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Hiya Announced as 2016 Meffy’s Winner

Hiya is thrilled to announce that we have been selected as the 2016 Meffy’s winner for the 13th annual awards in the Consumer Trust category. MEF is the premier community for the broadening mobile ecosystem and the Meffy Awards measure commercial success and recognise innovation across the mobile ecosystem. With a record-breaking number of submissions across 30 countries, winning is no small feat. Winners were selected by an independent judging panel of more than 50 international journalists, analysts and industry experts. Per CEO Rimma Perelmuter, “The ultimate winners stood out for their effectiveness and impact on the mobile ecosystem in 2016.”

Hiya entered our submission into the Consumer Trust category because protecting users from unwanted calls is our #1 goal. Phone scams continue to grow and though we can’t stop scammers from calling, we aim to stop them from reaching our users. Whether it’s by blocking the calls or alerting users that the caller on the other end of the line is spam or scam/fraud, our users can make an informed decision about whether they want to answer the phone.

How do we help make that a possibility? Hiya ingests and processes data from multiple sources to produce highly accurate caller ID data. This process reconciles multiple sources’ intel into a single response. Then, we provide real-time spam analysis, brought to you, our user and BFF. Hiya relies on our own proprietary data, along with government and third-party data through partnerships and public information (think FTC, FCC…). Sound fancy? It is. It’s also a Meffy’s winner, in case you hadn’t heard.

“Congratulations to Hiya for winning the Meffy 2016 for Consumer Trust. The Hiya service gives consumers much needed control, automatically blocking unwanted in-bound calls and texts, helping to develop trust in the mobile platform – a key focus for MEF.” -Rimma Perelmuter, CEO & Global Board Director

Many thanks to MEF and the judges for this honor!

Author Lisa Bowers

Lisa Bowers is a public relations professional who writes about mobile protection and awareness from the tech hub of Seattle. A Chicago native, she studied Business Computer Systems. Now in the PacNW, she loves seeing mountains and water every day and tries to enjoy the outdoors as much as possible.


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