer%202026%20-%20Blog%20Post%20Image%20%20(1300x730)%20-%20Feature@2x.jpg) ## [Hiya awarded 16 G2 Summer 2026 badges for branded caller ID](https://blog.hiya.com/hiya-awarded-16-g2-summer-2026-badges-for-branded-caller-id?hsLang=en) Lena Prickett Jul. 9, 2026 ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Boulanger", "url" : "https://blog.hiya.com/author/stephanie-boulanger" }, "dateModified" : "2026-08-24T15:00:01.390Z", "datePublished" : "2026-08-24T15:00:01.000Z", "headline" : "Hiya expands voice trust in Ireland with branded calling on Vodafone", "image" : [ "https://blog.hiya.com/hubfs/Operators-Linkedin-Vodafone%20ireland.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/hiya-expands-voice-trust-in-ireland-with-branded-calling-on-vodafone", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```