We know how effective Hiya’s branded caller ID can be, but when real-world users brag about it, that’s what really matters. That’s why we are so proud that Branded Call earned 16 badges in the G2 Summer 2026 Reports in the Contact Center Quality Assurance category.
Hiya’s data shows that 86% of unknown calls go unanswered, which frustrates businesses and leads to poorer come outcomes, including lost sales opportunities and inability to resolve customer service issues. But Branded Call helps businesses connect in the moments that matter.
Hiya Connect Branded Call performed particularly well in the medium- and small-size business categories, and in European markets. It also received badges in the “Usability” and “Results” Index Reports.
The awards highlight Hiya’s continued growth, customer satisfaction, and innovation in improving call deliverability and caller identity across contact centers of all sizes.
G2 is the world’s largest and most trusted software marketplace. It compiles its Grid® reports based on verified reviews from real users. These reports allow technology buyers to select the best products for their business needs, using insights from peers with similar challenges and goals.
Quality assurance software is essential for call centers
Hiya’s Branded Call competes in the category of Contact Center Quality Assurance software, which G2 defines:
Contact center quality assurance software is designed to help businesses evaluate the performance of their customer service operations. For call centers and customer service teams, quality assurance (QA) is an essential process for improving customer satisfaction and employee engagement.
Products in G2’s Leader quadrant consistently receive top ratings from users and have a strong market presence.
Hiya’s Branded Call is a Leader among businesses of all sizes
G2 recognizes excellence in software used by businesses of all sizes, including enterprise, mid-market, and small business sectors. Hiya was awarded G2 badges in the following categories:
🏆 Leader – Grid® Report for Contact Center Quality Assurance
🏆 Leader – Mid-Market Grid® Report for Contact Center Quality Assurance
🏆 Leader – Small-Business Grid® Report for Contact Center Quality Assurance
See Hiya Connect Branded Call pricing plans for businesses of all sizes
Hiya popular across regions worldwide
Around the world, businesses are having a hard time reaching their customers and prospects because people have stopped trusting phone calls. Spam, scams, and unknown numbers have made even legitimate calls easy to ignore. That’s why many businesses are considering adding branded caller ID to their outbound calls.
Here’s how Hiya performed in various geographic areas:
🏆 United Kingdom Leader – Regional Grid® Report for Contact Center Quality Assurance
🏆 Americas Leader – Regional Grid® Report for Contact Center Quality Assurance
🏆 Canada Leader – Regional Grid® Report for Contact Center Quality Assurance
🏆 Europe Leader – Regional Grid® Report for Contact Center Quality Assurance
🏆 EMEA Leader – Regional Grid® Report for Contact Center Quality Assurance
In this user review, a Director of Global Call Center Operations says Branded Call has increased answer rates and improved trust.
Hiya’s Branded Call is #1 for Results
In addition to awarding badges to Leaders based on region and market size, G2 also awards badges for various performance attributes, such as usability and results. These are found in G2’s Index reports.
In the Small-Business Best Results Index for Contact Center Quality Assurance, Hiya’s Branded Call achieved the highest overall score among 25 products total. A product’s Results score is calculated by an algorithm that factors in real-user satisfaction ratings for a number of results-related review questions, assigning scores for:
Users find Branded Call easy to use, easy to administrate
Hiya’s Branded Call also received a G2 badge in the Usability Index for Contact Center Quality Assurance for Mid-Market companies. Factors that contribute to a product's overall Usability score include:
About Hiya’s Branded Call
Hiya’s State of the Call 2026 report found that 86% of unknown calls go unanswered, so caller identity and trust have never been more important. Hiya Connect Branded Call helps businesses:
Learn more about Hiya Connect Branded Call